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    10 cases found.

    Cuvva: Disrupting the Market for Car Insurance

    By  Brian Rogers,  Karel Cool,  Christophe Angoulvant
    Add to cart popular extra
    The case describes how 30-year old Freddy Macnamara (CEO) launched Cuvva, a start-up in the UK car insurance industry in 2014, which pioneered mobile-only car insurance via a pay-as-you-ride application.

      Published 26 Feb 2018

      Reference 6330

      Topic Strategy

      Region Europe

      Industry Insurance

      View case

      Cuvva: Disrupting the Market for Car Insurance

      Add to cart popular extra
      • By  Brian Rogers,  Karel Cool,  Christophe Angoulvant
      • Reference 6330

      • Published 26 Feb 2018

      • Topic Strategy

      • Region Europe

      • Industry Insurance

      The case describes how 30-year old Freddy Macnamara (CEO) launched Cuvva, a start-up in the UK car insurance industry in 2014, which pioneered mobile-only car insurance via a pay-as-you-ride application.
        View case

        Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

        By  Pierre Chandon,  Laura Heely
        Add to cart popular award extra
        After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

          Published 06 Jun 2018

          Reference 6317

          Topic Marketing

          Region Europe

          Industry Dairy,  Food and Beverages Production

          View case

          Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

          Add to cart popular award extra
          • By  Pierre Chandon,  Laura Heely
          • Reference 6317

          • Published 06 Jun 2018

          • Topic Marketing

          • Region Europe

          • Industry Dairy,  Food and Beverages Production

          After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
            View case

            The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

            By  L. Felipe Monteiro
            Add to cart popular award extra
            The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

              Published 21 Apr 2017

              Reference 6291

              Topic Strategy

              Region Europe

              Industry Consumer Goods,  Luxury Goods and Jewelry

              View case

              The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

              Add to cart popular award extra
              • By  L. Felipe Monteiro
              • Reference 6291

              • Published 21 Apr 2017

              • Topic Strategy

              • Region Europe

              • Industry Consumer Goods,  Luxury Goods and Jewelry

              The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
                View case

                Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model

                By  Paulo Albuquerque,  Anne-Marie Carrick,  Joerg Niessing
                Add to cart popular extra
                The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.

                  Published 29 Mar 2017

                  Reference 6289

                  Topic Marketing

                  Region Europe

                  Industry E-Learning

                  View case

                  Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model

                  Add to cart popular extra
                  • By  Paulo Albuquerque,  Anne-Marie Carrick,  Joerg Niessing
                  • Reference 6289

                  • Published 29 Mar 2017

                  • Topic Marketing

                  • Region Europe

                  • Industry E-Learning

                  The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.
                    View case

                    Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

                    By  Frederic Godart,  David Dubois,  Brian Henry
                    Add to cart popular extra
                    The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.

                      Published 22 Jul 2016

                      Reference 6214

                      Topic Leadership & Organisations

                      Region Europe

                      Industry Luxury Goods and Jewelry,  Apparel and Fashion

                      View case

                      Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

                      Add to cart popular extra
                      • By  Frederic Godart,  David Dubois,  Brian Henry
                      • Reference 6214

                      • Published 22 Jul 2016

                      • Topic Leadership & Organisations

                      • Region Europe

                      • Industry Luxury Goods and Jewelry,  Apparel and Fashion

                      The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.
                        View case

                        Slalom to the Finish: Carlyle's Exit from Moncler

                        By  Claudia Zeisberger,  Michael Prahl,  Rishika Agrawal
                        Add to cart popular extra
                        In 2011, Carlyle is considering an exit from its investment in the European fashion brand Moncler, in which it holds a minority stake. The case focuses on the complexities of preparing and executing an exit under rapidly changing market conditions taking varied interests and potential outcomes into consideration.

                          Published 24 Jun 2013

                          Reference 5969

                          Topic Entrepreneurship

                          Region Europe

                          Industry Capital Markets

                          View case

                          Slalom to the Finish: Carlyle's Exit from Moncler

                          Add to cart popular extra
                          • By  Claudia Zeisberger,  Michael Prahl,  Rishika Agrawal
                          • Reference 5969

                          • Published 24 Jun 2013

                          • Topic Entrepreneurship

                          • Region Europe

                          • Industry Capital Markets

                          In 2011, Carlyle is considering an exit from its investment in the European fashion brand Moncler, in which it holds a minority stake. The case focuses on the complexities of preparing and executing an exit under rapidly changing market conditions taking varied interests and potential outcomes into consideration.
                            View case

                            Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                            By  Hernan A. Bruno,  Hilke Plassmann
                            Add to cart popular award extra
                            The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.

                              Published 25 Mar 2014

                              Reference 5757

                              Topic Marketing

                              Region Europe

                              Industry Food and Beverages Production

                              View case

                              Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                              Add to cart popular award extra
                              • By  Hernan A. Bruno,  Hilke Plassmann
                              • Reference 5757

                              • Published 25 Mar 2014

                              • Topic Marketing

                              • Region Europe

                              • Industry Food and Beverages Production

                              The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
                                View case

                                Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

                                By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
                                Add to cart popular award extra
                                Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.

                                  Published 28 Jun 2010

                                  Reference 5685

                                  Topic Marketing

                                  Region Europe

                                  Industry Consumer Goods

                                  View case

                                  Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

                                  Add to cart popular award extra
                                  • By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
                                  • Reference 5685

                                  • Published 28 Jun 2010

                                  • Topic Marketing

                                  • Region Europe

                                  • Industry Consumer Goods

                                  Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.
                                    View case

                                    Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

                                    By  Vadim Grigorian,  Pierre Chandon
                                    Add to cart popular award extra
                                    Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.

                                      Published 01 Jan 2004

                                      Reference 4948

                                      Topic Marketing

                                      Region Europe

                                      Industry Apparel and Fashion

                                      View case

                                      Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

                                      Add to cart popular award extra
                                      • By  Vadim Grigorian,  Pierre Chandon
                                      • Reference 4948

                                      • Published 01 Jan 2004

                                      • Topic Marketing

                                      • Region Europe

                                      • Industry Apparel and Fashion

                                      Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.
                                        View case

                                        Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

                                        By  Pierre Chandon,  Klaus Wertenbroch,  Nicholas Rowell
                                        Add to cart popular extra
                                        Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.

                                          Published 30 Nov 2007

                                          Reference 4929

                                          Topic Marketing

                                          Region Europe

                                          Industry Cosmetics,  Luxury Goods and Jewelry

                                          View case

                                          Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

                                          Add to cart popular extra
                                          • By  Pierre Chandon,  Klaus Wertenbroch,  Nicholas Rowell
                                          • Reference 4929

                                          • Published 30 Nov 2007

                                          • Topic Marketing

                                          • Region Europe

                                          • Industry Cosmetics,  Luxury Goods and Jewelry

                                          Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.
                                            View case

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