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    21 case(s) found.

    Dürr: Disintermediation in the German Mid-cap Corporate Bond Market

    By  Pierre Hillion,  Jean Wee,  Bowen White
    Add to cart
    In September 2010, Dürr AG issued a corporate bond without the use of underwriters or rating agencies via a new bond issuance platform developed by Boerse Stuttgart. This reflected a growing trend among European corporations to tap capital markets instead of bank debt to secure debt financing.

      Published 26 Nov 2012

      Reference 5906

      Length 32 page(s)

      Topic Economics & Finance

      Region Europe

      Industry Automotive,  Transportation/Trucking/Railroad

      View case

      Dürr: Disintermediation in the German Mid-cap Corporate Bond Market

      By  Pierre Hillion,  Jean Wee,  Bowen White
      Add to cart
      • Reference 5906

      • Published 26 Nov 2012

      • Length 32 page(s)

      • Topic Economics & Finance

      • Region Europe

      • Industry Automotive,  Transportation/Trucking/Railroad

      In September 2010, Dürr AG issued a corporate bond without the use of underwriters or rating agencies via a new bond issuance platform developed by Boerse Stuttgart. This reflected a growing trend among European corporations to tap capital markets instead of bank debt to secure debt financing.
        View case

        Eurotunnel: Eyes Wide Shut

        By  Christoph Loch,  Arnoud De Meyer,  Sam Garg
        Add to cart popular
        Through the example of the high-profile Eurotunnel project, the case shows how important contracts and agreements are in project management.

          Published 28 Apr 2008

          Reference 5288

          Length 20 page(s)

          Topic Operations

          Region Europe

          Industry Transportation/Trucking/Railroad

          View case

          Eurotunnel: Eyes Wide Shut

          By  Christoph Loch,  Arnoud De Meyer,  Sam Garg
          Add to cart popular
          • Reference 5288

          • Published 28 Apr 2008

          • Length 20 page(s)

          • Topic Operations

          • Region Europe

          • Industry Transportation/Trucking/Railroad

          Through the example of the high-profile Eurotunnel project, the case shows how important contracts and agreements are in project management.
            View case

            Strategy Execution and Collective Emotions: National Air

            By  Quy Huy
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            The case illustrates how seeming good strategy (in terms of content) can fail in the process of implementation. A brilliant CEO strategist failed to convince his employees to buy into his strategic vision by trying to implement it too quickly.

              Published 27 May 2013

              Reference 5193

              Length 8 page(s)

              Topic Strategy

              Region Europe

              Industry Airlines/Aviation,  Transportation/Trucking/Railroad

              View case

              Strategy Execution and Collective Emotions: National Air

              By  Quy Huy
              Add to cart
              • Reference 5193

              • Published 27 May 2013

              • Length 8 page(s)

              • Topic Strategy

              • Region Europe

              • Industry Airlines/Aviation,  Transportation/Trucking/Railroad

              The case illustrates how seeming good strategy (in terms of content) can fail in the process of implementation. A brilliant CEO strategist failed to convince his employees to buy into his strategic vision by trying to implement it too quickly.
                View case

                Vector (A): Labour Negotiations at Maxime Platform

                By  Quy Huy,  Ramina Samii,  Marc Avanzo
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                This series of three sequential cases recounts the story of labour negotiations. The Maxime Platform, France, built in 1916 to accommodate the increasing demand for wood transportation, was by 1992 a loss-making unit. In 1998, a new Director of the Harbour and Railway Installations, Adrian Hamilton, is appointed. One of his first tasks was the assessment of the Maxime Platform operations.

                  Published 01 Jan 2003

                  Reference 5067

                  Length 8 page(s)

                  Topic Strategy

                  Region Europe

                  Industry Transportation/Trucking/Railroad

                  View case

                  Vector (A): Labour Negotiations at Maxime Platform

                  By  Quy Huy,  Ramina Samii,  Marc Avanzo
                  Add to cart
                  • Reference 5067

                  • Published 01 Jan 2003

                  • Length 8 page(s)

                  • Topic Strategy

                  • Region Europe

                  • Industry Transportation/Trucking/Railroad

                  This series of three sequential cases recounts the story of labour negotiations. The Maxime Platform, France, built in 1916 to accommodate the increasing demand for wood transportation, was by 1992 a loss-making unit. In 1998, a new Director of the Harbour and Railway Installations, Adrian Hamilton, is appointed. One of his first tasks was the assessment of the Maxime Platform operations.
                    View case

                    Vector (B): Labour Negotiations at Maxime Platform

                    By  Quy Huy,  Ramina Samii,  Marc Avanzo
                    Add to cart
                    Case B covers the period between May and October 2001. It describes the change and effects of a new leadership style on the negotiation process.

