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    6 case(s) found.

    Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

    By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
    Add to cart popular
    Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.

      Published 17 Dec 2019

      Reference 6540

      Length 14 page(s)

      Topic Strategy

      Region North America

      Industry Retail,  Building Materials

      View case

      Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

      By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
      Add to cart popular
      • Reference 6540

      • Published 17 Dec 2019

      • Length 14 page(s)

      • Topic Strategy

      • Region North America

      • Industry Retail,  Building Materials

      Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.
        View case

        Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

        By  W. Chan Kim,  Renée Mauborgne,  Guoli Chen,  Michael Olenick
        Add to cart popular
        Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.

          Published 30 Jul 2018

          Reference 6417

          Length 6 page(s)

          Topic Strategy

          Region North America

          Industry Automotive

          View case

          Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

          By  W. Chan Kim,  Renée Mauborgne,  Guoli Chen,  Michael Olenick
          Add to cart popular
          • Reference 6417

          • Published 30 Jul 2018

          • Length 6 page(s)

          • Topic Strategy

          • Region North America

          • Industry Automotive

          Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.
            View case

            Google and Project Maven (A): Big Tech, Government and the AI Arms Race

            By  Gianpiero Petriglieri,  Jaimie Stettin
            Add to cart popular award
            In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

              Published 28 May 2018

              Reference 6408

              Length 17 page(s)

              Topic Responsibility

              Region North America

              Industry Industrial Automation,  Information Technology and Services,  Military

              View case

              Google and Project Maven (A): Big Tech, Government and the AI Arms Race

              By  Gianpiero Petriglieri,  Jaimie Stettin
              Add to cart popular award
              • Reference 6408

              • Published 28 May 2018

              • Length 17 page(s)

              • Topic Responsibility

              • Region North America

              • Industry Industrial Automation,  Information Technology and Services,  Military

              In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
                View case

                Supply Chain Resilience in the Telecom Industry

                By  Guillaume Roels,  David Simchi-Levi,  Anne-Marie Carrick
                Add to cart popular
                The case discusses supply chain risk management: how to leverage the structure of a supply network to assess its resilience, focusing on the consequences of disruption rather than the causes, as is traditionally done.

                  Published 23 Jan 2019

                  Reference 6394

                  Length 11 page(s)

                  Topic Operations

                  Region North America

                  Industry Telecommunications

                  View case

                  Supply Chain Resilience in the Telecom Industry

                  By  Guillaume Roels,  David Simchi-Levi,  Anne-Marie Carrick
                  Add to cart popular
                  • Reference 6394

                  • Published 23 Jan 2019

                  • Length 11 page(s)

                  • Topic Operations

                  • Region North America

                  • Industry Telecommunications

                  The case discusses supply chain risk management: how to leverage the structure of a supply network to assess its resilience, focusing on the consequences of disruption rather than the causes, as is traditionally done.
                    View case

                    The American Beauty Salon Industry in 2008 (A)

                    By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                    Add to cart popular
                    Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.

                      Published 26 Aug 2016

                      Reference 6237

                      Length 10 page(s)

                      Topic Strategy

                      Region North America

                      Industry Consumer Services

                      View case

                      The American Beauty Salon Industry in 2008 (A)

                      By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                      Add to cart popular
                      • Reference 6237

                      • Published 26 Aug 2016

                      • Length 10 page(s)

                      • Topic Strategy

                      • Region North America

                      • Industry Consumer Services

                      Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.
                        View case

                        Drybar (B): No Cuts. No Color. Just Blowouts!

                        By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                        Add to cart popular
                        Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. Supplementary Video and Lecture Slides can be obtained at https://www.blueoceanstrategy.com/teach

                          Published 26 Aug 2016

                          Reference 6237

                          Length 27 page(s)

                          Topic Strategy

                          Region North America

                          Industry Consumer Services

                          View case

                          Drybar (B): No Cuts. No Color. Just Blowouts!

                          By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                          Add to cart popular
                          • Reference 6237

                          • Published 26 Aug 2016

                          • Length 27 page(s)

                          • Topic Strategy

                          • Region North America

                          • Industry Consumer Services

                          Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. Supplementary Video and Lecture Slides can be obtained at https://www.blueoceanstrategy.com/teach
                            View case

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