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12 cases found.
The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.
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Reference 6563
Published 21 Jan 2021
Topic Strategy
Region South America
Industry Airlines/Aviation
The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.
In 2004, BC Partners is considering an investment in Amadeus, a major IT player in the global airlines and travel industry. In order to win in a very competitive auction BC Partners needs to evaluate two distinct business strategies as to their risk-return profile and impact on financing structure.
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Reference 6106
Published 26 May 2015
Topic Entrepreneurship
Region Europe
Industry Private Equity, Airlines/Aviation, Leisure, Travel and Tourism
In 2004, BC Partners is considering an investment in Amadeus, a major IT player in the global airlines and travel industry. In order to win in a very competitive auction BC Partners needs to evaluate two distinct business strategies as to their risk-return profile and impact on financing structure.
In 1994, CEO Gordon Bethune inherited an airline on the brink of its third bankruptcy. The case describes his turnaround plan, focusing on (a) the goal to dramatically improve on-time performance, and (b) the team-based bonus he believed would convince his cynical and demotivated employees to execute the plan.
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Reference 5565
Published 14 Oct 2009
Region North America
Industry Airlines/Aviation, Transportation/Trucking/Railroad
In 1994, CEO Gordon Bethune inherited an airline on the brink of its third bankruptcy. The case describes his turnaround plan, focusing on (a) the goal to dramatically improve on-time performance, and (b) the team-based bonus he believed would convince his cynical and demotivated employees to execute the plan.
The case illustrates how seeming good strategy (in terms of content) can fail in the process of implementation. A brilliant CEO strategist failed to convince his employees to buy into his strategic vision by trying to implement it too quickly.
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Reference 5193
Published 27 May 2013
Topic Strategy
Region Europe
Industry Airlines/Aviation, Transportation/Trucking/Railroad
The case illustrates how seeming good strategy (in terms of content) can fail in the process of implementation. A brilliant CEO strategist failed to convince his employees to buy into his strategic vision by trying to implement it too quickly.
This case study provides an opportunity to explore the person-organisation interface. From a developmental point of view, it examines the making of an entrepreneur. The case also allows for an exploration of the vicissitudes of leadership.
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Reference 4854
Published 03 Jan 2000
Region Europe
Industry Airlines/Aviation, Entertainment, Media Production
This case study provides an opportunity to explore the person-organisation interface. From a developmental point of view, it examines the making of an entrepreneur. The case also allows for an exploration of the vicissitudes of leadership.
Airbus is contemplating changing its legal structure and launching a super-jumbo to compete with the 747, but the consortium is divided on strategic priorities. Should it focus on changing its legal structure? Should it maintain a market-share strategy? Should the consortium seek a truce in the price war with Boeing?
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Reference 4782
Published 01 Jan 1999
Topic Strategy
Industry Airlines/Aviation, Transportation/Trucking/Railroad
Airbus is contemplating changing its legal structure and launching a super-jumbo to compete with the 747, but the consortium is divided on strategic priorities. Should it focus on changing its legal structure? Should it maintain a market-share strategy? Should the consortium seek a truce in the price war with Boeing?
The case describes the turnaround of a moribund Scottish airport sold off by BAA, the leading airport operation in Britain. Although the air transportation industries are experiencing deregulation, which appears to favour rich incumbents, Prestwick Aviation Holdings Limited (PAH) manages to succeed where most observers predicted it to fail.
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Reference 4739
Published 01 Jan 1998
Topic Strategy
Region Europe
Industry Airlines/Aviation, Transportation/Trucking/Railroad
The case describes the turnaround of a moribund Scottish airport sold off by BAA, the leading airport operation in Britain. Although the air transportation industries are experiencing deregulation, which appears to favour rich incumbents, Prestwick Aviation Holdings Limited (PAH) manages to succeed where most observers predicted it to fail.
In October 1990, the Boeing Company announced that it was launching a new aircraft model, the 777. The task for students in this case is to evaluate the 777 against a financial standard. The students must estimate a weighted average cost of capital (WACC) with which to evaluate the project IRRs.
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Reference 4384
Published 01 Jan 1994
Topic Economics & Finance
Region North America
Industry Airlines/Aviation, Logistics and Supply Chain
In October 1990, the Boeing Company announced that it was launching a new aircraft model, the 777. The task for students in this case is to evaluate the 777 against a financial standard. The students must estimate a weighted average cost of capital (WACC) with which to evaluate the project IRRs.
The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.
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Reference 4323
Published 01 Feb 1995
Topic Marketing
Region Global
Industry Airlines/Aviation, Transportation/Trucking/Railroad
The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.
British Airways British Caledonian Airways This is the principal case in a set of three (with British Airways and British Caledonian Airways) that describes the situation just prior to the privatisation of British Airways when the UK government was considering major structural and regulatory changes to the industry.
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Reference 3033
Published 01 Jan 1986
Topic Economics & Finance
Region Europe
Industry Airlines/Aviation, Transportation/Trucking/Railroad
British Airways British Caledonian Airways This is the principal case in a set of three (with British Airways and British Caledonian Airways) that describes the situation just prior to the privatisation of British Airways when the UK government was considering major structural and regulatory changes to the industry.
British Airways British Caledonian Airways This is the principal case in a set of three (with British Airways and British Caledonian Airways) that describes the situation just prior to the privatisation of British Airways when the UK government was considering major structural and regulatory changes to the industry.
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Reference 3033
Published 01 Oct 1994
Topic Economics & Finance
Region Europe
Industry Airlines/Aviation, Transportation/Trucking/Railroad
British Airways British Caledonian Airways This is the principal case in a set of three (with British Airways and British Caledonian Airways) that describes the situation just prior to the privatisation of British Airways when the UK government was considering major structural and regulatory changes to the industry.
This case follows the development of Richard Branson from his early days as the editor of his own student magazine to his current status as founder and Chairman of the Virgin Group. It focuses on the iconoclastic, yet extremely effective, management style and business philosophy of a man who has become one of the world's best-known entrepreneurs.
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Reference 2122
Published 01 Jul 1995
Topic Family Business
Region Global
Industry Airlines/Aviation, Entertainment, Music
This case follows the development of Richard Branson from his early days as the editor of his own student magazine to his current status as founder and Chairman of the Virgin Group. It focuses on the iconoclastic, yet extremely effective, management style and business philosophy of a man who has become one of the world's best-known entrepreneurs.