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    10 case(s) found.

    The Dakota Access Pipeline Project

    By  Ingo Walter,  Sinziana Dorobantu
    Add to cart popular
    Plans for a $3.5 billion crude oil pipeline in 2014-17 from the Bakken formation of North Sakota and Canada to a transfer point near Chicago, linked to an existing pipeline to the major refining and export faculities on the US Gulf Coast, run into trouble when the developer, Energy Transfer Partners, encounters a "roadblock" on a section of federal land that is within a reservation of the Flat Ro

      Published 26 Mar 2018

      Reference 6379

      Length 23 page(s)

      Topic Responsibility

      Region North America

      Industry Environmental Services,  Transportation/Trucking/Railroad

      View case

      The Dakota Access Pipeline Project

      By  Ingo Walter,  Sinziana Dorobantu
      Add to cart popular
      • Reference 6379

      • Published 26 Mar 2018

      • Length 23 page(s)

      • Topic Responsibility

      • Region North America

      • Industry Environmental Services,  Transportation/Trucking/Railroad

      Plans for a $3.5 billion crude oil pipeline in 2014-17 from the Bakken formation of North Sakota and Canada to a transfer point near Chicago, linked to an existing pipeline to the major refining and export faculities on the US Gulf Coast, run into trouble when the developer, Energy Transfer Partners, encounters a "roadblock" on a section of federal land that is within a reservation of the Flat Ro
        View case

        Volkswagen's Emissions Scandal: How Could It Happen?

        By  N. Craig Smith,  Erin McCormick
        Add to cart popular award
        The case is a detailed ‘inside’ account of the ‘dieselgate’ scandal at Volkswagen which revealed how engineers had programmed software that enabled its cars to cheat emissions tests.

          Published 28 May 2018

          Reference 6346

          Length 22 page(s)

          Topic Responsibility

          Region Global

          Industry Automotive,  Transportation/Trucking/Railroad

          View case

          Volkswagen's Emissions Scandal: How Could It Happen?

          By  N. Craig Smith,  Erin McCormick
          Add to cart popular award
          • Reference 6346

          • Published 28 May 2018

          • Length 22 page(s)

          • Topic Responsibility

          • Region Global

          • Industry Automotive,  Transportation/Trucking/Railroad

          The case is a detailed ‘inside’ account of the ‘dieselgate’ scandal at Volkswagen which revealed how engineers had programmed software that enabled its cars to cheat emissions tests.
            View case

            Tata Nano's Execution Failure: How the People's Car Failed to Reshape the Auto Industry and Create New Growth

            By  W. Chan Kim,  Renée Mauborgne,  Robert Bong,  Mi Ji
            Add to cart popular
            This case analyses Tata Motors' strategic move to create and launch the Tata Nano, exploring the factors behind the project's earlier success and the reasons for its execution failure. It illustrates the importance of having a strong and aligned set of value, profit and people propositions in order to create and capture a blue ocean.

              Published 30 Jan 2017

              Reference 6275

              Length 8 page(s)

              Topic Strategy

              Region Asia

              Industry Automotive,  Transportation/Trucking/Railroad

              View case

              Tata Nano's Execution Failure: How the People's Car Failed to Reshape the Auto Industry and Create New Growth

              By  W. Chan Kim,  Renée Mauborgne,  Robert Bong,  Mi Ji
              Add to cart popular
              • Reference 6275

              • Published 30 Jan 2017

              • Length 8 page(s)

              • Topic Strategy

              • Region Asia

              • Industry Automotive,  Transportation/Trucking/Railroad

              This case analyses Tata Motors' strategic move to create and launch the Tata Nano, exploring the factors behind the project's earlier success and the reasons for its execution failure. It illustrates the importance of having a strong and aligned set of value, profit and people propositions in order to create and capture a blue ocean.
                View case

                Uber vs. Didi: The Race for China's Ride-hailing Market

                By  Guoli Chen,  Tony Tong,  Xiaohua Su,  Kuangzhen Wu
                Add to cart popular
                As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.

                  Published 14 Nov 2016

                  Reference 6223

                  Length 27 page(s)

                  Topic Strategy

                  Region Asia

                  Industry Automotive,  Transportation/Trucking/Railroad

                  View case

                  Uber vs. Didi: The Race for China's Ride-hailing Market

                  By  Guoli Chen,  Tony Tong,  Xiaohua Su,  Kuangzhen Wu
                  Add to cart popular
                  • Reference 6223

                  • Published 14 Nov 2016

                  • Length 27 page(s)

                  • Topic Strategy

                  • Region Asia

                  • Industry Automotive,  Transportation/Trucking/Railroad

                  As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.
                    View case

                    Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy

                    By  N. Craig Smith,  Erin McCormick
                    Add to cart popular award extra
                    This case explores the changes wrought by the “sharing economy”, examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber’s, which use the internet to link individual providers of goods and services to customers.

                      Published 29 May 2017

                      Reference 6209

                      Length 20 page(s)

                      Topic Responsibility

                      Region Global

                      Industry Transportation/Trucking/Railroad

                      View case

                      Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy

                      By  N. Craig Smith,  Erin McCormick
                      Add to cart popular award extra
                      • Reference 6209

                      • Published 29 May 2017

                      • Length 20 page(s)

                      • Topic Responsibility

                      • Region Global

                      • Industry Transportation/Trucking/Railroad

                      This case explores the changes wrought by the “sharing economy”, examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber’s, which use the internet to link individual providers of goods and services to customers.
                        View case

                        Tesla Motors: Disrupting the Auto Industry?

