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    7 cases found.

    Lenovo: The Next Level in Leadership

    By  Stewart Black,  Allen J. Morrison
    Add to cart
    Lenovo origins date back to 1984 in China. Over time it became the number one PC company in the world. It now seeks to transform and become not just a PC maker but a solution provider to enterprises undergoing digital transformation. The chief HR officer must decide how she will ensure that Lenovo has enough competent leaders to ensure its successful transformation.

      Published 25 Feb 2020

      Reference 6571

      Topic Leadership & Organisations

      Region Asia

      Industry Information Technology and Services

      View case

      Lenovo: The Next Level in Leadership

      Add to cart
      • By  Stewart Black,  Allen J. Morrison
      • Reference 6571

      • Published 25 Feb 2020

      • Topic Leadership & Organisations

      • Region Asia

      • Industry Information Technology and Services

      Lenovo origins date back to 1984 in China. Over time it became the number one PC company in the world. It now seeks to transform and become not just a PC maker but a solution provider to enterprises undergoing digital transformation. The chief HR officer must decide how she will ensure that Lenovo has enough competent leaders to ensure its successful transformation.
        View case

        nam.R: Addressing Sustainability by Leveraging (Open) Data

        By  James Costantini,  Dawn Jarisch
        Add to cart extra
        nam.R, a data-driven start-up based in Paris, embarked on an ambitious plan to contribute to address global warming using open data. From its launch in 2017, using open-data sources augmented by sophisticated data analytics, nam.R has constructed a “digital twin” of every single building in France by early 2020.

          Published 11 Feb 2021

          Reference 6555

          Topic Strategy

          Region Europe

          Industry Information Technology and Services

          View case

          nam.R: Addressing Sustainability by Leveraging (Open) Data

          Add to cart extra
          • By  James Costantini,  Dawn Jarisch
          • Reference 6555

          • Published 11 Feb 2021

          • Topic Strategy

          • Region Europe

          • Industry Information Technology and Services

          nam.R, a data-driven start-up based in Paris, embarked on an ambitious plan to contribute to address global warming using open data. From its launch in 2017, using open-data sources augmented by sophisticated data analytics, nam.R has constructed a “digital twin” of every single building in France by early 2020.
            View case

            TikTok's AI Strategy: ByteDance's Global Ambitions

            By  Jason P. Davis,  Minh Vo,  Anne Yang
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            ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.

              Published 31 May 2019

              Reference 6489

              Topic Entrepreneurship

              Region Global

              Industry Computer Networking,  Consumer Services,  Information Technology and Services

              View case

              TikTok's AI Strategy: ByteDance's Global Ambitions

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              • By  Jason P. Davis,  Minh Vo,  Anne Yang
              • Reference 6489

              • Published 31 May 2019

              • Topic Entrepreneurship

              • Region Global

              • Industry Computer Networking,  Consumer Services,  Information Technology and Services

              ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.
                View case

                Google and Project Maven (A): Big Tech, Government and the AI Arms Race

                By  Gianpiero Petriglieri,  Jaimie Stettin
                Add to cart popular award
                In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

                  Published 28 May 2018

                  Reference 6408

                  Topic Responsibility

                  Region North America

                  Industry Industrial Automation,  Information Technology and Services,  Military

                  View case

                  Google and Project Maven (A): Big Tech, Government and the AI Arms Race

                  Add to cart popular award
                  • By  Gianpiero Petriglieri,  Jaimie Stettin
                  • Reference 6408

                  • Published 28 May 2018

                  • Topic Responsibility

                  • Region North America

                  • Industry Industrial Automation,  Information Technology and Services,  Military

                  In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
                    View case

                    Google and Project Maven (B): An Eventful Week in June

                    By  Gianpiero Petriglieri
                    Add to cart award
                    In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

                      Published 30 Jul 2018

                      Reference 6408

                      Topic Responsibility

                      Region North America

                      Industry Industrial Automation,  Information Technology and Services,  Military

                      View case

                      Google and Project Maven (B): An Eventful Week in June

                      Add to cart award
                      • By  Gianpiero Petriglieri
                      • Reference 6408

                      • Published 30 Jul 2018

                      • Topic Responsibility

                      • Region North America

                      • Industry Industrial Automation,  Information Technology and Services,  Military

                      In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
                        View case

                        Stefanini and the Digital Revolution: Transforming and Being Transformed

                        By  L. Felipe Monteiro,  Gabriel Rozman,  Anne-Marie Carrick
                        Add to cart extra
                        Thirty years after being founded by CEO Marco Stefanini, Stefanini is one of the largest providers of ICT services in Latin America. Unlike most Brazilian (and Latin American) companies, Stefanini has focused on international markets for many years.

                          Published 30 Oct 2017

                          Reference 6328

                          Topic Strategy

                          Region Global

                          Industry Information Technology and Services,  Outsourcing/Offshoring

                          View case

                          Stefanini and the Digital Revolution: Transforming and Being Transformed

                          Add to cart extra
                          • By  L. Felipe Monteiro,  Gabriel Rozman,  Anne-Marie Carrick
                          • Reference 6328

                          • Published 30 Oct 2017

                          • Topic Strategy

                          • Region Global

                          • Industry Information Technology and Services,  Outsourcing/Offshoring

                          Thirty years after being founded by CEO Marco Stefanini, Stefanini is one of the largest providers of ICT services in Latin America. Unlike most Brazilian (and Latin American) companies, Stefanini has focused on international markets for many years.
                            View case

                            The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                            By  David Dubois,  Mastak Pal Kaur
                            Add to cart popular extra
                            The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

                              Published 24 Apr 2015

                              Reference 6117

                              Topic Marketing

                              Region Global

                              Industry Telecommunications,  Wireless,  Information Technology and Services

                              View case

                              The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                              Add to cart popular extra
                              • By  David Dubois,  Mastak Pal Kaur
                              • Reference 6117

                              • Published 24 Apr 2015

                              • Topic Marketing

                              • Region Global

                              • Industry Telecommunications,  Wireless,  Information Technology and Services

                              The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
                                View case

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