Skip to main content

Shopping cart

Your cart is empty
  • INSEAD.edu
  • INSEAD Knowledge

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout
Login with INSEAD email
Login with Facebook
Login with LinkedIn
Login with
Forgot your password?
Don’t have an account?
Sign up here
Home Publishing

Main navigation

  • Home
  • Cases
  • News
  • Contact
  • FAQs

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout

Primary menu

  • INSEAD.edu
  • INSEAD Knowledge
  • Area of interest
  • Economics & Finance
  • Entrepreneurship
  • Family Business
  • Leadership & Organisations
  • Marketing
  • Operations
  • Responsibility
  • Strategy
    More...
    Filter
    • With Teaching Note x
    • Popular
    • With Extra x
    • With Female Protagonist

    Categories

    Published

    Published

    Length (Pages)

    Filter
    • Your selection
    • Clear all
    • Information Technology and Services x
    • With Teaching Note x
    • Marketing x
    • With Extra x
    Sort by
    View
    3 cases found.

    Market Disruption Strategies: The Transformation of Xiaomi

    By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
    Add to cart extra
    After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.

      Published 24 Feb 2021

      Reference 6608

      Topic Marketing

      Region Asia

      Industry Information Technology and Services,  Consumer Electronics

      View case

      Market Disruption Strategies: The Transformation of Xiaomi

      Add to cart extra
      • By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
      • Reference 6608

      • Published 24 Feb 2021

      • Topic Marketing

      • Region Asia

      • Industry Information Technology and Services,  Consumer Electronics

      After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.
        View case

        The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

        By  David Dubois,  Mastak Pal Kaur
        Add to cart popular extra
        The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

          Published 24 Apr 2015

          Reference 6117

          Topic Marketing

          Region Global

          Industry Telecommunications,  Wireless,  Information Technology and Services

          View case

          The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

          Add to cart popular extra
          • By  David Dubois,  Mastak Pal Kaur
          • Reference 6117

          • Published 24 Apr 2015

          • Topic Marketing

          • Region Global

          • Industry Telecommunications,  Wireless,  Information Technology and Services

          The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
            View case

            Google Street View in France (A): Building Buzz for a New Product Launch

            By  Andrew T. Stephen,  Carina Molitor
            Add to cart extra
            Google Street View (GSV) is a feature of Google’s mapping products where users zoom in on street maps to see panoramic photographs of streets. It launched in 2007 in the US, and in France in 2008. This case describes the campaigns Google ran in 2008 to introduce GSV in France.

              Published 20 Apr 2011

              Reference 5798

              Topic Marketing

              Region Europe

              Industry Information Technology and Services

              View case

              Google Street View in France (A): Building Buzz for a New Product Launch

              Add to cart extra
              • By  Andrew T. Stephen,  Carina Molitor
              • Reference 5798

              • Published 20 Apr 2011

              • Topic Marketing

              • Region Europe

              • Industry Information Technology and Services

              Google Street View (GSV) is a feature of Google’s mapping products where users zoom in on street maps to see panoramic photographs of streets. It launched in 2007 in the US, and in France in 2008. This case describes the campaigns Google ran in 2008 to introduce GSV in France.
                View case

                Footer

                • Faculty & Research
                • Faculty
                • Research
                • Centres of Excellence
                • INSEAD Knowledge
                • Research & Learning Hub
                • Distributors
                • Case Centre
                • CCMP
                • Harvard Business Publishing
                • study.net
                • XanEdu
                Social
                Sorbonne University Logo
                Wharton University Logo Logo
                Tshinghua University Logo Logo

                Footer bottom

                • Accreditations
                • Environment Policy
                • Copyright
                • Privacy Policy
                • Terms & Conditions