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    14 cases found.

    TikTok's AI Strategy: ByteDance's Global Ambitions

    By  Jason P. Davis,  Minh Vo,  Anne Yang
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    ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.

      Published 31 May 2019

      Reference 6489

      Topic Entrepreneurship

      Region Global

      Industry Computer Networking,  Consumer Services,  Information Technology and Services

      View case

      TikTok's AI Strategy: ByteDance's Global Ambitions

      Add to cart award
      • By  Jason P. Davis,  Minh Vo,  Anne Yang
      • Reference 6489

      • Published 31 May 2019

      • Topic Entrepreneurship

      • Region Global

      • Industry Computer Networking,  Consumer Services,  Information Technology and Services

      ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.
        View case

        GO-JEK (A): Launching a Mobile Ride-Sharing and Food Delivery Digital Platform in Indonesia

        By  Jason P. Davis,  Anne Yang
        Add to cart extra
        Go-Jek, a ride-sharing, food-delivery and logistics company, was the first ‘unicorn’ startup (private company valued over $1 billion) to be founded in Indonesia. Case (A) focuses on the launch of Go-Jek as a mobile ride-sharing and food delivery platform, the network effects, and the digital disruption of existing taxi drivers.

          Published 23 Apr 2018

          Reference 6387

          Topic Entrepreneurship

          Region Asia

          Industry Wireless,  Information Technology and Services

          View case

          GO-JEK (A): Launching a Mobile Ride-Sharing and Food Delivery Digital Platform in Indonesia

          Add to cart extra
          • By  Jason P. Davis,  Anne Yang
          • Reference 6387

          • Published 23 Apr 2018

          • Topic Entrepreneurship

          • Region Asia

          • Industry Wireless,  Information Technology and Services

          Go-Jek, a ride-sharing, food-delivery and logistics company, was the first ‘unicorn’ startup (private company valued over $1 billion) to be founded in Indonesia. Case (A) focuses on the launch of Go-Jek as a mobile ride-sharing and food delivery platform, the network effects, and the digital disruption of existing taxi drivers.
            View case

            GO-JEK (B): Platform Competition with Digital Entrants and Non-Digital Incumbents

            By  Jason P. Davis,  Anne Yang
            Add to cart
            Go-Jek, a ride-sharing, food-delivery and logistics company, was the first ‘unicorn’ startup (private company valued over $1 billion) to be founded in Indonesia. Case (A) focuses on the launch of Go-Jek as a mobile ride-sharing and food delivery platform, the network effects, and the digital disruption of existing taxi drivers.

              Published 23 Apr 2018

              Reference 6387

              Topic Entrepreneurship

              Region Asia

              Industry Wireless,  Information Technology and Services

              View case

              GO-JEK (B): Platform Competition with Digital Entrants and Non-Digital Incumbents

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              • By  Jason P. Davis,  Anne Yang
              • Reference 6387

              • Published 23 Apr 2018

              • Topic Entrepreneurship

              • Region Asia

              • Industry Wireless,  Information Technology and Services

              Go-Jek, a ride-sharing, food-delivery and logistics company, was the first ‘unicorn’ startup (private company valued over $1 billion) to be founded in Indonesia. Case (A) focuses on the launch of Go-Jek as a mobile ride-sharing and food delivery platform, the network effects, and the digital disruption of existing taxi drivers.
                View case

                GO-JEK (C): Product Experimentation, International Expansion and Super App Status in Southeast Asia

                By  Jason P. Davis,  Anne Yang
                Add to cart
                Go-Jek, a ride-sharing, food-delivery and logistics company, was the first ‘unicorn’ startup (private company valued over $1 billion) to be founded in Indonesia. Case (A) focuses on the launch of Go-Jek as a mobile ride-sharing and food delivery platform, the network effects, and the digital disruption of existing taxi drivers.

