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5 cases found.
After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.
- By 
Reference 6608
Published 24 Feb 2021
Topic Marketing
Region Asia
Industry Information Technology and Services, Consumer Electronics
After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.
After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.
- By 
Reference 6608
Published 21 Apr 2021
Topic Marketing
Region Asia
Industry Information Technology and Services, Consumer Electronics
After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.
The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
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Reference 6117
Published 24 Apr 2015
Topic Marketing
Region Global
Industry Telecommunications, Wireless, Information Technology and Services
The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
Google Street View (GSV) is a feature of Google’s mapping products where users zoom in on street maps to see panoramic photographs of streets. It launched in 2007 in the US, and in France in 2008. This case describes the campaigns Google ran in 2008 to introduce GSV in France.
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Reference 5798
Published 20 Apr 2011
Topic Marketing
Region Europe
Industry Information Technology and Services
Google Street View (GSV) is a feature of Google’s mapping products where users zoom in on street maps to see panoramic photographs of streets. It launched in 2007 in the US, and in France in 2008. This case describes the campaigns Google ran in 2008 to introduce GSV in France.
Wipro had set a goal to be among the 'Big 5' global IT players within the next five years. However, despite its tremendous business successes in the recent past, a Brand Perception Survey conducted in 2006 among prospective clients showed that awareness of Wipro was much lower than for its main Indian rival.
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Reference 5615
Published 30 Jun 2009
Topic Marketing
Region Asia
Industry Information Technology and Services
Wipro had set a goal to be among the 'Big 5' global IT players within the next five years. However, despite its tremendous business successes in the recent past, a Brand Perception Survey conducted in 2006 among prospective clients showed that awareness of Wipro was much lower than for its main Indian rival.