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11 cases found.

ByteDance Beyond China: Leveraging Consumer Artificial Intelligence (AI) from Toutiao to Musical.ly and TikTok

By  Jason P. Davis,  Minh Vo,  Anne Yang
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ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.

    Published 31 May 2019

    Reference 6489

    Topic Entrepreneurship

    Region Global

    Industry Computer Networking,  Consumer Services,  Information Technology and Services

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    ByteDance Beyond China: Leveraging Consumer Artificial Intelligence (AI) from Toutiao to Musical.ly and TikTok

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    ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.
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      Stefanini and the Digital Revolution: Transforming and Being Transformed

      By  L. Felipe Monteiro,  Gabriel Rozman,  Anne-Marie Carrick
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      Thirty years after being founded by CEO Marco Stefanini, Stefanini is one of the largest providers of ICT services in Latin America. Unlike most Brazilian (and Latin American) companies, Stefanini has focused on international markets for many years.

        Published 30 Oct 2017

        Reference 6328

        Topic Strategy

        Region Global

        Industry Information Technology and Services,  Outsourcing/Offshoring

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        Stefanini and the Digital Revolution: Transforming and Being Transformed

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        Thirty years after being founded by CEO Marco Stefanini, Stefanini is one of the largest providers of ICT services in Latin America. Unlike most Brazilian (and Latin American) companies, Stefanini has focused on international markets for many years.
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          Evolution of VivaKi at Publicis: Navigating the Digital Transformation of Marketing

          By  James Costantini
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          The case focuses on the response to the digital transformation of marketing by Publicis Groupe, a major advertising holding company. It traces over the course of a decade the rise of digital on the corporate agenda, the establishment of a specific unit, VivaKi, and its ongoing adaptation to organizational issues as well as shifting external conditions.

            Published 26 Aug 2016

            Reference 6242

            Topic Strategy

            Region Global

            Industry Information Technology and Services

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            Evolution of VivaKi at Publicis: Navigating the Digital Transformation of Marketing

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            The case focuses on the response to the digital transformation of marketing by Publicis Groupe, a major advertising holding company. It traces over the course of a decade the rise of digital on the corporate agenda, the establishment of a specific unit, VivaKi, and its ongoing adaptation to organizational issues as well as shifting external conditions.
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              The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

              By  David Dubois,  Mastak Pal Kaur
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              The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

                Published 24 Apr 2015

                Reference 6117

                Topic Marketing

                Region Global

                Industry Telecommunications,  Wireless,  Information Technology and Services

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                The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

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                The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
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                  AUtube: Video-Based Knowledge Transfer within Alstom

                  By  Katrina Maxwell,  Albert A. Angehrn
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                  This case documents the conception, development and launch of an interactive enterprise video platform, AUtube, to support continuous learning and knowledge transfer within Alstom. This innovative journey is placed in the context of the collaboration opportunities, barriers and levers already present in the culture of this global industrial company.

                    Published 28 Jun 2011

                    Reference 5800

                    Topic Operations

                    Region Global

                    Industry Electrical/Electronic Manufacturing,  Information Technology and Services,  Transportation/Trucking/Railroad

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                    AUtube: Video-Based Knowledge Transfer within Alstom

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                    This case documents the conception, development and launch of an interactive enterprise video platform, AUtube, to support continuous learning and knowledge transfer within Alstom. This innovative journey is placed in the context of the collaboration opportunities, barriers and levers already present in the culture of this global industrial company.
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                      Kiva vs. MyC4: Business Model Innovation in Social Lending

                      By  Anne-Marie Carrick,  Filipe Santos
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                      The case describes the launch, growth and current challenges of two innovative ventures in the nascent social lending market. It shows how these organisations are using the concept of online micro lending to eradicate poverty.

                        Published 30 Jun 2009

                        Reference 5595

                        Topic Entrepreneurship

                        Region Global

                        Industry Information Technology and Services

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                        Kiva vs. MyC4: Business Model Innovation in Social Lending

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                        The case describes the launch, growth and current challenges of two innovative ventures in the nascent social lending market. It shows how these organisations are using the concept of online micro lending to eradicate poverty.
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                          Google's Plans to Enter the WiFi Market

                          By  Gabriel Szulanski,  Jenifer Raver
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                          This case focuses on the topic of strategic triggering; specifically, how best a commercial provider of WiFi such as T-Mobile might react to Google's entry into the WiFi market. The case write-up includes information about Google and Google Secure Access, the WiFi market and Google's plans to enter the market as well as others' reaction to the move.

                            Published 29 Nov 2007

                            Reference 5493

                            Topic Strategy

                            Region Global

                            Industry Information Technology and Services,  Internet

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                            Google's Plans to Enter the WiFi Market

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                            This case focuses on the topic of strategic triggering; specifically, how best a commercial provider of WiFi such as T-Mobile might react to Google's entry into the WiFi market. The case write-up includes information about Google and Google Secure Access, the WiFi market and Google's plans to enter the market as well as others' reaction to the move.
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                              Hewlett Packard: Performance Measurement in the Supply Chain

                              By  Regine Slagmulder,  Luk Van Wassenhove
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                              In a maturing market, HP’s attention moved from Return on Sales to Return on Net Assets. Mismatches between demand and supply, aggrevated by a long supply chain, were a burden on profit. HP realized that conventional logistics costs (warehousing, inventories, transport) were only the tip of the iceberg.

                                Published 16 Jun 2004

                                Reference 5192

                                Topic Operations

                                Region Global

                                Industry Information Technology and Services

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                                Hewlett Packard: Performance Measurement in the Supply Chain

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                                In a maturing market, HP’s attention moved from Return on Sales to Return on Net Assets. Mismatches between demand and supply, aggrevated by a long supply chain, were a burden on profit. HP realized that conventional logistics costs (warehousing, inventories, transport) were only the tip of the iceberg.
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                                  Hewlett Packard: Performance Measurement in the Supply Chain (Condensed Version)

                                  By  Regine Slagmulder,  Luk Van Wassenhove
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                                    Published 07 Jan 2005

                                    Reference 5192

                                    Topic Operations

                                    Region Global

                                    Industry Information Technology and Services

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                                    Hewlett Packard: Performance Measurement in the Supply Chain (Condensed Version)

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                                      Reuters' Internet Strategy (A)

                                      By  Subramanian Rangan,  Brian Coleman
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                                      Case A, set in late 1999, describes the financial market’s anxiety about the Internet eroding Reuters’ business. It describes the firm’s history and competitive landscape.

                                        Published 09 Jan 2000

                                        Reference 4905

                                        Topic Strategy

                                        Region Global

                                        Industry Financial Services,  Information Technology and Services

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                                        Reuters' Internet Strategy (A)

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                                        Case A, set in late 1999, describes the financial market’s anxiety about the Internet eroding Reuters’ business. It describes the firm’s history and competitive landscape.
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                                          Reuters' Internet Strategy (B)

                                          By  Subramanian Rangan,  Brian Coleman
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                                          Case B, set in early 2000, describes Reuters’ Internet strategy, which includes a decision to expand from B2B to B2C.

                                            Published 01 Sep 2000

                                            Reference 4905

                                            Topic Strategy

                                            Region Global

                                            Industry Financial Services,  Information Technology and Services

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                                            Reuters' Internet Strategy (B)

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                                            Case B, set in early 2000, describes Reuters’ Internet strategy, which includes a decision to expand from B2B to B2C.
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