                  Published 23 Apr 2018

                  Reference 6387

                  Topic Entrepreneurship

                  Region Asia

                  Industry Wireless,  Information Technology and Services

                  View case

                  GO-JEK (C): Product Experimentation, International Expansion and Super App Status in Southeast Asia

                  Add to cart
                  • By  Jason P. Davis,  Anne Yang
                  • Reference 6387

                  • Published 23 Apr 2018

                  • Topic Entrepreneurship

                  • Region Asia

                  • Industry Wireless,  Information Technology and Services

                  Go-Jek, a ride-sharing, food-delivery and logistics company, was the first ‘unicorn’ startup (private company valued over $1 billion) to be founded in Indonesia. Case (A) focuses on the launch of Go-Jek as a mobile ride-sharing and food delivery platform, the network effects, and the digital disruption of existing taxi drivers.
                    View case

                    TomTom: A Case Study of How TomTom Derived “Place Surplus” in Amsterdam

                    By  Sami Mahroum,  Elizabeth Scott
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                    This case explores TomTom’s striking success as it evolved into a market leader in navigation systems headquartered in Amsterdam. It addresses the locational factors that have either contributed to or detracted from its success, and discusses how these have affected the company’s ability to innovate and adapt over time.

                      Published 24 Mar 2014

                      Reference 6046

                      Topic Entrepreneurship

                      Region Europe

                      Industry Information Technology and Services,  Internet

                      View case

                      TomTom: A Case Study of How TomTom Derived “Place Surplus” in Amsterdam

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                      • By  Sami Mahroum,  Elizabeth Scott
                      • Reference 6046

                      • Published 24 Mar 2014

                      • Topic Entrepreneurship

                      • Region Europe

                      • Industry Information Technology and Services,  Internet

                      This case explores TomTom’s striking success as it evolved into a market leader in navigation systems headquartered in Amsterdam. It addresses the locational factors that have either contributed to or detracted from its success, and discusses how these have affected the company’s ability to innovate and adapt over time.
                        View case

                        Kiva vs. MyC4: Business Model Innovation in Social Lending

                        By  Anne-Marie Carrick,  Filipe Santos
                        Add to cart popular
                        The case describes the launch, growth and current challenges of two innovative ventures in the nascent social lending market. It shows how these organisations are using the concept of online micro lending to eradicate poverty.

                          Published 30 Jun 2009

                          Reference 5595

                          Topic Entrepreneurship

                          Region Global

                          Industry Information Technology and Services

                          View case

                          Kiva vs. MyC4: Business Model Innovation in Social Lending

                          Add to cart popular
                          • By  Anne-Marie Carrick,  Filipe Santos
                          • Reference 5595

                          • Published 30 Jun 2009

                          • Topic Entrepreneurship

                          • Region Global

                          • Industry Information Technology and Services

                          The case describes the launch, growth and current challenges of two innovative ventures in the nascent social lending market. It shows how these organisations are using the concept of online micro lending to eradicate poverty.
                            View case

                            Pertinence - A Software Start-Up at a Crossroad

                            By  Filipe Santos
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                            This case traces the development of a French enterprise software venture and the transition from its founder to a professional CEO brought in by the venture capitalists. The company was about to miss its sales targets in 2003 by 70% and was running short of money.

                              Published 01 Mar 2006

                              Reference 5355

                              Topic Entrepreneurship

                              Region Europe

                              Industry Information Technology and Services

                              View case

                              Pertinence - A Software Start-Up at a Crossroad

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                              • By  Filipe Santos
                              • Reference 5355

                              • Published 01 Mar 2006

                              • Topic Entrepreneurship

                              • Region Europe

                              • Industry Information Technology and Services

                              This case traces the development of a French enterprise software venture and the transition from its founder to a professional CEO brought in by the venture capitalists. The company was about to miss its sales targets in 2003 by 70% and was running short of money.
                                View case

                                Etheryl S.A.S (A): Growth Paths for a Lifestyle Venture

                                By  Filipe Santos,  Yann Lechelle
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                                This case describes the growth challenges faced by a Paris-based entrepreneur who created a software venture in the Student Relationship Management Space after his INSEAD MBA. Despite a very compelling service and a scalable business model, the venture's potential has been constrained by the lifestyle orientation of the entrepreneur.

