Denmark-based Kjaer Group had supplied vehicles and services to humanitarian fleets since 1977. In 2005, in an effort to differentiate their value proposition from that of other suppliers to the sector, they devised an integral fleet management solution, thereby moving from a product to a service based offering (servicising) for their customers.

Fleet Management is the second largest spending in the humanitarian sector, preceded by staffing. Aware of the fact and concerned for the increased need for efficiency, a group of humanitarian professionals manage to raise awareness in their community and bring to the discussion table the members of the different organizations concerned.

The case series illustrates the transformation that the Manufacturing Division of Citroen has undergone since 1983.The logistics Charter at Rennes La Janais.Those cases illustrate the transformation that the Manufacturing Division of Citroën has undergone since 1983. The Rennes-La Janais Plant is taken as a concrete example to describe the key elements of this initiative.

Please refer to abstract A

Please refer to abstract A