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21 case(s) found.

Dürr: Disintermediation in the German Mid-cap Corporate Bond Market

By  Pierre Hillion,  Jean Wee,  Bowen White
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In September 2010, Dürr AG issued a corporate bond without the use of underwriters or rating agencies via a new bond issuance platform developed by Boerse Stuttgart. This reflected a growing trend among European corporations to tap capital markets instead of bank debt to secure debt financing.

    Published 26 Nov 2012

    Reference 5906

    Length 32 page(s)

    Topic Economics & Finance

    Region Europe

    Industry Automotive,  Transportation/Trucking/Railroad

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    Dürr: Disintermediation in the German Mid-cap Corporate Bond Market

    By  Pierre Hillion,  Jean Wee,  Bowen White
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    In September 2010, Dürr AG issued a corporate bond without the use of underwriters or rating agencies via a new bond issuance platform developed by Boerse Stuttgart. This reflected a growing trend among European corporations to tap capital markets instead of bank debt to secure debt financing.
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      Eurotunnel: Eyes Wide Shut

      By  Christoph Loch,  Arnoud De Meyer,  Sam Garg
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      Through the example of the high-profile Eurotunnel project, the case shows how important contracts and agreements are in project management.

        Published 28 Apr 2008

        Reference 5288

        Length 20 page(s)

        Topic Operations

        Region Europe

        Industry Transportation/Trucking/Railroad

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        Eurotunnel: Eyes Wide Shut

        By  Christoph Loch,  Arnoud De Meyer,  Sam Garg
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        Through the example of the high-profile Eurotunnel project, the case shows how important contracts and agreements are in project management.
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          Strategy Execution and Collective Emotions: National Air

          By  Quy Huy
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          The case illustrates how seeming good strategy (in terms of content) can fail in the process of implementation. A brilliant CEO strategist failed to convince his employees to buy into his strategic vision by trying to implement it too quickly.

            Published 27 May 2013

            Reference 5193

            Length 8 page(s)

            Topic Strategy

            Region Europe

            Industry Airlines/Aviation,  Transportation/Trucking/Railroad

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            Strategy Execution and Collective Emotions: National Air

            By  Quy Huy
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            The case illustrates how seeming good strategy (in terms of content) can fail in the process of implementation. A brilliant CEO strategist failed to convince his employees to buy into his strategic vision by trying to implement it too quickly.
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              Vector (A): Labour Negotiations at Maxime Platform

              By  Quy Huy,  Ramina Samii,  Marc Avanzo
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              This series of three sequential cases recounts the story of labour negotiations. The Maxime Platform, France, built in 1916 to accommodate the increasing demand for wood transportation, was by 1992 a loss-making unit. In 1998, a new Director of the Harbour and Railway Installations, Adrian Hamilton, is appointed. One of his first tasks was the assessment of the Maxime Platform operations.

                Published 01 Jan 2003

                Reference 5067

                Length 8 page(s)

                Topic Strategy

                Region Europe

                Industry Transportation/Trucking/Railroad

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                Vector (A): Labour Negotiations at Maxime Platform

                By  Quy Huy,  Ramina Samii,  Marc Avanzo
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                This series of three sequential cases recounts the story of labour negotiations. The Maxime Platform, France, built in 1916 to accommodate the increasing demand for wood transportation, was by 1992 a loss-making unit. In 1998, a new Director of the Harbour and Railway Installations, Adrian Hamilton, is appointed. One of his first tasks was the assessment of the Maxime Platform operations.
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                  Vector (B): Labour Negotiations at Maxime Platform

                  By  Quy Huy,  Ramina Samii,  Marc Avanzo
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                  Case B covers the period between May and October 2001. It describes the change and effects of a new leadership style on the negotiation process.

                    Published 01 Jan 2003

                    Reference 5067

                    Length 4 page(s)

                    Topic Strategy

                    Region Europe

                    Industry Transportation/Trucking/Railroad

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                    Vector (B): Labour Negotiations at Maxime Platform

                    By  Quy Huy,  Ramina Samii,  Marc Avanzo
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                    Case B covers the period between May and October 2001. It describes the change and effects of a new leadership style on the negotiation process.
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                      Vector (C): Labour Negotiations at Maxime Platform

                      By  Quy Huy,  Marc Avanzo,  Ramina Samii
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                      Case C gives an account of the last three months of negotiations.

