11 cases found.
In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
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Reference 6408
Published 28 May 2018
Topic Responsibility
Region North America
Industry Industrial Automation, Information Technology and Services, Military
In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
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Reference 6408
Published 30 Jul 2018
Topic Responsibility
Region North America
Industry Industrial Automation, Information Technology and Services, Military
In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
The case presents describes the tumultuous leadership of Carly Fiorina at HP, from her nomination as CEO, then chair, and early attempts at strategic change (a move to buy PwC Consulting) to a major acquisition (Compaq) and ultimately her removal by a board coup. At the time she was fired (and replaced by Mark Hurd from NCR) the share price was rising and results were coming through.
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Reference 6075
Published 27 May 2016
Topic Strategy
Region North America
Industry Information Technology and Services
The case presents describes the tumultuous leadership of Carly Fiorina at HP, from her nomination as CEO, then chair, and early attempts at strategic change (a move to buy PwC Consulting) to a major acquisition (Compaq) and ultimately her removal by a board coup. At the time she was fired (and replaced by Mark Hurd from NCR) the share price was rising and results were coming through.
This case focuses on Skype in the voice-over-IP (VoIP) industry. Its offering created such exceptional utility for users around the world that Skype has become a verb – to “skype” someone means to call someone using the Skype application. Yet despite explosive growth in demand, the company was not profitable in four out of the five years prior to its acquisition by Microsoft in 2011.
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Reference 5949
Published 25 Feb 2013
Topic Strategy
Region North America
This case focuses on Skype in the voice-over-IP (VoIP) industry. Its offering created such exceptional utility for users around the world that Skype has become a verb – to “skype” someone means to call someone using the Skype application. Yet despite explosive growth in demand, the company was not profitable in four out of the five years prior to its acquisition by Microsoft in 2011.
This is the first part of two-case series of Zappos's blue ocean strategic move as an innovative online shoe retailer. Part A focuses on how Zappos reconstructed the existing boundaries of the online footwear retail industry. It describes Zappos's distinctive value proposition that is neither an offline nor online shoe store in the conventional sense.
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Reference 5932
Published 25 Feb 2013
Topic Strategy
Region North America
Industry Information Technology and Services
This is the first part of two-case series of Zappos's blue ocean strategic move as an innovative online shoe retailer. Part A focuses on how Zappos reconstructed the existing boundaries of the online footwear retail industry. It describes Zappos's distinctive value proposition that is neither an offline nor online shoe store in the conventional sense.
The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation.
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Reference 5932
Published 25 Feb 2013
Topic Strategy
Region North America
Industry Information Technology and Services
The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation.
The case chronicles the development of the online search industry from the mid-nineties till 2005, the rise to dominance of Google and their strategic issues in 2005.
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Reference 5315
Published 09 Jan 2005
Topic Strategy
Region North America
Industry Information Technology and Services
The case chronicles the development of the online search industry from the mid-nineties till 2005, the rise to dominance of Google and their strategic issues in 2005.
The case recounts the transformation of the IT strategy of Unisys from the arrival of the new Chairman and CEO as well as the new CIO in 1997 till 2004. It discusses how the IT governance has evolved and how IT investment decisions from very large ones to smaller ones were taken through these years in order to transform the IT of Unisys.
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Reference 5232
Published 10 Jan 2004
Topic Operations
Region North America
Industry Information Technology and Services
The case recounts the transformation of the IT strategy of Unisys from the arrival of the new Chairman and CEO as well as the new CIO in 1997 till 2004. It discusses how the IT governance has evolved and how IT investment decisions from very large ones to smaller ones were taken through these years in order to transform the IT of Unisys.
The first of the three cases in the 3M Company Series describes the building of the Company from 1914 through to the 1950s. The second, B, case deals with the growth years with particular emphasis on the development of the organisation and strategy needed to keep the company entrepreneurial as it grew in size and in technologies.
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Reference 4722
Published 30 Nov 2001
Topic Entrepreneurship
Region North America
Industry Information Technology and Services
The first of the three cases in the 3M Company Series describes the building of the Company from 1914 through to the 1950s. The second, B, case deals with the growth years with particular emphasis on the development of the organisation and strategy needed to keep the company entrepreneurial as it grew in size and in technologies.
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Reference 4722
Published 30 Nov 2001
Topic Entrepreneurship
Region North America
Industry Information Technology and Services
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Reference 4722
Published 30 Nov 2001
Topic Entrepreneurship
Region North America
Industry Information Technology and Services