                      Published 01 Jan 2003

                      Reference 5067

                      Length 4 page(s)

                      Topic Strategy

                      Region Europe

                      Industry Transportation/Trucking/Railroad

                      View case

                      Vector (B): Labour Negotiations at Maxime Platform

                      By  Quy Huy,  Ramina Samii,  Marc Avanzo
                      Add to cart
                      • Reference 5067

                      • Published 01 Jan 2003

                      • Length 4 page(s)

                      • Topic Strategy

                      • Region Europe

                      • Industry Transportation/Trucking/Railroad

                      Case B covers the period between May and October 2001. It describes the change and effects of a new leadership style on the negotiation process.
                        View case

                        Vector (C): Labour Negotiations at Maxime Platform

                        By  Quy Huy,  Marc Avanzo,  Ramina Samii
                        Add to cart
                        Case C gives an account of the last three months of negotiations.

                          Published 01 Jan 2003

                          Reference 5067

                          Length 5 page(s)

                          Topic Strategy

                          Region Europe

                          Industry Transportation/Trucking/Railroad

                          View case

                          Vector (C): Labour Negotiations at Maxime Platform

                          By  Quy Huy,  Marc Avanzo,  Ramina Samii
                          Add to cart
                          • Reference 5067

                          • Published 01 Jan 2003

                          • Length 5 page(s)

                          • Topic Strategy

                          • Region Europe

                          • Industry Transportation/Trucking/Railroad

                          Case C gives an account of the last three months of negotiations.
                            View case

                            Ford KA: The Market Research Problem (A)

                            By  Markus Christen,  David A. Soberman,  Seh-Woong Chung,  Gigi Cothier
                            Add to cart popular award
                            In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.

                              Published 01 Jan 2003

                              Reference 5066

                              Length 24 page(s)

                              Topic Marketing

                              Region Europe

                              Industry Automotive,  Transportation/Trucking/Railroad

                              View case

                              Ford KA: The Market Research Problem (A)

                              By  Markus Christen,  David A. Soberman,  Seh-Woong Chung,  Gigi Cothier
                              Add to cart popular award
                              • Reference 5066

                              • Published 01 Jan 2003

                              • Length 24 page(s)

                              • Topic Marketing

                              • Region Europe

                              • Industry Automotive,  Transportation/Trucking/Railroad

                              In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.
                                View case

                                Ford KA: The Market Research Problem (B)

                                By  Markus Christen,  David A. Soberman,  Gigi Cothier
                                Add to cart popular award
                                In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.

                                  Published 01 Jan 2003

                                  Reference 5066

                                  Length 9 page(s)

                                  Topic Marketing

                                  Region Europe

                                  Industry Automotive,  Transportation/Trucking/Railroad

                                  View case

                                  Ford KA: The Market Research Problem (B)

                                  By  Markus Christen,  David A. Soberman,  Gigi Cothier
                                  Add to cart popular award
                                  • Reference 5066

                                  • Published 01 Jan 2003

                                  • Length 9 page(s)

                                  • Topic Marketing

                                  • Region Europe

                                  • Industry Automotive,  Transportation/Trucking/Railroad

                                  In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.
                                    View case

                                    Ford KA: The Market Research Problem (C)

                                    By  Markus Christen,  David A. Soberman,  Gigi Cothier
                                    Add to cart
                                    In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.

