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    3 case(s) found.

    The American Beauty Salon Industry in 2008 (A)

    By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
    Add to cart popular
    Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.

      Published 26 Aug 2016

      Reference 6237

      Length 10 page(s)

      Topic Strategy

      Region North America

      Industry Consumer Services

      View case

      The American Beauty Salon Industry in 2008 (A)

      By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
      Add to cart popular
      • Reference 6237

      • Published 26 Aug 2016

      • Length 10 page(s)

      • Topic Strategy

      • Region North America

      • Industry Consumer Services

      Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.
        View case

        Drybar (B): No Cuts. No Color. Just Blowouts!

        By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
        Add to cart popular
        Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. Supplementary Video and Lecture Slides can be obtained at https://www.blueoceanstrategy.com/teach

          Published 26 Aug 2016

          Reference 6237

          Length 27 page(s)

          Topic Strategy

          Region North America

          Industry Consumer Services

          View case

          Drybar (B): No Cuts. No Color. Just Blowouts!

          By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
          Add to cart popular
          • Reference 6237

          • Published 26 Aug 2016

          • Length 27 page(s)

          • Topic Strategy

          • Region North America

          • Industry Consumer Services

          Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. Supplementary Video and Lecture Slides can be obtained at https://www.blueoceanstrategy.com/teach
            View case

            How Apple’s Corporate Strategy Drove High Growth

            By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
            Add to cart popular
            This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand.

              Published 31 Jul 2012

              Reference 5860

              Length 6 page(s)

              Topic Strategy

              Region North America

              Industry Consumer Services,  Electrical/Electronic Manufacturing,  Online Media

              View case

              How Apple’s Corporate Strategy Drove High Growth

              By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
              Add to cart popular
              • Reference 5860

              • Published 31 Jul 2012

              • Length 6 page(s)

              • Topic Strategy

              • Region North America

              • Industry Consumer Services,  Electrical/Electronic Manufacturing,  Online Media

              This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand.
                View case

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