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    2 case(s) found.

    Market Disruption Strategies: The Transformation of Xiaomi

    By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
    Add to cart popular extra
    After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.

      Published 24 Feb 2021

      Reference 6608

      Length 26 page(s)

      Topic Marketing

      Region Asia

      Industry Information Technology and Services,  Consumer Electronics

      View case

      Market Disruption Strategies: The Transformation of Xiaomi

      By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
      Add to cart popular extra
      • Reference 6608

      • Published 24 Feb 2021

      • Length 26 page(s)

      • Topic Marketing

      • Region Asia

      • Industry Information Technology and Services,  Consumer Electronics

      After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.
        View case

        The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

        By  David Dubois,  Mastak Pal Kaur
        Add to cart popular extra
        The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

          Published 24 Apr 2015

          Reference 6117

          Length 10 page(s)

          Topic Marketing

          Region Global

          Industry Telecommunications,  Wireless,  Information Technology and Services

          View case

          The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

          By  David Dubois,  Mastak Pal Kaur
          Add to cart popular extra
          • Reference 6117

          • Published 24 Apr 2015

          • Length 10 page(s)

          • Topic Marketing

          • Region Global

          • Industry Telecommunications,  Wireless,  Information Technology and Services

          The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
            View case

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