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12 cases found.

Nissan Motor Co., Ltd. (A): The Hakone Pilot

By  David Weinstein
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Nissan Motors Ltd. went through a spectacular turnaround led by Carlos Ghosn. Nevertheless, in spite of strong growth in new car sales, "After Sales" of automobile parts in Japan did not keep up, hurting dealer profitability.

    Published 01 Oct 2006

    Reference 5364

    Topic Marketing

    Region Asia

    Industry Automotive,  Transportation/Trucking/Railroad

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    Nissan Motor Co., Ltd. (A): The Hakone Pilot

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    Nissan Motors Ltd. went through a spectacular turnaround led by Carlos Ghosn. Nevertheless, in spite of strong growth in new car sales, "After Sales" of automobile parts in Japan did not keep up, hurting dealer profitability.
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      Nissan Motor Co., Ltd. (B): The Hakone Pilot

      By  David Weinstein
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      Nissan Motors Ltd. went through a spectacular turnaround led by Carlos Ghosn. Nevertheless, in spite of strong growth in new car sales, "After Sales" of automobile parts in Japan did not keep up, hurting dealer profitability.

        Published 10 Jan 2006

        Reference 5364

        Topic Marketing

        Region Asia

        Industry Automotive,  Transportation/Trucking/Railroad

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        Nissan Motor Co., Ltd. (B): The Hakone Pilot

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        Nissan Motors Ltd. went through a spectacular turnaround led by Carlos Ghosn. Nevertheless, in spite of strong growth in new car sales, "After Sales" of automobile parts in Japan did not keep up, hurting dealer profitability.
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          Easy Profit: A Revenue Management Pilot

          By  Ioana Popescu
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          This case introduces the concept of Revenue Management as a tool to maximize profits and provide competitive advantage to firms in diverse industries. The case and accompanying simulation are set in the airline industry, where revenue management originated.

            Published 03 Jan 2006

            Reference 5341

            Topic Marketing

            Industry Airlines/Aviation,  Transportation/Trucking/Railroad

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            Easy Profit: A Revenue Management Pilot

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            This case introduces the concept of Revenue Management as a tool to maximize profits and provide competitive advantage to firms in diverse industries. The case and accompanying simulation are set in the airline industry, where revenue management originated.
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              Bombardier and Alstom: The Acela Express

              By  David A. Soberman,  Nicholas Rowell
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              This case charts the process of the souring of the Acela Express, a joint venture of Alstom and Bombardier with Amtrak, the US rail passenger service. Alstom and Bombardier won the contract to install high-speed rail service between Boston and Washington. Soon after the Acela’s launch, technical problems with the train were severe and Bombardier’s relationship with Amtrak became acrimonious.

                Published 01 Jun 2003

                Reference 5117

                Topic Marketing

                Region Global

                Industry Transportation/Trucking/Railroad,  Marketing and Advertising

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                Bombardier and Alstom: The Acela Express

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                This case charts the process of the souring of the Acela Express, a joint venture of Alstom and Bombardier with Amtrak, the US rail passenger service. Alstom and Bombardier won the contract to install high-speed rail service between Boston and Washington. Soon after the Acela’s launch, technical problems with the train were severe and Bombardier’s relationship with Amtrak became acrimonious.
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                  Ford KA: The Market Research Problem (A)

                  By  Markus Christen,  David A. Soberman,  Seh-Woong Chung,  Gigi Cothier
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                  In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.

