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5 case(s) found.

Lenovo: The Next Level in Leadership

By  Stewart Black,  Allen J. Morrison
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Lenovo origins date back to 1984 in China. Over time it became the number one PC company in the world. It now seeks to transform and become not just a PC maker but a solution provider to enterprises undergoing digital transformation. The chief HR officer must decide how she will ensure that Lenovo has enough competent leaders to ensure its successful transformation.

    Published 25 Feb 2020

    Reference 6571

    Length 16 page(s)

    Topic Leadership & Organisations

    Region Asia

    Industry Information Technology and Services

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    Lenovo: The Next Level in Leadership

    By  Stewart Black,  Allen J. Morrison
    Add to cart popular
    Lenovo origins date back to 1984 in China. Over time it became the number one PC company in the world. It now seeks to transform and become not just a PC maker but a solution provider to enterprises undergoing digital transformation. The chief HR officer must decide how she will ensure that Lenovo has enough competent leaders to ensure its successful transformation.
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      TikTok's AI Strategy: ByteDance's Global Ambitions

      By  Jason P. Davis,  Minh Vo,  Anne Yang
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      ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.

        Published 31 May 2019

        Reference 6489

        Length 16 page(s)

        Topic Entrepreneurship

        Region Global

        Industry Computer Networking,  Consumer Services,  Information Technology and Services

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        TikTok's AI Strategy: ByteDance's Global Ambitions

        By  Jason P. Davis,  Minh Vo,  Anne Yang
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        ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.
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          Google and Project Maven (A): Big Tech, Government and the AI Arms Race

          By  Gianpiero Petriglieri,  Jaimie Stettin
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          In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

            Published 28 May 2018

            Reference 6408

            Length 17 page(s)

            Topic Responsibility

            Region North America

            Industry Industrial Automation,  Information Technology and Services,  Military

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            Google and Project Maven (A): Big Tech, Government and the AI Arms Race

            By  Gianpiero Petriglieri,  Jaimie Stettin
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            In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
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              Google and Project Maven (B): An Eventful Week in June

              By  Gianpiero Petriglieri
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              In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

                Published 30 Jul 2018

                Reference 6408

                Length 4 page(s)

                Topic Responsibility

                Region North America

                Industry Industrial Automation,  Information Technology and Services,  Military

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                Google and Project Maven (B): An Eventful Week in June

                By  Gianpiero Petriglieri
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                In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
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                  The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                  By  David Dubois,  Mastak Pal Kaur
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                  The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

                    Published 24 Apr 2015

                    Reference 6117

                    Length 10 page(s)

                    Topic Marketing

                    Region Global

                    Industry Telecommunications,  Wireless,  Information Technology and Services

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                    The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                    By  David Dubois,  Mastak Pal Kaur
                    Add to cart popular extra
                    The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
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