Skip to main content

Shopping cart

Your cart is empty
  • INSEAD.edu
  • INSEAD Knowledge

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout
Login with INSEAD email
Login with Facebook
Login with LinkedIn
Login with
Forgot your password?
Don’t have an account?
Sign up here
Home Publishing

Main navigation

  • Home
  • Cases
  • News
  • Contact
  • FAQs

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout

Primary menu

  • INSEAD.edu
  • INSEAD Knowledge
  • Topics
  • Economics & Finance
  • Entrepreneurship
  • Family Business
  • Leadership & Organisations
  • Marketing
  • Operations
  • Responsibility
  • Strategy
    More...
    Filter
    • With Teaching Note
    • Award winning
    • Popular
    • With Female Protagonist

    Topics

    Published

    Length (Pages)

    Filter
    • Your selection
    • Clear all
    • Information Technology and Services x
    • North America x
    • Strategy x
    Sort by
    View
    10 case(s) found.

    Board Leadership Successions at Hewlett-Packard - The 1999-2014 Roller Coaster (A): Carly Fiorina, 1999-2005

    By  Ludo Van der Heyden,  Sylvie Bergeron
    Add to cart
    The case presents describes the tumultuous leadership of Carly Fiorina at HP, from her nomination as CEO, then chair, and early attempts at strategic change (a move to buy PwC Consulting) to a major acquisition (Compaq) and ultimately her removal by a board coup. At the time she was fired (and replaced by Mark Hurd from NCR) the share price was rising and results were coming through.

      Published 27 May 2016

      Reference 6075

      Length 22 page(s)

      Topic Strategy

      Region North America

      Industry Information Technology and Services

      View case

      Board Leadership Successions at Hewlett-Packard - The 1999-2014 Roller Coaster (A): Carly Fiorina, 1999-2005

      By  Ludo Van der Heyden,  Sylvie Bergeron
      Add to cart
      • Reference 6075

      • Published 27 May 2016

      • Length 22 page(s)

      • Topic Strategy

      • Region North America

      • Industry Information Technology and Services

      The case presents describes the tumultuous leadership of Carly Fiorina at HP, from her nomination as CEO, then chair, and early attempts at strategic change (a move to buy PwC Consulting) to a major acquisition (Compaq) and ultimately her removal by a board coup. At the time she was fired (and replaced by Mark Hurd from NCR) the share price was rising and results were coming through.
        View case

        Portrait of an Emotional Leader: Steve Jobs, Redefining Apple

        By  Quy Huy,  Michael Jarrett,  Lisa Simone Duke
        Add to cart
        This case allows a rich and nuanced discussion of the various leadership dimensions of Steve Jobs, CEO of Apple Computers, who was widely regarded as a visionary leader but could be harsh with people working around him. The case raises the strategic question of profit sustainability and organizational resilience. Could Apple thrive as a creative company without Jobs?

          Published 26 Aug 2013

          Reference 6010

          Length 13 page(s)

          Topic Strategy

          Region North America

          Industry Information Technology and Services

          View case

          Portrait of an Emotional Leader: Steve Jobs, Redefining Apple

          By  Quy Huy,  Michael Jarrett,  Lisa Simone Duke
          Add to cart
          • Reference 6010

          • Published 26 Aug 2013

          • Length 13 page(s)

          • Topic Strategy

          • Region North America

          • Industry Information Technology and Services

          This case allows a rich and nuanced discussion of the various leadership dimensions of Steve Jobs, CEO of Apple Computers, who was widely regarded as a visionary leader but could be harsh with people working around him. The case raises the strategic question of profit sustainability and organizational resilience. Could Apple thrive as a creative company without Jobs?
            View case

            Skype in the Voice-over-IP Industry: A Commercially Viable Blue Ocean?

            By  W. Chan Kim,  Renée Mauborgne,  Katrina Ling,  Jee Eun Lee
            Add to cart
            This case focuses on Skype in the voice-over-IP (VoIP) industry. Its offering created such exceptional utility for users around the world that Skype has become a verb – to “skype” someone means to call someone using the Skype application. Yet despite explosive growth in demand, the company was not profitable in four out of the five years prior to its acquisition by Microsoft in 2011.

              Published 25 Feb 2013

              Reference 5949

              Length 10 page(s)

              Topic Strategy

              Region North America

              Industry Information Technology and Services,  E-Commerce

              View case

              Skype in the Voice-over-IP Industry: A Commercially Viable Blue Ocean?

              By  W. Chan Kim,  Renée Mauborgne,  Katrina Ling,  Jee Eun Lee
              Add to cart
              • Reference 5949

              • Published 25 Feb 2013

              • Length 10 page(s)

              • Topic Strategy

              • Region North America

              • Industry Information Technology and Services,  E-Commerce

              This case focuses on Skype in the voice-over-IP (VoIP) industry. Its offering created such exceptional utility for users around the world that Skype has become a verb – to “skype” someone means to call someone using the Skype application. Yet despite explosive growth in demand, the company was not profitable in four out of the five years prior to its acquisition by Microsoft in 2011.
                View case

                Zappos.com (A): Bring the Shoe Store to Your Home

                By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                Add to cart popular
                This is the first part of two-case series of Zappos's blue ocean strategic move as an innovative online shoe retailer. Part A focuses on how Zappos reconstructed the existing boundaries of the online footwear retail industry. It describes Zappos's distinctive value proposition that is neither an offline nor online shoe store in the conventional sense.

