Skip to main content

Shopping cart

Your cart is empty
  • INSEAD.edu
  • INSEAD Knowledge

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout
Login with INSEAD email
Login with Facebook
Login with LinkedIn
Login with
Forgot your password?
Don’t have an account?
Sign up here
Home Publishing

Main navigation

  • Home
  • Cases
  • News
  • Contact
  • FAQs

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout

Primary menu

  • INSEAD.edu
  • INSEAD Knowledge
  • Topics
  • Economics & Finance
  • Entrepreneurship
  • Family Business
  • Leadership & Organisations
  • Marketing
  • Operations
  • Responsibility
  • Strategy
    More...
    Filter
    • With Teaching Note x
    • Award winning

    Topics

    Published

    Length (Pages)

    Filter
    • Your selection
    • Clear all
    • Transportation/Trucking/Railroad x
    • Global x
    • With Teaching Note x
    • Marketing x
    Sort by
    View
    2 case(s) found.

    Bombardier and Alstom: The Acela Express

    By  David A. Soberman,  Nicholas Rowell
    Add to cart
    This case charts the process of the souring of the Acela Express, a joint venture of Alstom and Bombardier with Amtrak, the US rail passenger service. Alstom and Bombardier won the contract to install high-speed rail service between Boston and Washington. Soon after the Acela’s launch, technical problems with the train were severe and Bombardier’s relationship with Amtrak became acrimonious.

      Published 01 Jun 2003

      Reference 5117

      Length 27 page(s)

      Topic Marketing

      Region Global

      Industry Transportation/Trucking/Railroad,  Marketing and Advertising

      View case

      Bombardier and Alstom: The Acela Express

      By  David A. Soberman,  Nicholas Rowell
      Add to cart
      • Reference 5117

      • Published 01 Jun 2003

      • Length 27 page(s)

      • Topic Marketing

      • Region Global

      • Industry Transportation/Trucking/Railroad,  Marketing and Advertising

      This case charts the process of the souring of the Acela Express, a joint venture of Alstom and Bombardier with Amtrak, the US rail passenger service. Alstom and Bombardier won the contract to install high-speed rail service between Boston and Washington. Soon after the Acela’s launch, technical problems with the train were severe and Bombardier’s relationship with Amtrak became acrimonious.
        View case

        Virgin Atlantic Airways: Ten Years After

        By  Jean-Claude Larreche,  Pantéa Denoyelle
        Add to cart award
        The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.

          Published 01 Feb 1995

          Reference 4323

          Length 34 page(s)

          Topic Marketing

          Region Global

          Industry Airlines/Aviation,  Transportation/Trucking/Railroad

          View case

          Virgin Atlantic Airways: Ten Years After

          By  Jean-Claude Larreche,  Pantéa Denoyelle
          Add to cart award
          • Reference 4323

          • Published 01 Feb 1995

          • Length 34 page(s)

          • Topic Marketing

          • Region Global

          • Industry Airlines/Aviation,  Transportation/Trucking/Railroad

          The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.
            View case

            Recently Viewed

            Board Process Simulation (A)

            By  Stanislav Shekshnia

              Add to cart

              Birkenstock: Exit the Family. Enter a Professional CEO

              By  Morten Bennedsen,  Mark Stabile,  Brian Henry

                Add to cart new

                Rasurel: Reviving an Ageing Brand

                By  Amitava Chattopadhyay,  Séverine de Wulf

                  Add to cart

                  Footer

                  • FACUTY & RESEARCH
                  • Faculty
                  • Research
                  • Centres of Excellence
                  • INSEAD Knowledge
                  • Research & Learning Hub
                  • DISTRIBUTORS
                  • Case Centre
                  • CCMP
                  • Harvard Business Publishing
                  • study.net
                  • XanEdu
                  Social
                  Sorbonne University Logo
                  Wharton University Logo Logo
                  Tshinghua University Logo Logo

                  Footer bottom

                  • Accreditations
                  • Environment Policy
                  • Copyright
                  • Privacy Policy
                  • Terms & Conditions