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    5 cases found.

    Market Disruption Strategies: The Transformation of Xiaomi

    By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
    Add to cart extra
    After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.

      Published 24 Feb 2021

      Reference 6608

      Topic Marketing

      Region Asia

      Industry Information Technology and Services,  Consumer Electronics

      View case

      Market Disruption Strategies: The Transformation of Xiaomi

      Add to cart extra
      • By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
      • Reference 6608

      • Published 24 Feb 2021

      • Topic Marketing

      • Region Asia

      • Industry Information Technology and Services,  Consumer Electronics

      After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.
        View case

        nam.R: Addressing Sustainability by Leveraging (Open) Data

        By  James Costantini,  Dawn Jarisch
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        nam.R, a data-driven start-up based in Paris, embarked on an ambitious plan to contribute to address global warming using open data. From its launch in 2017, using open-data sources augmented by sophisticated data analytics, nam.R has constructed a “digital twin” of every single building in France by early 2020.

          Published 11 Feb 2021

          Reference 6555

          Topic Strategy

          Region Europe

          Industry Information Technology and Services

          View case

          nam.R: Addressing Sustainability by Leveraging (Open) Data

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          • By  James Costantini,  Dawn Jarisch
          • Reference 6555

          • Published 11 Feb 2021

          • Topic Strategy

          • Region Europe

          • Industry Information Technology and Services

          nam.R, a data-driven start-up based in Paris, embarked on an ambitious plan to contribute to address global warming using open data. From its launch in 2017, using open-data sources augmented by sophisticated data analytics, nam.R has constructed a “digital twin” of every single building in France by early 2020.
            View case

            Stefanini and the Digital Revolution: Transforming and Being Transformed

            By  L. Felipe Monteiro,  Gabriel Rozman,  Anne-Marie Carrick
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            Thirty years after being founded by CEO Marco Stefanini, Stefanini is one of the largest providers of ICT services in Latin America. Unlike most Brazilian (and Latin American) companies, Stefanini has focused on international markets for many years.

              Published 30 Oct 2017

              Reference 6328

              Topic Strategy

              Region Global

              Industry Information Technology and Services,  Outsourcing/Offshoring

              View case

              Stefanini and the Digital Revolution: Transforming and Being Transformed

              Add to cart extra
              • By  L. Felipe Monteiro,  Gabriel Rozman,  Anne-Marie Carrick
              • Reference 6328

              • Published 30 Oct 2017

              • Topic Strategy

              • Region Global

              • Industry Information Technology and Services,  Outsourcing/Offshoring

              Thirty years after being founded by CEO Marco Stefanini, Stefanini is one of the largest providers of ICT services in Latin America. Unlike most Brazilian (and Latin American) companies, Stefanini has focused on international markets for many years.
                View case

                The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                By  David Dubois,  Mastak Pal Kaur
                Add to cart popular extra
                The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

                  Published 24 Apr 2015

                  Reference 6117

                  Topic Marketing

                  Region Global

                  Industry Telecommunications,  Wireless,  Information Technology and Services

                  View case

                  The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                  Add to cart popular extra
                  • By  David Dubois,  Mastak Pal Kaur
                  • Reference 6117

                  • Published 24 Apr 2015

                  • Topic Marketing

                  • Region Global

                  • Industry Telecommunications,  Wireless,  Information Technology and Services

                  The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
                    View case

                    Google Street View in France (A): Building Buzz for a New Product Launch

                    By  Andrew T. Stephen,  Carina Molitor
                    Add to cart extra
                    Google Street View (GSV) is a feature of Google’s mapping products where users zoom in on street maps to see panoramic photographs of streets. It launched in 2007 in the US, and in France in 2008. This case describes the campaigns Google ran in 2008 to introduce GSV in France.

                      Published 20 Apr 2011

                      Reference 5798

                      Topic Marketing

                      Region Europe

                      Industry Information Technology and Services

                      View case

                      Google Street View in France (A): Building Buzz for a New Product Launch

                      Add to cart extra
                      • By  Andrew T. Stephen,  Carina Molitor
                      • Reference 5798

                      • Published 20 Apr 2011

                      • Topic Marketing

                      • Region Europe

                      • Industry Information Technology and Services

                      Google Street View (GSV) is a feature of Google’s mapping products where users zoom in on street maps to see panoramic photographs of streets. It launched in 2007 in the US, and in France in 2008. This case describes the campaigns Google ran in 2008 to introduce GSV in France.
                        View case

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