- Your selection
- Clear all
- Airlines/Aviation x
- English x
- Asia x
- Leadership & Organisations x
1 case(s) found.
This case describes a) the organizational factors which shaped Singapore Airlines' multi-year record of success, and b) the new challenges it faces to continue to maintain the world-class best service. In its 1993 ambition to improve its service, SIA must face ever-demanding customers. One of those customers is featured in the case in terms of some special requests.
-
Reference 4249
-
Published 01 Jan 1993
-
Length 20 page(s)
-
Region Asia
-
Industry Airlines/Aviation, Transportation/Trucking/Railroad
This case describes a) the organizational factors which shaped Singapore Airlines' multi-year record of success, and b) the new challenges it faces to continue to maintain the world-class best service. In its 1993 ambition to improve its service, SIA must face ever-demanding customers. One of those customers is featured in the case in terms of some special requests.