                  Published 25 Feb 2013

                  Reference 5932

                  Length 9 page(s)

                  Topic Strategy

                  Region North America

                  Industry Information Technology and Services

                  View case

                  Zappos.com (A): Bring the Shoe Store to Your Home

                  By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                  Add to cart popular
                  • Reference 5932

                  • Published 25 Feb 2013

                  • Length 9 page(s)

                  • Topic Strategy

                  • Region North America

                  • Industry Information Technology and Services

                  This is the first part of two-case series of Zappos's blue ocean strategic move as an innovative online shoe retailer. Part A focuses on how Zappos reconstructed the existing boundaries of the online footwear retail industry. It describes Zappos's distinctive value proposition that is neither an offline nor online shoe store in the conventional sense.
                    View case

                    Zappos.com (B): Strategy Powered by Culture and People

                    By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                    Add to cart popular
                    The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation.

                      Published 25 Feb 2013

                      Reference 5932

                      Length 7 page(s)

                      Topic Strategy

                      Region North America

                      Industry Information Technology and Services

                      View case

                      Zappos.com (B): Strategy Powered by Culture and People

                      By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                      Add to cart popular
                      • Reference 5932

                      • Published 25 Feb 2013

                      • Length 7 page(s)

                      • Topic Strategy

                      • Region North America

                      • Industry Information Technology and Services

                      The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation.
                        View case

                        Google and the Online Search Industry in 2005

                        By  Karel Cool,  Chloe Harford ,  Martin Oppenrieder
                        Add to cart
                        The case chronicles the development of the online search industry from the mid-nineties till 2005, the rise to dominance of Google and their strategic issues in 2005.

                          Published 09 Jan 2005

                          Reference 5315

                          Length 44 page(s)

                          Topic Strategy

                          Region North America

                          Industry Information Technology and Services

                          View case

                          Google and the Online Search Industry in 2005

                          By  Karel Cool,  Chloe Harford ,  Martin Oppenrieder
                          Add to cart
                          • Reference 5315

                          • Published 09 Jan 2005

                          • Length 44 page(s)

                          • Topic Strategy

                          • Region North America

                          • Industry Information Technology and Services

                          The case chronicles the development of the online search industry from the mid-nineties till 2005, the rise to dominance of Google and their strategic issues in 2005.
                            View case

                            The HP-Compaq Merger: A Battle for the Heart and Soul of a Company (A)

                            By  Randel Carlock,  Elizabeth Florent-Treacy
                            Add to cart award
                            This is the fourth of a four-case series. At first glance, Hewlett Packard (HP) doesn't seem to be a family firm, but when push comes to shove - as it did during the controversial HP-Compaq merger - family matters. The case introduces the strategy that drove the merger, analyses Carly Fiorina's background and leadership style, and discusses the corporate culture of HP.

                              Published 02 Jan 2006

                              Reference 5064

                              Length 15 page(s)

                              Topic Strategy

                              Region North America

                              Industry Computer Software,  Information Technology and Services,  Computer Hardware

                              View case

                              The HP-Compaq Merger: A Battle for the Heart and Soul of a Company (A)

                              By  Randel Carlock,  Elizabeth Florent-Treacy
                              Add to cart award
                              • Reference 5064

                              • Published 02 Jan 2006

                              • Length 15 page(s)

                              • Topic Strategy

                              • Region North America

                              • Industry Computer Software,  Information Technology and Services,  Computer Hardware

                              This is the fourth of a four-case series. At first glance, Hewlett Packard (HP) doesn't seem to be a family firm, but when push comes to shove - as it did during the controversial HP-Compaq merger - family matters. The case introduces the strategy that drove the merger, analyses Carly Fiorina's background and leadership style, and discusses the corporate culture of HP.
                                View case

                                The HP-Compaq Merger: A Battle for the Heart and Soul of a Company (B)

                                By  Randel Carlock,  Elizabeth Florent-Treacy
                                Add to cart
                                This is the fourth of a four-case series. At first glance, Hewlett Packard (HP) doesn't seem to be a family firm, but when push comes to shove - as it did during the controversial HP-Compaq merger - family matters. The case introduces the strategy that drove the merger, analyses Carly Fiorina's background and leadership style, and discusses the corporate culture of HP.