                        By  Jeff Dyer,  Nathan Furr
                        Add to cart popular award
                        The Tesla case provides multiple opportunities to discuss core strategy and innovation topics, such as: • Patterns of innovation, e.g., new technologies competing to replace older generations • Types of disruption, e.g., low-end versus high-end • The innovation ecosystem, e.g., thinking beyond a single technology to the interdependence of an ecosystem of supporting technologies • Systems strategy

                          Published 25 Jan 2016

                          Reference 6174

                          Length 13 page(s)

                          Topic Strategy

                          Region Global

                          Industry Automotive,  Transportation/Trucking/Railroad

                          View case

                          Tesla Motors: Disrupting the Auto Industry?

                          By  Jeff Dyer,  Nathan Furr
                          Add to cart popular award
                          • Reference 6174

                          • Published 25 Jan 2016

                          • Length 13 page(s)

                          • Topic Strategy

                          • Region Global

                          • Industry Automotive,  Transportation/Trucking/Railroad

                          The Tesla case provides multiple opportunities to discuss core strategy and innovation topics, such as: • Patterns of innovation, e.g., new technologies competing to replace older generations • Types of disruption, e.g., low-end versus high-end • The innovation ecosystem, e.g., thinking beyond a single technology to the interdependence of an ecosystem of supporting technologies • Systems strategy
                            View case

                            Eurotunnel: Eyes Wide Shut

                            By  Christoph Loch,  Arnoud De Meyer,  Sam Garg
                            Add to cart popular
                            Through the example of the high-profile Eurotunnel project, the case shows how important contracts and agreements are in project management.

                              Published 28 Apr 2008

                              Reference 5288

                              Length 20 page(s)

                              Topic Operations

                              Region Europe

                              Industry Transportation/Trucking/Railroad

                              View case

                              Eurotunnel: Eyes Wide Shut

                              By  Christoph Loch,  Arnoud De Meyer,  Sam Garg
                              Add to cart popular
                              • Reference 5288

                              • Published 28 Apr 2008

                              • Length 20 page(s)

                              • Topic Operations

                              • Region Europe

                              • Industry Transportation/Trucking/Railroad

                              Through the example of the high-profile Eurotunnel project, the case shows how important contracts and agreements are in project management.
                                View case

                                Ford KA: The Market Research Problem (A)

                                By  Markus Christen,  David A. Soberman,  Seh-Woong Chung,  Gigi Cothier
                                Add to cart popular award
                                In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.

                                  Published 01 Jan 2003

                                  Reference 5066

                                  Length 24 page(s)

                                  Topic Marketing

                                  Region Europe

                                  Industry Automotive,  Transportation/Trucking/Railroad

                                  View case

                                  Ford KA: The Market Research Problem (A)

                                  By  Markus Christen,  David A. Soberman,  Seh-Woong Chung,  Gigi Cothier
                                  Add to cart popular award
                                  • Reference 5066

                                  • Published 01 Jan 2003

                                  • Length 24 page(s)

                                  • Topic Marketing

                                  • Region Europe

                                  • Industry Automotive,  Transportation/Trucking/Railroad

                                  In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.
                                    View case

                                    Ford KA: The Market Research Problem (B)

                                    By  Markus Christen,  David A. Soberman,  Gigi Cothier
                                    Add to cart popular award
                                    In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.

                                      Published 01 Jan 2003

                                      Reference 5066

                                      Length 9 page(s)

                                      Topic Marketing

                                      Region Europe

                                      Industry Automotive,  Transportation/Trucking/Railroad

                                      View case

                                      Ford KA: The Market Research Problem (B)

                                      By  Markus Christen,  David A. Soberman,  Gigi Cothier
                                      Add to cart popular award
                                      • Reference 5066

                                      • Published 01 Jan 2003

                                      • Length 9 page(s)

                                      • Topic Marketing

                                      • Region Europe

                                      • Industry Automotive,  Transportation/Trucking/Railroad

                                      In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.
                                        View case

                                        Ford KA (A): Breaking New Ground in the Small Car Market

                                        By  Markus Christen,  David A. Soberman,  Gigi Cothier
                                        Add to cart popular award
                                        In response to the changes in the European small car market, Ford decided to launch a second small car, the Ford Ka. The Ford Ka has already been developed, the production capacity determined, and the launch set for October 1996 in France. Before Gilles Moynier can get to the specifics of the marketing strategy, he must decide who the target customer for the Ford Ka should be.

                                          Published 11 Jan 2001

                                          Reference 4844

                                          Length 30 page(s)

                                          Topic Marketing

                                          Region Europe

                                          Industry Automotive,  Transportation/Trucking/Railroad

                                          View case

                                          Ford KA (A): Breaking New Ground in the Small Car Market

                                          By  Markus Christen,  David A. Soberman,  Gigi Cothier
                                          Add to cart popular award
                                          • Reference 4844

                                          • Published 11 Jan 2001

                                          • Length 30 page(s)

                                          • Topic Marketing

                                          • Region Europe

                                          • Industry Automotive,  Transportation/Trucking/Railroad

                                          In response to the changes in the European small car market, Ford decided to launch a second small car, the Ford Ka. The Ford Ka has already been developed, the production capacity determined, and the launch set for October 1996 in France. Before Gilles Moynier can get to the specifics of the marketing strategy, he must decide who the target customer for the Ford Ka should be.
                                            View case

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                                            The US Publishing Industry in 2001 - (A) Industry Dynamics

                                            By  Karel Cool,  Petros Paranikas

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                                              Japan: Asian Giant or Old Age Pensioner?

                                              By  Jonathan Story,  Ritsa Panagiotou

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                                                Jardiland (B): Implementation of the Jardiland Franchise Concept in a Tested Store

                                                By  James Teboul,  Fiona Smith,  Anthony Ponsford

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