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    5 case(s) found.

    Google and Project Maven (A): Big Tech, Government and the AI Arms Race

    By  Gianpiero Petriglieri,  Jaimie Stettin
    Add to cart popular award
    In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

      Published 28 May 2018

      Reference 6408

      Length 17 page(s)

      Topic Responsibility

      Region North America

      Industry Industrial Automation,  Information Technology and Services,  Military

      View case

      Google and Project Maven (A): Big Tech, Government and the AI Arms Race

      By  Gianpiero Petriglieri,  Jaimie Stettin
      Add to cart popular award
      • Reference 6408

      • Published 28 May 2018

      • Length 17 page(s)

      • Topic Responsibility

      • Region North America

      • Industry Industrial Automation,  Information Technology and Services,  Military

      In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
        View case

        Google and Project Maven (B): An Eventful Week in June

        By  Gianpiero Petriglieri
        Add to cart popular award
        In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

          Published 30 Jul 2018

          Reference 6408

          Length 4 page(s)

          Topic Responsibility

          Region North America

          Industry Industrial Automation,  Information Technology and Services,  Military

          View case

          Google and Project Maven (B): An Eventful Week in June

          By  Gianpiero Petriglieri
          Add to cart popular award
          • Reference 6408

          • Published 30 Jul 2018

          • Length 4 page(s)

          • Topic Responsibility

          • Region North America

          • Industry Industrial Automation,  Information Technology and Services,  Military

          In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
            View case

            Skype in the Voice-over-IP Industry: A Commercially Viable Blue Ocean?

            By  W. Chan Kim,  Renée Mauborgne,  Katrina Ling,  Jee Eun Lee
            Add to cart
            This case focuses on Skype in the voice-over-IP (VoIP) industry. Its offering created such exceptional utility for users around the world that Skype has become a verb – to “skype” someone means to call someone using the Skype application. Yet despite explosive growth in demand, the company was not profitable in four out of the five years prior to its acquisition by Microsoft in 2011.

              Published 25 Feb 2013

              Reference 5949

              Length 10 page(s)

              Topic Strategy

              Region North America

              Industry Information Technology and Services,  E-Commerce

              View case

              Skype in the Voice-over-IP Industry: A Commercially Viable Blue Ocean?

              By  W. Chan Kim,  Renée Mauborgne,  Katrina Ling,  Jee Eun Lee
              Add to cart
              • Reference 5949

              • Published 25 Feb 2013

              • Length 10 page(s)

              • Topic Strategy

              • Region North America

              • Industry Information Technology and Services,  E-Commerce

              This case focuses on Skype in the voice-over-IP (VoIP) industry. Its offering created such exceptional utility for users around the world that Skype has become a verb – to “skype” someone means to call someone using the Skype application. Yet despite explosive growth in demand, the company was not profitable in four out of the five years prior to its acquisition by Microsoft in 2011.
                View case

                Zappos.com (A): Bring the Shoe Store to Your Home

                By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                Add to cart popular
                This is the first part of two-case series of Zappos's blue ocean strategic move as an innovative online shoe retailer. Part A focuses on how Zappos reconstructed the existing boundaries of the online footwear retail industry. It describes Zappos's distinctive value proposition that is neither an offline nor online shoe store in the conventional sense.

                  Published 25 Feb 2013

                  Reference 5932

                  Length 9 page(s)

                  Topic Strategy

                  Region North America

                  Industry Information Technology and Services

                  View case

                  Zappos.com (A): Bring the Shoe Store to Your Home

                  By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                  Add to cart popular
                  • Reference 5932

                  • Published 25 Feb 2013

                  • Length 9 page(s)

                  • Topic Strategy

                  • Region North America

                  • Industry Information Technology and Services

                  This is the first part of two-case series of Zappos's blue ocean strategic move as an innovative online shoe retailer. Part A focuses on how Zappos reconstructed the existing boundaries of the online footwear retail industry. It describes Zappos's distinctive value proposition that is neither an offline nor online shoe store in the conventional sense.
                    View case

                    Zappos.com (B): Strategy Powered by Culture and People

                    By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                    Add to cart popular
                    The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation.

                      Published 25 Feb 2013

                      Reference 5932

                      Length 7 page(s)

                      Topic Strategy

                      Region North America

                      Industry Information Technology and Services

                      View case

                      Zappos.com (B): Strategy Powered by Culture and People

                      By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                      Add to cart popular
                      • Reference 5932

                      • Published 25 Feb 2013

                      • Length 7 page(s)

                      • Topic Strategy

                      • Region North America

                      • Industry Information Technology and Services

                      The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation.
                        View case

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