Dürr: Disintermediation in the German Mid-cap Corporate Bond Market

Eurotunnel: Eyes Wide Shut

By Christoph Loch, Arnoud De Meyer, Sam Garg

Through the example of the high-profile Eurotunnel project, the case shows how important contracts and agreements are in project management.

Published 28 Apr 2008

Reference 5288

Length 20 page(s)

Topic Operations

Region Europe

Strategy Execution and Collective Emotions: National Air

By Quy Huy

The case illustrates how seeming good strategy (in terms of content) can fail in the process of implementation. A brilliant CEO strategist failed to convince his employees to buy into his strategic vision by trying to implement it too quickly.

Published 27 May 2013

Reference 5193

Length 8 page(s)

Topic Strategy

Region Europe

Industry Airlines/Aviation, Transportation/Trucking/Railroad

Vector (A): Labour Negotiations at Maxime Platform

By Quy Huy, Ramina Samii, Marc Avanzo

This series of three sequential cases recounts the story of labour negotiations. The Maxime Platform, France, built in 1916 to accommodate the increasing demand for wood transportation, was by 1992 a loss-making unit. In 1998, a new Director of the Harbour and Railway Installations, Adrian Hamilton, is appointed. One of his first tasks was the assessment of the Maxime Platform operations.

Published 01 Jan 2003

Reference 5067

Length 8 page(s)

Topic Strategy

Region Europe

Vector (B): Labour Negotiations at Maxime Platform

By Quy Huy, Ramina Samii, Marc Avanzo

Case B covers the period between May and October 2001. It describes the change and effects of a new leadership style on the negotiation process.

Published 01 Jan 2003

Reference 5067

Length 4 page(s)

Topic Strategy

Region Europe

Vector (C): Labour Negotiations at Maxime Platform

By Quy Huy, Marc Avanzo, Ramina Samii

Case C gives an account of the last three months of negotiations.

Published 01 Jan 2003

Reference 5067

Length 5 page(s)

Topic Strategy

Region Europe

Ford KA: The Market Research Problem (A)

By Markus Christen, David A. Soberman, Seh-Woong Chung, Gigi Cothier

In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.

Published 01 Jan 2003

Reference 5066

Length 24 page(s)

Topic Marketing

Region Europe

Industry Automotive, Transportation/Trucking/Railroad

Ford KA: The Market Research Problem (B)

By Markus Christen, David A. Soberman, Gigi Cothier

In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.

Published 01 Jan 2003

Reference 5066

Length 9 page(s)

Topic Marketing

Region Europe

Industry Automotive, Transportation/Trucking/Railroad

Ford KA: The Market Research Problem (C)

By Markus Christen, David A. Soberman, Gigi Cothier

In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.

Published 01 Jan 2003

Reference 5066

Length 3 page(s)

Topic Marketing

Region Europe

Industry Automotive, Transportation/Trucking/Railroad

Love and Work: Finding One's Place in the Family Firm

By Randel Carlock, Elizabeth Florent-Treacy

The critical issues facing young adults from family businesses involve balancing responsibility to family with their own career aspirations. The Love and Work case helps students recognize that there are many ways other than full time employment for participating in their family business.

Published 29 Oct 2002

Reference 5065

Length 19 page(s)

Topic Marketing

Region Europe

Industry Automotive, Transportation/Trucking/Railroad

Ford KA (A): Breaking New Ground in the Small Car Market

By Markus Christen, David A. Soberman, Gigi Cothier

In response to the changes in the European small car market, Ford decided to launch a second small car, the Ford Ka. The Ford Ka has already been developed, the production capacity determined, and the launch set for October 1996 in France. Before Gilles Moynier can get to the specifics of the marketing strategy, he must decide who the target customer for the Ford Ka should be.

Published 11 Jan 2001

Reference 4844

Length 30 page(s)

Topic Marketing

Region Europe

Industry Automotive, Transportation/Trucking/Railroad

Ford KA (B): The Early Results

By Markus Christen, David A. Soberman, Gigi Cothier

Case B reveals that Ford chose an attitudinal segmentation and presents initial sales results. The change in the segmentation approach made it difficult to assess the success of the launch and to determine what needed to be done next to continue to build the brand.

Published 11 Jan 2001

Reference 4844

Length 4 page(s)

Topic Marketing

Region Europe

Industry Automotive, Transportation/Trucking/Railroad