                    Published 01 Jan 2003

                    Reference 5066

                    Topic Marketing

                    Region Europe

                    Industry Automotive,  Transportation/Trucking/Railroad

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                    Ford KA: The Market Research Problem (A)

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                    In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.
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                      Ford KA: The Market Research Problem (B)

                      By  Markus Christen,  David A. Soberman
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                      Please refer to part A for the abstract

                        Published 01 Jan 2003

                        Reference 5066

                        Topic Marketing

                        Region Europe

                        Industry Automotive,  Transportation/Trucking/Railroad

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                        Ford KA: The Market Research Problem (B)

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                        Please refer to part A for the abstract
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                          Ford KA: The Market Research Problem (C)

                          By  Markus Christen,  David A. Soberman
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                          Please refer to part A for the abstract

                            Published 01 Jan 2003

                            Reference 5066

                            Topic Marketing

                            Region Europe

                            Industry Automotive,  Transportation/Trucking/Railroad

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                            Ford KA: The Market Research Problem (C)

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                            Please refer to part A for the abstract
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                              Love and Work: Finding One's Place in the Family Firm

                              By  Randel Carlock,  Elizabeth Florent-Treacy
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                              The critical issues facing young adults from family businesses involve balancing responsibility to family with their own career aspirations. The Love and Work case helps students recognize that there are many ways other than full time employment for participating in their family business.

                                Published 29 Oct 2002

                                Reference 5065

                                Topic Marketing

                                Region Europe

                                Industry Automotive,  Transportation/Trucking/Railroad

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                                Love and Work: Finding One's Place in the Family Firm

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                                The critical issues facing young adults from family businesses involve balancing responsibility to family with their own career aspirations. The Love and Work case helps students recognize that there are many ways other than full time employment for participating in their family business.
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                                  Hong Kong's Airport Express Train

                                  By  Wilfried Vanhonacker,  A. L. Mejia,  J. F. Rocafull,  P. J. Tenhuneu
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                                  This case describes problems the MTR Corporation faces with its Airport Express Service.

                                    Published 01 Jan 2000

                                    Reference 4880

                                    Topic Marketing

                                    Region Asia

                                    Industry Transportation/Trucking/Railroad

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                                    Hong Kong's Airport Express Train

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                                    This case describes problems the MTR Corporation faces with its Airport Express Service.
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                                      Ford KA (A): Breaking New Ground in the Small Car Market

                                      By  Markus Christen,  David A. Soberman,  Gigi Cothier
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                                      In response to the changes in the European small car market, Ford decided to launch a second small car, the Ford Ka. The Ford Ka has already been developed, the production capacity determined, and the launch set for October 1996 in France. Before Gilles Moynier can get to the specifics of the marketing strategy, he must decide who the target customer for the Ford Ka should be.

                                        Published 11 Jan 2001

                                        Reference 4844

                                        Topic Marketing

                                        Region Europe

                                        Industry Automotive,  Transportation/Trucking/Railroad

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                                        Ford KA (A): Breaking New Ground in the Small Car Market

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                                        In response to the changes in the European small car market, Ford decided to launch a second small car, the Ford Ka. The Ford Ka has already been developed, the production capacity determined, and the launch set for October 1996 in France. Before Gilles Moynier can get to the specifics of the marketing strategy, he must decide who the target customer for the Ford Ka should be.
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                                          Ford KA (B): The Early Results

                                          By  Markus Christen,  David A. Soberman,  Gigi Cothier
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                                          Case B reveals that Ford chose an attitudinal segmentation and presents initial sales results. The change in the segmentation approach made it difficult to assess the success of the launch and to determine what needed to be done next to continue to build the brand.

                                            Published 11 Jan 2001

                                            Reference 4844

                                            Topic Marketing

                                            Region Europe

                                            Industry Automotive,  Transportation/Trucking/Railroad

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                                            Ford KA (B): The Early Results

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                                            Case B reveals that Ford chose an attitudinal segmentation and presents initial sales results. The change in the segmentation approach made it difficult to assess the success of the launch and to determine what needed to be done next to continue to build the brand.
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                                              Virgin Atlantic Airways: Ten Years After

                                              By  Jean-Claude Larreche,  Pantéa Denoyelle
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                                              The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.

                                                Published 01 Feb 1995

                                                Reference 4323

                                                Topic Marketing

                                                Region Global

                                                Industry Airlines/Aviation,  Transportation/Trucking/Railroad

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                                                Virgin Atlantic Airways: Ten Years After

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                                                The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.
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