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    1 case(s) found.

    GOL Linhas Aéreas Inteligentes: Developing a Brazilian Airline Model

    By  Javier Gimeno,  L. Felipe Monteiro,  José Santos,  Betania Tanure,  Anne-Marie Carrick
    Add to cart extra
    The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.

      Published 21 Jan 2021

      Reference 6563

      Length 61 page(s)

      Topic Strategy

      Region South America

      Industry Airlines/Aviation

      View case

      GOL Linhas Aéreas Inteligentes: Developing a Brazilian Airline Model

      By  Javier Gimeno,  L. Felipe Monteiro,  José Santos,  Betania Tanure,  Anne-Marie Carrick
      Add to cart extra
      • Reference 6563

      • Published 21 Jan 2021

      • Length 61 page(s)

      • Topic Strategy

      • Region South America

      • Industry Airlines/Aviation

      The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.
        View case

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