16 case(s) found.
In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
Reference 6408
Published 28 May 2018
Length 17 page(s)
Topic Responsibility
Region North America
Industry Industrial Automation, Information Technology and Services, Military
In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
Reference 6408
Published 30 Jul 2018
Length 4 page(s)
Topic Responsibility
Region North America
Industry Industrial Automation, Information Technology and Services, Military
In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
The case presents describes the tumultuous leadership of Carly Fiorina at HP, from her nomination as CEO, then chair, and early attempts at strategic change (a move to buy PwC Consulting) to a major acquisition (Compaq) and ultimately her removal by a board coup. At the time she was fired (and replaced by Mark Hurd from NCR) the share price was rising and results were coming through.
Reference 6075
Published 27 May 2016
Length 22 page(s)
Topic Strategy
Region North America
Industry Information Technology and Services
The case presents describes the tumultuous leadership of Carly Fiorina at HP, from her nomination as CEO, then chair, and early attempts at strategic change (a move to buy PwC Consulting) to a major acquisition (Compaq) and ultimately her removal by a board coup. At the time she was fired (and replaced by Mark Hurd from NCR) the share price was rising and results were coming through.
This case allows a rich and nuanced discussion of the various leadership dimensions of Steve Jobs, CEO of Apple Computers, who was widely regarded as a visionary leader but could be harsh with people working around him. The case raises the strategic question of profit sustainability and organizational resilience. Could Apple thrive as a creative company without Jobs?
Reference 6010
Published 26 Aug 2013
Length 13 page(s)
Topic Strategy
Region North America
Industry Information Technology and Services
This case allows a rich and nuanced discussion of the various leadership dimensions of Steve Jobs, CEO of Apple Computers, who was widely regarded as a visionary leader but could be harsh with people working around him. The case raises the strategic question of profit sustainability and organizational resilience. Could Apple thrive as a creative company without Jobs?
This case focuses on Skype in the voice-over-IP (VoIP) industry. Its offering created such exceptional utility for users around the world that Skype has become a verb – to “skype” someone means to call someone using the Skype application. Yet despite explosive growth in demand, the company was not profitable in four out of the five years prior to its acquisition by Microsoft in 2011.
Reference 5949
Published 25 Feb 2013
Length 10 page(s)
Topic Strategy
Region North America
This case focuses on Skype in the voice-over-IP (VoIP) industry. Its offering created such exceptional utility for users around the world that Skype has become a verb – to “skype” someone means to call someone using the Skype application. Yet despite explosive growth in demand, the company was not profitable in four out of the five years prior to its acquisition by Microsoft in 2011.
This is the first part of two-case series of Zappos's blue ocean strategic move as an innovative online shoe retailer. Part A focuses on how Zappos reconstructed the existing boundaries of the online footwear retail industry. It describes Zappos's distinctive value proposition that is neither an offline nor online shoe store in the conventional sense.
Reference 5932
Published 25 Feb 2013
Length 9 page(s)
Topic Strategy
Region North America
Industry Information Technology and Services
This is the first part of two-case series of Zappos's blue ocean strategic move as an innovative online shoe retailer. Part A focuses on how Zappos reconstructed the existing boundaries of the online footwear retail industry. It describes Zappos's distinctive value proposition that is neither an offline nor online shoe store in the conventional sense.
The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation.
Reference 5932
Published 25 Feb 2013
Length 7 page(s)
Topic Strategy
Region North America
Industry Information Technology and Services
The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation.
The case chronicles the development of the online search industry from the mid-nineties till 2005, the rise to dominance of Google and their strategic issues in 2005.
Reference 5315
Published 09 Jan 2005
Length 44 page(s)
Topic Strategy
Region North America
Industry Information Technology and Services
The case chronicles the development of the online search industry from the mid-nineties till 2005, the rise to dominance of Google and their strategic issues in 2005.
The case recounts the transformation of the IT strategy of Unisys from the arrival of the new Chairman and CEO as well as the new CIO in 1997 till 2004. It discusses how the IT governance has evolved and how IT investment decisions from very large ones to smaller ones were taken through these years in order to transform the IT of Unisys.
Reference 5232
Published 10 Jan 2004
Length 20 page(s)
Topic Operations
Region North America
Industry Information Technology and Services
The case recounts the transformation of the IT strategy of Unisys from the arrival of the new Chairman and CEO as well as the new CIO in 1997 till 2004. It discusses how the IT governance has evolved and how IT investment decisions from very large ones to smaller ones were taken through these years in order to transform the IT of Unisys.
This is the fourth of a four-case series. At first glance, Hewlett Packard (HP) doesn't seem to be a family firm, but when push comes to shove - as it did during the controversial HP-Compaq merger - family matters. The case introduces the strategy that drove the merger, analyses Carly Fiorina's background and leadership style, and discusses the corporate culture of HP.
Reference 5064
Published 02 Jan 2006
Length 15 page(s)
Topic Strategy
Region North America
Industry Computer Software, Information Technology and Services, Computer Hardware
This is the fourth of a four-case series. At first glance, Hewlett Packard (HP) doesn't seem to be a family firm, but when push comes to shove - as it did during the controversial HP-Compaq merger - family matters. The case introduces the strategy that drove the merger, analyses Carly Fiorina's background and leadership style, and discusses the corporate culture of HP.
This is the fourth of a four-case series. At first glance, Hewlett Packard (HP) doesn't seem to be a family firm, but when push comes to shove - as it did during the controversial HP-Compaq merger - family matters. The case introduces the strategy that drove the merger, analyses Carly Fiorina's background and leadership style, and discusses the corporate culture of HP.
Reference 5064
Published 02 Jan 2006
Length 6 page(s)
Topic Strategy
Region North America
Industry Computer Software, Information Technology and Services, Computer Hardware
This is the fourth of a four-case series. At first glance, Hewlett Packard (HP) doesn't seem to be a family firm, but when push comes to shove - as it did during the controversial HP-Compaq merger - family matters. The case introduces the strategy that drove the merger, analyses Carly Fiorina's background and leadership style, and discusses the corporate culture of HP.
This is the fourth of a four-case series. At first glance, Hewlett Packard (HP) doesn't seem to be a family firm, but when push comes to shove - as it did during the controversial HP-Compaq merger - family matters. The case introduces the strategy that drove the merger, analyses Carly Fiorina's background and leadership style, and discusses the corporate culture of HP.
Reference 5064
Published 02 Jan 2006
Length 13 page(s)
Topic Strategy
Region North America
Industry Computer Software, Information Technology and Services, Computer Hardware
This is the fourth of a four-case series. At first glance, Hewlett Packard (HP) doesn't seem to be a family firm, but when push comes to shove - as it did during the controversial HP-Compaq merger - family matters. The case introduces the strategy that drove the merger, analyses Carly Fiorina's background and leadership style, and discusses the corporate culture of HP.