                        Published 01 Jan 2003

                        Reference 5067

                        Length 5 page(s)

                        Topic Strategy

                        Region Europe

                        Industry Transportation/Trucking/Railroad

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                        Vector (C): Labour Negotiations at Maxime Platform

                        By  Quy Huy,  Marc Avanzo,  Ramina Samii
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                        Case C gives an account of the last three months of negotiations.
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                          Ford KA: The Market Research Problem (A)

                          By  Markus Christen,  David A. Soberman,  Seh-Woong Chung,  Gigi Cothier
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                          In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.

                            Published 01 Jan 2003

                            Reference 5066

                            Length 24 page(s)

                            Topic Marketing

                            Region Europe

                            Industry Automotive,  Transportation/Trucking/Railroad

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                            Ford KA: The Market Research Problem (A)

                            By  Markus Christen,  David A. Soberman,  Seh-Woong Chung,  Gigi Cothier
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                            In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.
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                              Ford KA: The Market Research Problem (B)

                              By  Markus Christen,  David A. Soberman,  Gigi Cothier
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                              In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.

                                Published 01 Jan 2003

                                Reference 5066

                                Length 9 page(s)

                                Topic Marketing

                                Region Europe

                                Industry Automotive,  Transportation/Trucking/Railroad

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                                Ford KA: The Market Research Problem (B)

                                By  Markus Christen,  David A. Soberman,  Gigi Cothier
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                                In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.
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                                  Ford KA: The Market Research Problem (C)

                                  By  Markus Christen,  David A. Soberman,  Gigi Cothier
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                                  In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.

                                    Published 01 Jan 2003

                                    Reference 5066

                                    Length 3 page(s)

                                    Topic Marketing

                                    Region Europe

                                    Industry Automotive,  Transportation/Trucking/Railroad

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                                    Ford KA: The Market Research Problem (C)

                                    By  Markus Christen,  David A. Soberman,  Gigi Cothier
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                                    In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.
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                                      Love and Work: Finding One's Place in the Family Firm

                                      By  Randel Carlock,  Elizabeth Florent-Treacy
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                                      The critical issues facing young adults from family businesses involve balancing responsibility to family with their own career aspirations. The Love and Work case helps students recognize that there are many ways other than full time employment for participating in their family business.

                                        Published 29 Oct 2002

                                        Reference 5065

                                        Length 19 page(s)

                                        Topic Marketing

                                        Region Europe

                                        Industry Automotive,  Transportation/Trucking/Railroad

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                                        Love and Work: Finding One's Place in the Family Firm

                                        By  Randel Carlock,  Elizabeth Florent-Treacy
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                                        The critical issues facing young adults from family businesses involve balancing responsibility to family with their own career aspirations. The Love and Work case helps students recognize that there are many ways other than full time employment for participating in their family business.
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                                          Ford KA (A): Breaking New Ground in the Small Car Market

                                          By  Markus Christen,  David A. Soberman,  Gigi Cothier
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                                          In response to the changes in the European small car market, Ford decided to launch a second small car, the Ford Ka. The Ford Ka has already been developed, the production capacity determined, and the launch set for October 1996 in France. Before Gilles Moynier can get to the specifics of the marketing strategy, he must decide who the target customer for the Ford Ka should be.

                                            Published 11 Jan 2001

                                            Reference 4844

                                            Length 30 page(s)

                                            Topic Marketing

                                            Region Europe

                                            Industry Automotive,  Transportation/Trucking/Railroad

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                                            Ford KA (A): Breaking New Ground in the Small Car Market

                                            By  Markus Christen,  David A. Soberman,  Gigi Cothier
                                            Add to cart popular award
                                            In response to the changes in the European small car market, Ford decided to launch a second small car, the Ford Ka. The Ford Ka has already been developed, the production capacity determined, and the launch set for October 1996 in France. Before Gilles Moynier can get to the specifics of the marketing strategy, he must decide who the target customer for the Ford Ka should be.
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                                              Ford KA (B): The Early Results

                                              By  Markus Christen,  David A. Soberman,  Gigi Cothier
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                                              Case B reveals that Ford chose an attitudinal segmentation and presents initial sales results. The change in the segmentation approach made it difficult to assess the success of the launch and to determine what needed to be done next to continue to build the brand.

                                                Published 11 Jan 2001

                                                Reference 4844

                                                Length 4 page(s)

                                                Topic Marketing

                                                Region Europe

                                                Industry Automotive,  Transportation/Trucking/Railroad

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                                                Ford KA (B): The Early Results

                                                By  Markus Christen,  David A. Soberman,  Gigi Cothier
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                                                Case B reveals that Ford chose an attitudinal segmentation and presents initial sales results. The change in the segmentation approach made it difficult to assess the success of the launch and to determine what needed to be done next to continue to build the brand.
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