                                      Published 01 Jan 2003

                                      Reference 5066

                                      Length 3 page(s)

                                      Topic Marketing

                                      Region Europe

                                      Industry Automotive,  Transportation/Trucking/Railroad

                                      View case

                                      Ford KA: The Market Research Problem (C)

                                      By  Markus Christen,  David A. Soberman,  Gigi Cothier
                                      Add to cart
                                      • Reference 5066

                                      • Published 01 Jan 2003

                                      • Length 3 page(s)

                                      • Topic Marketing

                                      • Region Europe

                                      • Industry Automotive,  Transportation/Trucking/Railroad

                                      In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.
                                        View case

                                        Love and Work: Finding One's Place in the Family Firm

                                        By  Randel Carlock,  Elizabeth Florent-Treacy
                                        Add to cart extra
                                        The critical issues facing young adults from family businesses involve balancing responsibility to family with their own career aspirations. The Love and Work case helps students recognize that there are many ways other than full time employment for participating in their family business.

                                          Published 29 Oct 2002

                                          Reference 5065

                                          Length 19 page(s)

                                          Topic Marketing

                                          Region Europe

                                          Industry Automotive,  Transportation/Trucking/Railroad

                                          View case

                                          Love and Work: Finding One's Place in the Family Firm

                                          By  Randel Carlock,  Elizabeth Florent-Treacy
                                          Add to cart extra
                                          • Reference 5065

                                          • Published 29 Oct 2002

                                          • Length 19 page(s)

                                          • Topic Marketing

                                          • Region Europe

                                          • Industry Automotive,  Transportation/Trucking/Railroad

                                          The critical issues facing young adults from family businesses involve balancing responsibility to family with their own career aspirations. The Love and Work case helps students recognize that there are many ways other than full time employment for participating in their family business.
                                            View case

                                            Ford KA (A): Breaking New Ground in the Small Car Market

                                            By  Markus Christen,  David A. Soberman,  Gigi Cothier
                                            Add to cart popular award
                                            In response to the changes in the European small car market, Ford decided to launch a second small car, the Ford Ka. The Ford Ka has already been developed, the production capacity determined, and the launch set for October 1996 in France. Before Gilles Moynier can get to the specifics of the marketing strategy, he must decide who the target customer for the Ford Ka should be.

                                              Published 11 Jan 2001

                                              Reference 4844

                                              Length 30 page(s)

                                              Topic Marketing

                                              Region Europe

                                              Industry Automotive,  Transportation/Trucking/Railroad

                                              View case

                                              Ford KA (A): Breaking New Ground in the Small Car Market

                                              By  Markus Christen,  David A. Soberman,  Gigi Cothier
                                              Add to cart popular award
                                              • Reference 4844

                                              • Published 11 Jan 2001

                                              • Length 30 page(s)

                                              • Topic Marketing

                                              • Region Europe

                                              • Industry Automotive,  Transportation/Trucking/Railroad

                                              In response to the changes in the European small car market, Ford decided to launch a second small car, the Ford Ka. The Ford Ka has already been developed, the production capacity determined, and the launch set for October 1996 in France. Before Gilles Moynier can get to the specifics of the marketing strategy, he must decide who the target customer for the Ford Ka should be.
                                                View case

                                                Ford KA (B): The Early Results

                                                By  Markus Christen,  David A. Soberman,  Gigi Cothier
                                                Add to cart
                                                Case B reveals that Ford chose an attitudinal segmentation and presents initial sales results. The change in the segmentation approach made it difficult to assess the success of the launch and to determine what needed to be done next to continue to build the brand.

                                                  Published 11 Jan 2001

                                                  Reference 4844

                                                  Length 4 page(s)

                                                  Topic Marketing

                                                  Region Europe

                                                  Industry Automotive,  Transportation/Trucking/Railroad

                                                  View case

                                                  Ford KA (B): The Early Results

                                                  By  Markus Christen,  David A. Soberman,  Gigi Cothier
                                                  Add to cart
                                                  • Reference 4844

                                                  • Published 11 Jan 2001

                                                  • Length 4 page(s)

                                                  • Topic Marketing

                                                  • Region Europe

                                                  • Industry Automotive,  Transportation/Trucking/Railroad

                                                  Case B reveals that Ford chose an attitudinal segmentation and presents initial sales results. The change in the segmentation approach made it difficult to assess the success of the launch and to determine what needed to be done next to continue to build the brand.
                                                    View case
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