Skip to main content

Shopping cart

Your cart is empty
  • INSEAD.edu
  • INSEAD Knowledge

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout
Login with INSEAD email
Login with Facebook
Login with LinkedIn
Login with
Forgot your password?
Don’t have an account?
Sign up here
Home Publishing

Main navigation

  • Home
  • Cases
  • News
  • Contact
  • FAQs

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout

Primary menu

  • INSEAD.edu
  • INSEAD Knowledge
  • Topics
  • Economics & Finance
  • Entrepreneurship
  • Family Business
  • Leadership & Organisations
  • Marketing
  • Operations
  • Responsibility
  • Strategy
    More...
    Filter
    • With Teaching Note x
    • Award winning
    • Popular x
    • With Extra
    • With Female Protagonist x

    Topics

    Published

    Published

    Length (Pages)

    Filter
    • Your selection
    • Clear all
    • English x
    • Popular x
    • Global x
    • With Teaching Note x
    • With Female Protagonist x
    Sort by
    View
    10 cases found.

    How Does Digital Transformation Happen? The Mastercard Case (A)

    By  Nathan Furr,  Andrew Shipilov,  Antoine Duvauchelle
    Add to cart popular extra
    The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems.

      Published 26 Feb 2018

      Reference 6348

      Topic Strategy

      Region Global

      Industry Financial Services

      View case

      How Does Digital Transformation Happen? The Mastercard Case (A)

      Add to cart popular extra
      • By  Nathan Furr,  Andrew Shipilov,  Antoine Duvauchelle
      • Reference 6348

      • Published 26 Feb 2018

      • Topic Strategy

      • Region Global

      • Industry Financial Services

      The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems.
        View case

        Double Career Negotiation (A): Confidential Instructions for the MBA Student

        By  Serena Wee,  Horacio Falcao,  Heather Grover,  Chi-Ying Cheng,  Ming-Hong Tsai
        Add to cart popular
        A scored 1-on-1 multi-issue negotiation between two romantic partners (an MBA student and medical doctor). After being away for one year and having promised to return to India, the MBA student receives an excellent offer to work abroad. Where will they settle and what will the couple do as regards their future plans and dreams?

          Published 24 Jun 2016

          Reference 6219

          Topic Leadership & Organisations

          Region Global

          View case

          Double Career Negotiation (A): Confidential Instructions for the MBA Student

          Add to cart popular
          • By  Serena Wee,  Horacio Falcao,  Heather Grover,  Chi-Ying Cheng,  Ming-Hong Tsai
          • Reference 6219

          • Published 24 Jun 2016

          • Topic Leadership & Organisations

          • Region Global

          A scored 1-on-1 multi-issue negotiation between two romantic partners (an MBA student and medical doctor). After being away for one year and having promised to return to India, the MBA student receives an excellent offer to work abroad. Where will they settle and what will the couple do as regards their future plans and dreams?
            View case

            Double Career Negotiation (B): Confidential Instructions for the Medical Doctor

            By  Serena Wee,  Horacio Falcao,  Heather Grover,  Chi-Ying Cheng,  Ming-Hong Tsai
            Add to cart popular
            A scored 1-on-1 multi-issue negotiation between two romantic partners (an MBA student and medical doctor). After being away for one year and having promised to return to India, the MBA student receives an excellent offer to work abroad. Where will they settle and what will the couple do as regards their future plans and dreams?

              Published 24 Jun 2016

              Reference 6219

              Topic Leadership & Organisations

              Region Global

              View case

              Double Career Negotiation (B): Confidential Instructions for the Medical Doctor

              Add to cart popular
              • By  Serena Wee,  Horacio Falcao,  Heather Grover,  Chi-Ying Cheng,  Ming-Hong Tsai
              • Reference 6219

              • Published 24 Jun 2016

              • Topic Leadership & Organisations

              • Region Global

              A scored 1-on-1 multi-issue negotiation between two romantic partners (an MBA student and medical doctor). After being away for one year and having promised to return to India, the MBA student receives an excellent offer to work abroad. Where will they settle and what will the couple do as regards their future plans and dreams?
                View case

                Boost M6700 (A): Buyer-Seller Negotiation - Confidential Instructions for John Payne

                By  Horacio Falcao,  Kriti Jain,  Heather Grover
                Add to cart popular award
                This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.

                  Published 25 Jan 2016

                  Reference 6099

                  Topic Entrepreneurship

                  Region Global

                  Industry Consulting

                  View case

                  Boost M6700 (A): Buyer-Seller Negotiation - Confidential Instructions for John Payne

                  Add to cart popular award
                  • By  Horacio Falcao,  Kriti Jain,  Heather Grover
                  • Reference 6099

                  • Published 25 Jan 2016

                  • Topic Entrepreneurship

                  • Region Global

                  • Industry Consulting

                  This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.
                    View case

                    Boost M6700 (B): Buyer-Seller Negotiation - Confidential Instructions for Cindy Tan

                    By  Horacio Falcao,  Kriti Jain,  Heather Grover
                    Add to cart popular award
                    This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.

