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    2 case(s) found.

    Continental Airlines: The Go Forward Plan

    By  Douglas Frank
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    In 1994, CEO Gordon Bethune inherited an airline on the brink of its third bankruptcy. The case describes his turnaround plan, focusing on (a) the goal to dramatically improve on-time performance, and (b) the team-based bonus he believed would convince his cynical and demotivated employees to execute the plan.

      Published 14 Oct 2009

      Reference 5565

      Length 5 page(s)

      Topic Leadership & Organisations

      Region North America

      Industry Airlines/Aviation,  Transportation/Trucking/Railroad

      View case

      Continental Airlines: The Go Forward Plan

      By  Douglas Frank
      Add to cart
      • Reference 5565

      • Published 14 Oct 2009

      • Length 5 page(s)

      • Topic Leadership & Organisations

      • Region North America

      • Industry Airlines/Aviation,  Transportation/Trucking/Railroad

      In 1994, CEO Gordon Bethune inherited an airline on the brink of its third bankruptcy. The case describes his turnaround plan, focusing on (a) the goal to dramatically improve on-time performance, and (b) the team-based bonus he believed would convince his cynical and demotivated employees to execute the plan.
        View case

        The House that Branson Built: From Counter-culture to Corporate Culture

        By  Manfred F. R. Kets de Vries,  Robert Dick
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        This case study provides an opportunity to explore the person-organisation interface. From a developmental point of view, it examines the making of an entrepreneur. The case also allows for an exploration of the vicissitudes of leadership.

          Published 03 Jan 2000

          Reference 4854

          Length 26 page(s)

          Topic Leadership & Organisations

          Region Europe

          Industry Airlines/Aviation,  Entertainment,  Media Production

          View case

          The House that Branson Built: From Counter-culture to Corporate Culture

          By  Manfred F. R. Kets de Vries,  Robert Dick
          Add to cart award
          • Reference 4854

          • Published 03 Jan 2000

          • Length 26 page(s)

          • Topic Leadership & Organisations

          • Region Europe

          • Industry Airlines/Aviation,  Entertainment,  Media Production

          This case study provides an opportunity to explore the person-organisation interface. From a developmental point of view, it examines the making of an entrepreneur. The case also allows for an exploration of the vicissitudes of leadership.
            View case

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