                                  Published 02 Jan 2006

                                  Reference 5064

                                  Length 6 page(s)

                                  Topic Strategy

                                  Region North America

                                  Industry Computer Software,  Information Technology and Services,  Computer Hardware

                                  View case

                                  The HP-Compaq Merger: A Battle for the Heart and Soul of a Company (B)

                                  By  Randel Carlock,  Elizabeth Florent-Treacy
                                  Add to cart
                                  • Reference 5064

                                  • Published 02 Jan 2006

                                  • Length 6 page(s)

                                  • Topic Strategy

                                  • Region North America

                                  • Industry Computer Software,  Information Technology and Services,  Computer Hardware

                                  This is the fourth of a four-case series. At first glance, Hewlett Packard (HP) doesn't seem to be a family firm, but when push comes to shove - as it did during the controversial HP-Compaq merger - family matters. The case introduces the strategy that drove the merger, analyses Carly Fiorina's background and leadership style, and discusses the corporate culture of HP.
                                    View case

                                    The HP-Compaq Merger: A Battle for the Heart and Soul of a Company (C)

                                    By  Randel Carlock,  Elizabeth Florent-Treacy
                                    Add to cart
                                    This is the fourth of a four-case series. At first glance, Hewlett Packard (HP) doesn't seem to be a family firm, but when push comes to shove - as it did during the controversial HP-Compaq merger - family matters. The case introduces the strategy that drove the merger, analyses Carly Fiorina's background and leadership style, and discusses the corporate culture of HP.

                                      Published 02 Jan 2006

                                      Reference 5064

                                      Length 13 page(s)

                                      Topic Strategy

                                      Region North America

                                      Industry Computer Software,  Information Technology and Services,  Computer Hardware

                                      View case

                                      The HP-Compaq Merger: A Battle for the Heart and Soul of a Company (C)

                                      By  Randel Carlock,  Elizabeth Florent-Treacy
                                      Add to cart
                                      • Reference 5064

                                      • Published 02 Jan 2006

                                      • Length 13 page(s)

                                      • Topic Strategy

                                      • Region North America

                                      • Industry Computer Software,  Information Technology and Services,  Computer Hardware

                                      This is the fourth of a four-case series. At first glance, Hewlett Packard (HP) doesn't seem to be a family firm, but when push comes to shove - as it did during the controversial HP-Compaq merger - family matters. The case introduces the strategy that drove the merger, analyses Carly Fiorina's background and leadership style, and discusses the corporate culture of HP.
                                        View case

                                        The HP-Compaq Merger: A Battle for the Heart and Soul of a Company (Epilogue)

                                        By  Randel Carlock,  Elizabeth Florent-Treacy
                                        Add to cart
                                        This is the fourth of a four-case series. At first glance, Hewlett Packard (HP) doesn't seem to be a family firm, but when push comes to shove - as it did during the controversial HP-Compaq merger - family matters. The case introduces the strategy that drove the merger, analyses Carly Fiorina's background and leadership style, and discusses the corporate culture of HP.

                                          Published 01 Feb 2006

                                          Reference 5064

                                          Length 5 page(s)

                                          Topic Strategy

                                          Region North America

                                          Industry Computer Software,  Information Technology and Services,  Computer Hardware

                                          View case

                                          The HP-Compaq Merger: A Battle for the Heart and Soul of a Company (Epilogue)

                                          By  Randel Carlock,  Elizabeth Florent-Treacy
                                          Add to cart
                                          • Reference 5064

                                          • Published 01 Feb 2006

                                          • Length 5 page(s)

                                          • Topic Strategy

                                          • Region North America

                                          • Industry Computer Software,  Information Technology and Services,  Computer Hardware

                                          This is the fourth of a four-case series. At first glance, Hewlett Packard (HP) doesn't seem to be a family firm, but when push comes to shove - as it did during the controversial HP-Compaq merger - family matters. The case introduces the strategy that drove the merger, analyses Carly Fiorina's background and leadership style, and discusses the corporate culture of HP.
                                            View case

                                            Recently Viewed

                                            Board Process Simulation (A)

                                            By  Stanislav Shekshnia

                                              Add to cart

                                              Birkenstock: Exit the Family. Enter a Professional CEO

                                              By  Morten Bennedsen,  Mark Stabile,  Brian Henry

                                                Add to cart new

                                                Rasurel: Reviving an Ageing Brand

                                                By  Amitava Chattopadhyay,  Séverine de Wulf

                                                  Add to cart

                                                  Footer

                                                  • FACUTY & RESEARCH
                                                  • Faculty
                                                  • Research
                                                  • Centres of Excellence
                                                  • INSEAD Knowledge
                                                  • Research & Learning Hub
                                                  • DISTRIBUTORS
                                                  • Case Centre
                                                  • CCMP
                                                  • Harvard Business Publishing
                                                  • study.net
                                                  • XanEdu
                                                  Social
                                                  Sorbonne University Logo
                                                  Wharton University Logo Logo
                                                  Tshinghua University Logo Logo

                                                  Footer bottom

                                                  • Accreditations
                                                  • Environment Policy
                                                  • Copyright
                                                  • Privacy Policy
                                                  • Terms & Conditions