1 case(s) found.
This case describes the trajectory of a group of Norwegian entrepreneurs to develop and commercialize a battery electric vehicle (BEV) called THINK. The business opportunity was for a vehicle intended for eco-oriented niche markets in urban or suburban personal transportation.
Reference 5485
Published 28 Apr 2008
Length 15 page(s)
Topic Entrepreneurship
Region Europe
Industry Automotive, Transportation/Trucking/Railroad
This case describes the trajectory of a group of Norwegian entrepreneurs to develop and commercialize a battery electric vehicle (BEV) called THINK. The business opportunity was for a vehicle intended for eco-oriented niche markets in urban or suburban personal transportation.