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This case introduces the concept of Revenue Management as a tool to maximize profits and provide competitive advantage to firms in diverse industries. The case and accompanying simulation are set in the airline industry, where revenue management originated.
Reference 5341
Published 03 Jan 2006
Length 6 page(s)
Topic Marketing
Industry Airlines/Aviation, Transportation/Trucking/Railroad
This case introduces the concept of Revenue Management as a tool to maximize profits and provide competitive advantage to firms in diverse industries. The case and accompanying simulation are set in the airline industry, where revenue management originated.
