Skip to main content

Shopping cart

Your cart is empty
  • INSEAD.edu
  • INSEAD Knowledge

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout
Login with INSEAD email
Login with Facebook
Login with LinkedIn
Login with
Forgot your password?
Don’t have an account?
Sign up here
Home Publishing

Main navigation

  • Home
  • Cases
  • News
  • Contact
  • FAQs

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout

Primary menu

  • INSEAD.edu
  • INSEAD Knowledge
  • Topics
  • Economics & Finance
  • Entrepreneurship
  • Family Business
  • Leadership & Organisations
  • Marketing
  • Operations
  • Responsibility
  • Strategy
    More...
    Filter
    • With Teaching Note x
    • Award winning
    • Popular x
    • With Extra

    Topics

    Published

    Length (Pages)

    Filter
    • Your selection
    • Clear all
    • Information Technology and Services x
    • Popular x
    • Global x
    • With Teaching Note x
    Sort by
    View
    2 case(s) found.

    TikTok's AI Strategy: ByteDance's Global Ambitions

    By  Jason P. Davis,  Minh Vo,  Anne Yang
    Add to cart popular award
    ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.

      Published 31 May 2019

      Reference 6489

      Length 16 page(s)

      Topic Entrepreneurship

      Region Global

      Industry Computer Networking,  Consumer Services,  Information Technology and Services

      View case

      TikTok's AI Strategy: ByteDance's Global Ambitions

      By  Jason P. Davis,  Minh Vo,  Anne Yang
      Add to cart popular award
      • Reference 6489

      • Published 31 May 2019

      • Length 16 page(s)

      • Topic Entrepreneurship

      • Region Global

      • Industry Computer Networking,  Consumer Services,  Information Technology and Services

      ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.
        View case

        The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

        By  David Dubois,  Mastak Pal Kaur
        Add to cart popular extra
        The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

          Published 24 Apr 2015

          Reference 6117

          Length 10 page(s)

          Topic Marketing

          Region Global

          Industry Telecommunications,  Wireless,  Information Technology and Services

          View case

          The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

          By  David Dubois,  Mastak Pal Kaur
          Add to cart popular extra
          • Reference 6117

          • Published 24 Apr 2015

          • Length 10 page(s)

          • Topic Marketing

          • Region Global

          • Industry Telecommunications,  Wireless,  Information Technology and Services

          The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
            View case

            Recently Viewed

            Board Process Simulation (A)

            By  Stanislav Shekshnia

              Add to cart

              Birkenstock: Exit the Family. Enter a Professional CEO

              By  Morten Bennedsen,  Mark Stabile,  Brian Henry

                Add to cart new

                Rasurel: Reviving an Ageing Brand

                By  Amitava Chattopadhyay,  Séverine de Wulf

                  Add to cart

                  Footer

                  • FACUTY & RESEARCH
                  • Faculty
                  • Research
                  • Centres of Excellence
                  • INSEAD Knowledge
                  • Research & Learning Hub
                  • DISTRIBUTORS
                  • Case Centre
                  • CCMP
                  • Harvard Business Publishing
                  • study.net
                  • XanEdu
                  Social
                  Sorbonne University Logo
                  Wharton University Logo Logo
                  Tshinghua University Logo Logo

                  Footer bottom

                  • Accreditations
                  • Environment Policy
                  • Copyright
                  • Privacy Policy
                  • Terms & Conditions