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2 case(s) found.
Case describes the entry of low-cost competitors in the deregulated Australian airline industry, and the decision by the Qantas Group to launch a low-cost carrier subsidiary (Jetstar) in the domestic market. Many such airlines-within-airlines had failed in the US and Europe.
Reference 5739
Published 20 Dec 2013
Length 30 page(s)
Topic Strategy
Region Other Regions
Industry Airlines/Aviation, Transportation/Trucking/Railroad
Case describes the entry of low-cost competitors in the deregulated Australian airline industry, and the decision by the Qantas Group to launch a low-cost carrier subsidiary (Jetstar) in the domestic market. Many such airlines-within-airlines had failed in the US and Europe.