                                  Published 03 Jan 2006

                                  Reference 5350

                                  Topic Entrepreneurship

                                  Region Europe

                                  Industry Information Technology and Services

                                  View case

                                  Etheryl S.A.S (A): Growth Paths for a Lifestyle Venture

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                                  • By  Filipe Santos,  Yann Lechelle
                                  • Reference 5350

                                  • Published 03 Jan 2006

                                  • Topic Entrepreneurship

                                  • Region Europe

                                  • Industry Information Technology and Services

                                  This case describes the growth challenges faced by a Paris-based entrepreneur who created a software venture in the Student Relationship Management Space after his INSEAD MBA. Despite a very compelling service and a scalable business model, the venture's potential has been constrained by the lifestyle orientation of the entrepreneur.
                                    View case

                                    Etheryl (B): From Etheryl to Appsfire

                                    By  Rupert Merson,  Anne-Marie Carrick,  Yann Lechelle
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                                    Case B takes up entrepreneur Yann Lechelle's story in 2006. Etheryl is a success and Yann is maintaining the all-important work/life balance. When two recent graduates from INSEAD offer to buy the company, the case follows the painful selling process and shows how his role changes.

                                      Published 24 Feb 2014

                                      Reference 5350

                                      Topic Entrepreneurship

                                      Region Europe

                                      Industry Information Technology and Services

                                      View case

                                      Etheryl (B): From Etheryl to Appsfire

                                      Add to cart
                                      • By  Rupert Merson,  Anne-Marie Carrick,  Yann Lechelle
                                      • Reference 5350

                                      • Published 24 Feb 2014

                                      • Topic Entrepreneurship

                                      • Region Europe

                                      • Industry Information Technology and Services

                                      Case B takes up entrepreneur Yann Lechelle's story in 2006. Etheryl is a success and Yann is maintaining the all-important work/life balance. When two recent graduates from INSEAD offer to buy the company, the case follows the painful selling process and shows how his role changes.
                                        View case

                                        The 3M Company (A): Building the Entrepreneurial Corporation (1902-1950)

                                        By  Mary Ackenhusen,  Neil Churchill,  Daniel Muzyka
                                        Add to cart
                                        The first of the three cases in the 3M Company Series describes the building of the Company from 1914 through to the 1950s. The second, B, case deals with the growth years with particular emphasis on the development of the organisation and strategy needed to keep the company entrepreneurial as it grew in size and in technologies.

                                          Published 30 Nov 2001

                                          Reference 4722

                                          Topic Entrepreneurship

                                          Region North America

                                          Industry Information Technology and Services

                                          View case

                                          The 3M Company (A): Building the Entrepreneurial Corporation (1902-1950)

                                          Add to cart
                                          • By  Mary Ackenhusen,  Neil Churchill,  Daniel Muzyka
                                          • Reference 4722

                                          • Published 30 Nov 2001

                                          • Topic Entrepreneurship

                                          • Region North America

                                          • Industry Information Technology and Services

                                          The first of the three cases in the 3M Company Series describes the building of the Company from 1914 through to the 1950s. The second, B, case deals with the growth years with particular emphasis on the development of the organisation and strategy needed to keep the company entrepreneurial as it grew in size and in technologies.
                                            View case

                                            The 3M Company (B): Defining Strategy (1950-1990)

                                            By  Mary Ackenhusen,  Neil Churchill,  Daniel Muzyka
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                                              Published 30 Nov 2001

                                              Reference 4722

                                              Topic Entrepreneurship

                                              Region North America

                                              Industry Information Technology and Services

                                              View case

                                              The 3M Company (B): Defining Strategy (1950-1990)

                                              Add to cart
                                              • By  Mary Ackenhusen,  Neil Churchill,  Daniel Muzyka
                                              • Reference 4722

                                              • Published 30 Nov 2001

                                              • Topic Entrepreneurship

                                              • Region North America

                                              • Industry Information Technology and Services

                                                View case

                                                The 3M Company (C): Dynamic Balance for the 90s

                                                By  Mary Ackenhusen,  Neil Churchill,  Daniel Muzyka
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                                                  Published 30 Nov 2001

                                                  Reference 4722

                                                  Topic Entrepreneurship

                                                  Region North America

                                                  Industry Information Technology and Services

                                                  View case

                                                  The 3M Company (C): Dynamic Balance for the 90s

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                                                  • By  Mary Ackenhusen,  Neil Churchill,  Daniel Muzyka
                                                  • Reference 4722

                                                  • Published 30 Nov 2001

                                                  • Topic Entrepreneurship

                                                  • Region North America

                                                  • Industry Information Technology and Services

                                                    View case
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