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4 case(s) found.

Google and Project Maven (A): Big Tech, Government and the AI Arms Race

By  Gianpiero Petriglieri,  Jaimie Stettin
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In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

    Published 28 May 2018

    Reference 6408

    Length 17 page(s)

    Topic Responsibility

    Region North America

    Industry Industrial Automation,  Information Technology and Services,  Military

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    Google and Project Maven (A): Big Tech, Government and the AI Arms Race

    By  Gianpiero Petriglieri,  Jaimie Stettin
    Add to cart popular award
    In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
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      Google and Project Maven (B): An Eventful Week in June

      By  Gianpiero Petriglieri
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      In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

        Published 30 Jul 2018

        Reference 6408

        Length 4 page(s)

        Topic Responsibility

        Region North America

        Industry Industrial Automation,  Information Technology and Services,  Military

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        Google and Project Maven (B): An Eventful Week in June

        By  Gianpiero Petriglieri
        Add to cart popular award
        In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
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          Zappos.com (A): Bring the Shoe Store to Your Home

          By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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          This is the first part of two-case series of Zappos's blue ocean strategic move as an innovative online shoe retailer. Part A focuses on how Zappos reconstructed the existing boundaries of the online footwear retail industry. It describes Zappos's distinctive value proposition that is neither an offline nor online shoe store in the conventional sense.

            Published 25 Feb 2013

            Reference 5932

            Length 9 page(s)

            Topic Strategy

            Region North America

            Industry Information Technology and Services

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            Zappos.com (A): Bring the Shoe Store to Your Home

            By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
            Add to cart popular
            This is the first part of two-case series of Zappos's blue ocean strategic move as an innovative online shoe retailer. Part A focuses on how Zappos reconstructed the existing boundaries of the online footwear retail industry. It describes Zappos's distinctive value proposition that is neither an offline nor online shoe store in the conventional sense.
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              Zappos.com (B): Strategy Powered by Culture and People

              By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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              The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation.

                Published 25 Feb 2013

                Reference 5932

                Length 7 page(s)

                Topic Strategy

                Region North America

                Industry Information Technology and Services

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                Zappos.com (B): Strategy Powered by Culture and People

                By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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                The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation.
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