- Your selection
- Clear all
- Market Research x
- English x
- North America x
- Marketing x
1 case(s) found.
The case focuses on LG Electronics' entry into the US market and its efforts to develop a premium brand, highlighting the specific instance of refrigerators which played a key role in the establishment of the firm's image.
Reference 5488
Published 29 Nov 2007
Length 30 page(s)
Topic Marketing
Region North America
Industry Consumer Goods, Market Research, Marketing and Advertising
The case focuses on LG Electronics' entry into the US market and its efforts to develop a premium brand, highlighting the specific instance of refrigerators which played a key role in the establishment of the firm's image.