                      Published 25 Jan 2016

                      Reference 6099

                      Topic Entrepreneurship

                      Region Global

                      Industry Consulting

                      View case

                      Boost M6700 (B): Buyer-Seller Negotiation - Confidential Instructions for Cindy Tan

                      Add to cart popular award
                      • By  Horacio Falcao,  Kriti Jain,  Heather Grover
                      • Reference 6099

                      • Published 25 Jan 2016

                      • Topic Entrepreneurship

                      • Region Global

                      • Industry Consulting

                      This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.
                        View case

                        Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                        By  David Dubois,  Katrina Bens
                        Add to cart popular award extra
                        The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                          Published 23 Jun 2014

                          Reference 6060

                          Topic Marketing

                          Region Global

                          Industry Apparel and Fashion

                          View case

                          Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                          Add to cart popular award extra
                          • By  David Dubois,  Katrina Bens
                          • Reference 6060

                          • Published 23 Jun 2014

                          • Topic Marketing

                          • Region Global

                          • Industry Apparel and Fashion

                          The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                            View case

                            The Mike and Vicky Case (A): Confidential Instructions for Mike Campbell

                            By  Horacio Falcao,  Emily Kerr,  Martina Ladd
                            Add to cart popular
                            A two-party negotiation between a successful female manager in the private banking industry and her male boss about her bonus, her performance, and her potential for promotion competing against a male colleague, laden with gender issues.

                              Published 24 Mar 2014

                              Reference 6049

                              Topic Leadership & Organisations

                              Region Global

                              Industry Banking

                              View case

                              The Mike and Vicky Case (A): Confidential Instructions for Mike Campbell

                              Add to cart popular
                              • By  Horacio Falcao,  Emily Kerr,  Martina Ladd
                              • Reference 6049

                              • Published 24 Mar 2014

                              • Topic Leadership & Organisations

                              • Region Global

                              • Industry Banking

                              A two-party negotiation between a successful female manager in the private banking industry and her male boss about her bonus, her performance, and her potential for promotion competing against a male colleague, laden with gender issues.
                                View case

                                Infineon Technologies: Time to Cash in your Chips?

                                By  Denis Gromb,  Joel Peress
                                Add to cart popular award
                                In late 2011, Infineon (IFX), a German semiconductor company, is sitting on a €2.4bn cash balance representing 40% of its assets. As part of a financial policy review, management is receiving conflicting advice from different quarters as to whether to pay out some of the cash holdings, how much and by which methods.

                                  Published 25 Aug 2014

                                  Reference 5961

                                  Topic Economics & Finance

                                  Region Global

                                  Industry Semiconductors

                                  View case

                                  Infineon Technologies: Time to Cash in your Chips?

                                  Add to cart popular award
                                  • By  Denis Gromb,  Joel Peress
                                  • Reference 5961

                                  • Published 25 Aug 2014

                                  • Topic Economics & Finance

                                  • Region Global

                                  • Industry Semiconductors

                                  In late 2011, Infineon (IFX), a German semiconductor company, is sitting on a €2.4bn cash balance representing 40% of its assets. As part of a financial policy review, management is receiving conflicting advice from different quarters as to whether to pay out some of the cash holdings, how much and by which methods.
                                    View case

                                    The X-Caliber Project Case (A): Giving and Receiving Feedback - Confidential Instructions for Diane

                                    By  Horacio Falcao,  Kriti Jain,  Heather Grover
                                    Add to cart popular
                                    A multi-issue 1-on-1 internal negotiation between a manager (Sebastian) and his employee (Diane). Diane wants Sebastian’s feedback on her recent performance on X-Caliber as this will have a significant impact on if and when she will be promoted, but it's not all good news.

                                      Published 16 Dec 2015

                                      Reference 5871

                                      Topic Leadership & Organisations

                                      Region Global

                                      View case

                                      The X-Caliber Project Case (A): Giving and Receiving Feedback - Confidential Instructions for Diane

                                      Add to cart popular
                                      • By  Horacio Falcao,  Kriti Jain,  Heather Grover
                                      • Reference 5871

                                      • Published 16 Dec 2015

                                      • Topic Leadership & Organisations

                                      • Region Global

                                      A multi-issue 1-on-1 internal negotiation between a manager (Sebastian) and his employee (Diane). Diane wants Sebastian’s feedback on her recent performance on X-Caliber as this will have a significant impact on if and when she will be promoted, but it's not all good news.
                                        View case

                                        The X-Caliber Project Case (B): Giving and Receiving Feedback - Confidential Instructions for Sebastian

                                        By  Horacio Falcao,  Kriti Jain,  Heather Grover
                                        Add to cart popular
                                        A multi-issue 1-on-1 internal negotiation between a manager (Sebastian) and his employee (Diane). Diane wants Sebastian’s feedback on her recent performance on X-Caliber as this will have a significant impact on if and when she will be promoted, but it's not all good news.

                                          Published 16 Dec 2015

                                          Reference 5871

                                          Topic Leadership & Organisations

                                          Region Global

                                          View case

                                          The X-Caliber Project Case (B): Giving and Receiving Feedback - Confidential Instructions for Sebastian

                                          Add to cart popular
                                          • By  Horacio Falcao,  Kriti Jain,  Heather Grover
                                          • Reference 5871

                                          • Published 16 Dec 2015

                                          • Topic Leadership & Organisations

                                          • Region Global

                                          A multi-issue 1-on-1 internal negotiation between a manager (Sebastian) and his employee (Diane). Diane wants Sebastian’s feedback on her recent performance on X-Caliber as this will have a significant impact on if and when she will be promoted, but it's not all good news.
                                            View case

                                            Footer

                                            • Faculty & Research
                                            • Faculty
                                            • Research
                                            • Centres of Excellence
                                            • INSEAD Knowledge
                                            • Research & Learning Hub
                                            • Distributors
                                            • Case Centre
                                            • CCMP
                                            • Harvard Business Publishing
                                            • study.net
                                            • XanEdu
                                            Social
                                            Sorbonne University Logo
                                            Wharton University Logo Logo
                                            Tshinghua University Logo Logo

                                            Footer bottom

                                            • Accreditations
                                            • Environment Policy
                                            • Copyright
                                            • Privacy Policy
                                            • Terms & Conditions