- Your selection
- Clear all
- Airlines/Aviation x
- Marketing x
2 case(s) found.
This case introduces the concept of Revenue Management as a tool to maximize profits and provide competitive advantage to firms in diverse industries. The case and accompanying simulation are set in the airline industry, where revenue management originated.
Reference 5341
Published 03 Jan 2006
Length 6 page(s)
Topic Marketing
Industry Airlines/Aviation, Transportation/Trucking/Railroad
This case introduces the concept of Revenue Management as a tool to maximize profits and provide competitive advantage to firms in diverse industries. The case and accompanying simulation are set in the airline industry, where revenue management originated.
The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.
Reference 4323
Published 01 Feb 1995
Length 34 page(s)
Topic Marketing
Region Global
Industry Airlines/Aviation, Transportation/Trucking/Railroad
The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.