Technological and scientific innovation in recent years has opened up much research, development and debate on the possibilities of colonizing other worlds. This case looks specifically at developments in the exploration of Mars, focusing particularly on the idea of inhabiting the planet, and the benefits and challenges this concept poses for the industry going forward.

The case deals with the negotiations between the EC and Japan on automobiles concluded in June-July 1991. The main part of the case covers the EC story from the positions of the Commission, Government and automobiles companies.