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GM, the world's largest enterprise, marks its 90th year in operation in 1998. The company lacks no resources or technologies. Indeed, it operates in an attractive industry with significant potential for innovation and growth. Yet, the company's market share, profitability, and share price are all under enormous pressure especially relative to key rivals. How can GM turn the situation around?
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Reference 4781
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Published 01 Jan 1998
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Length 11 page(s)
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Topic Strategy
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Region North America
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Industry Automotive, Transportation/Trucking/Railroad
GM, the world's largest enterprise, marks its 90th year in operation in 1998. The company lacks no resources or technologies. Indeed, it operates in an attractive industry with significant potential for innovation and growth. Yet, the company's market share, profitability, and share price are all under enormous pressure especially relative to key rivals. How can GM turn the situation around?