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    8 case(s) found.

    Market Disruption Strategies: The Transformation of Xiaomi

    By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
    Add to cart popular extra
    After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.

      Published 24 Feb 2021

      Reference 6608

      Length 26 page(s)

      Topic Marketing

      Region Asia

      Industry Information Technology and Services,  Consumer Electronics

      View case

      Market Disruption Strategies: The Transformation of Xiaomi

      By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
      Add to cart popular extra
      • Reference 6608

      • Published 24 Feb 2021

      • Length 26 page(s)

      • Topic Marketing

      • Region Asia

      • Industry Information Technology and Services,  Consumer Electronics

      After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.
        View case

        The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

        By  David Dubois,  Mastak Pal Kaur
        Add to cart popular extra
        The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

          Published 24 Apr 2015

          Reference 6117

          Length 10 page(s)

          Topic Marketing

          Region Global

          Industry Telecommunications,  Wireless,  Information Technology and Services

          View case

          The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

          By  David Dubois,  Mastak Pal Kaur
          Add to cart popular extra
          • Reference 6117

          • Published 24 Apr 2015

          • Length 10 page(s)

          • Topic Marketing

          • Region Global

          • Industry Telecommunications,  Wireless,  Information Technology and Services

          The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
            View case

            Google Street View in France (A): Building Buzz for a New Product Launch

            By  Andrew T. Stephen,  Carina Molitor
            Add to cart extra
            Google Street View (GSV) is a feature of Google’s mapping products where users zoom in on street maps to see panoramic photographs of streets. It launched in 2007 in the US, and in France in 2008. This case describes the campaigns Google ran in 2008 to introduce GSV in France.

              Published 20 Apr 2011

              Reference 5798

              Length 11 page(s)

              Topic Marketing

              Region Europe

              Industry Information Technology and Services

              View case

              Google Street View in France (A): Building Buzz for a New Product Launch

              By  Andrew T. Stephen,  Carina Molitor
              Add to cart extra
              • Reference 5798

              • Published 20 Apr 2011

              • Length 11 page(s)

              • Topic Marketing

              • Region Europe

              • Industry Information Technology and Services

              Google Street View (GSV) is a feature of Google’s mapping products where users zoom in on street maps to see panoramic photographs of streets. It launched in 2007 in the US, and in France in 2008. This case describes the campaigns Google ran in 2008 to introduce GSV in France.
                View case

                Wipro: Building a Global B-2-B Brand

                By  Amitava Chattopadhyay,  Ayesha Kohli
                Add to cart
                Wipro had set a goal to be among the 'Big 5' global IT players within the next five years. However, despite its tremendous business successes in the recent past, a Brand Perception Survey conducted in 2006 among prospective clients showed that awareness of Wipro was much lower than for its main Indian rival.

                  Published 30 Jun 2009

                  Reference 5615

                  Length 28 page(s)

                  Topic Marketing

                  Region Asia

                  Industry Information Technology and Services

                  View case

                  Wipro: Building a Global B-2-B Brand

                  By  Amitava Chattopadhyay,  Ayesha Kohli
                  Add to cart
                  • Reference 5615

                  • Published 30 Jun 2009

                  • Length 28 page(s)

                  • Topic Marketing

                  • Region Asia

                  • Industry Information Technology and Services

                  Wipro had set a goal to be among the 'Big 5' global IT players within the next five years. However, despite its tremendous business successes in the recent past, a Brand Perception Survey conducted in 2006 among prospective clients showed that awareness of Wipro was much lower than for its main Indian rival.
                    View case

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                    Board Process Simulation (A)

                    By  Stanislav Shekshnia

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                      Birkenstock: Exit the Family. Enter a Professional CEO

                      By  Morten Bennedsen,  Mark Stabile,  Brian Henry

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                        Rasurel: Reviving an Ageing Brand

                        By  Amitava Chattopadhyay,  Séverine de Wulf

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