- Your selection
- Clear all
- Airlines/Aviation x
- Other Regions x
- Strategy x
1 cases found.
Case describes the entry of low-cost competitors in the deregulated Australian airline industry, and the decision by the Qantas Group to launch a low-cost carrier subsidiary (Jetstar) in the domestic market. Many such airlines-within-airlines had failed in the US and Europe.
- By
Reference 5739
Published 20 Dec 2013
Topic Strategy
Region Other Regions
Industry Airlines/Aviation, Transportation/Trucking/Railroad
Case describes the entry of low-cost competitors in the deregulated Australian airline industry, and the decision by the Qantas Group to launch a low-cost carrier subsidiary (Jetstar) in the domestic market. Many such airlines-within-airlines had failed in the US and Europe.