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    7 cases found.

    Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

    By  Pierre Chandon,  Laura Heely,  Fernando Machado
    Add to cart popular extra
    Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

      Published 25 Jun 2018

      Reference 6402

      Topic Marketing

      Region Global

      Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

      View case

      Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

      Add to cart popular extra
      • By  Pierre Chandon,  Laura Heely,  Fernando Machado
      • Reference 6402

      • Published 25 Jun 2018

      • Topic Marketing

      • Region Global

      • Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

      Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.
        View case

        BT Group: Managing Global Open Innovation

        By  L. Felipe Monteiro,  Benoit Decreton
        Add to cart popular extra
        Jean-Marc Frangos, Managing Director of Products & Services Research and Open Innovation at BT Group is looking to optimize the London-based telcom company’s external innovation process – scouting for new technologies from Silicon Valley, Israel and Asia.

          Published 28 May 2018

          Reference 6397

          Topic Strategy

          Region Global

          Industry Telecommunications

          View case

          BT Group: Managing Global Open Innovation

          Add to cart popular extra
          • By  L. Felipe Monteiro,  Benoit Decreton
          • Reference 6397

          • Published 28 May 2018

          • Topic Strategy

          • Region Global

          • Industry Telecommunications

          Jean-Marc Frangos, Managing Director of Products & Services Research and Open Innovation at BT Group is looking to optimize the London-based telcom company’s external innovation process – scouting for new technologies from Silicon Valley, Israel and Asia.
            View case

            How Does Digital Transformation Happen? The Mastercard Case (A)

            By  Nathan Furr,  Andrew Shipilov,  Antoine Duvauchelle
            Add to cart popular extra
            The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems.

              Published 26 Feb 2018

              Reference 6348

              Topic Strategy

              Region Global

              Industry Financial Services

              View case

              How Does Digital Transformation Happen? The Mastercard Case (A)

              Add to cart popular extra
              • By  Nathan Furr,  Andrew Shipilov,  Antoine Duvauchelle
              • Reference 6348

              • Published 26 Feb 2018

              • Topic Strategy

              • Region Global

              • Industry Financial Services

              The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems.
                View case

                AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
                Add to cart popular award extra
                Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

                  Published 26 Aug 2016

                  Reference 6241

                  Topic Marketing

                  Region Global

                  Industry Leisure, Travel and Tourism

                  View case

                  AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                  Add to cart popular award extra
                  • By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
                  • Reference 6241

                  • Published 26 Aug 2016

                  • Topic Marketing

                  • Region Global

                  • Industry Leisure, Travel and Tourism

                  Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
                    View case

                    Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy

                    By  N. Craig Smith,  Erin McCormick
                    Add to cart popular award extra
                    This case explores the changes wrought by the “sharing economy”, examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber’s, which use the internet to link individual providers of goods and services to customers.

                      Published 29 May 2017

                      Reference 6209

                      Topic Responsibility

                      Region Global

                      Industry Transportation/Trucking/Railroad

                      View case

                      Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy

                      Add to cart popular award extra
                      • By  N. Craig Smith,  Erin McCormick
                      • Reference 6209

                      • Published 29 May 2017

                      • Topic Responsibility

                      • Region Global

                      • Industry Transportation/Trucking/Railroad

                      This case explores the changes wrought by the “sharing economy”, examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber’s, which use the internet to link individual providers of goods and services to customers.
                        View case

                        Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

                        By  Joerg Niessing,  Hilke Plassmann
                        Add to cart popular extra
                        In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.

                          Published 27 Feb 2017

                          Reference 6129

                          Topic Marketing

                          Region Global

                          Industry Telecommunications,  Wireless,  Banking

                          View case

                          Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

                          Add to cart popular extra
                          • By  Joerg Niessing,  Hilke Plassmann
                          • Reference 6129

                          • Published 27 Feb 2017

                          • Topic Marketing

                          • Region Global

                          • Industry Telecommunications,  Wireless,  Banking

                          In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.
                            View case

                            The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                            By  David Dubois,  Mastak Pal Kaur
                            Add to cart popular extra
                            The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

                              Published 24 Apr 2015

                              Reference 6117

                              Topic Marketing

                              Region Global

                              Industry Telecommunications,  Wireless,  Information Technology and Services

                              View case

                              The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                              Add to cart popular extra
                              • By  David Dubois,  Mastak Pal Kaur
                              • Reference 6117

                              • Published 24 Apr 2015

                              • Topic Marketing

                              • Region Global

                              • Industry Telecommunications,  Wireless,  Information Technology and Services

                              The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
                                View case

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