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6 case(s) found.
New Zealand-based One Ring is an early entrant in the digital “after death” or “immortality technology” market. Using animation tools and AI technology, One Ring captures the digital footprint of deceased individuals (from social media posts, emails, videos) and uses the data to create chatbots that mimick their communication patterns.
Reference 6504
Published 20 Mar 2023
Length 8 page(s)
Region Global
New Zealand-based One Ring is an early entrant in the digital “after death” or “immortality technology” market. Using animation tools and AI technology, One Ring captures the digital footprint of deceased individuals (from social media posts, emails, videos) and uses the data to create chatbots that mimick their communication patterns.
New Zealand-based One Ring is an early entrant in the digital “after death” or “immortality technology” market. Using animation tools and AI technology, One Ring captures the digital footprint of deceased individuals (from social media posts, emails, videos) and uses the data to create chatbots that mimick their communication patterns.
Reference 6504
Published 20 Mar 2023
Length 8 page(s)
Region Global
New Zealand-based One Ring is an early entrant in the digital “after death” or “immortality technology” market. Using animation tools and AI technology, One Ring captures the digital footprint of deceased individuals (from social media posts, emails, videos) and uses the data to create chatbots that mimick their communication patterns.
ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.
Reference 6489
Published 31 May 2019
Length 16 page(s)
Topic Entrepreneurship
Region Global
Industry Computer Networking, Consumer Services, Information Technology and Services
ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.
Thirty years after being founded by CEO Marco Stefanini, Stefanini is one of the largest providers of ICT services in Latin America. Unlike most Brazilian (and Latin American) companies, Stefanini has focused on international markets for many years.
Reference 6328
Published 30 Oct 2017
Length 23 page(s)
Topic Strategy
Region Global
Industry Information Technology and Services, Outsourcing/Offshoring
Thirty years after being founded by CEO Marco Stefanini, Stefanini is one of the largest providers of ICT services in Latin America. Unlike most Brazilian (and Latin American) companies, Stefanini has focused on international markets for many years.
The case focuses on the response to the digital transformation of marketing by Publicis Groupe, a major advertising holding company. It traces over the course of a decade the rise of digital on the corporate agenda, the establishment of a specific unit, VivaKi, and its ongoing adaptation to organizational issues as well as shifting external conditions.
Reference 6242
Published 26 Aug 2016
Length 11 page(s)
Topic Strategy
Region Global
Industry Information Technology and Services
The case focuses on the response to the digital transformation of marketing by Publicis Groupe, a major advertising holding company. It traces over the course of a decade the rise of digital on the corporate agenda, the establishment of a specific unit, VivaKi, and its ongoing adaptation to organizational issues as well as shifting external conditions.
The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
Reference 6117
Published 24 Apr 2015
Length 10 page(s)
Topic Marketing
Region Global
Industry Telecommunications, Wireless, Information Technology and Services
The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.