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5 case(s) found.
The Nation Media Group began with the campaign for Kenyan independence, and struggled to survive through decades of dictatorship. Beginning in the 1990s the Group sought to grow by launching new editorial products. Challenges of editorial standards, recruitment and objectives, and finding and serving audiences, repeatedly emerged.
Reference 6150
Published 27 Jul 2015
Length 8 page(s)
Topic Strategy
Region Africa
Industry Printing, Publishing
The Nation Media Group began with the campaign for Kenyan independence, and struggled to survive through decades of dictatorship. Beginning in the 1990s the Group sought to grow by launching new editorial products. Challenges of editorial standards, recruitment and objectives, and finding and serving audiences, repeatedly emerged.
The Nation Media Group began with the campaign for Kenyan independence, and struggled to survive through decades of dictatorship. Beginning in the 1990s the Group sought to grow by launching new editorial products. Challenges of editorial standards, recruitment and objectives, and finding and serving audiences, repeatedly emerged.
Reference 6150
Published 27 Jul 2015
Length 10 page(s)
Topic Strategy
Region Africa
Industry Printing, Publishing
The Nation Media Group began with the campaign for Kenyan independence, and struggled to survive through decades of dictatorship. Beginning in the 1990s the Group sought to grow by launching new editorial products. Challenges of editorial standards, recruitment and objectives, and finding and serving audiences, repeatedly emerged.
The case describes the cross-cultural challenges experienced by a French market researcher engaged to do an investment country report in Mauritania. To gain the trust of the 'gatekeeper' of the information he needs, he has the opportunity to immerse himself in traditional culture by experiencing nomadic life in the desert.
Reference 6015
Published 22 Apr 2016
Length 2 page(s)
Region Africa
Industry Publishing
The case describes the cross-cultural challenges experienced by a French market researcher engaged to do an investment country report in Mauritania. To gain the trust of the 'gatekeeper' of the information he needs, he has the opportunity to immerse himself in traditional culture by experiencing nomadic life in the desert.
The case describes the cross-cultural challenges experienced by a French market researcher engaged to do an investment country report in Mauritania. To gain the trust of the 'gatekeeper' of the information he needs, he has the opportunity to immerse himself in traditional culture by experiencing nomadic life in the desert.
Reference 6015
Published 22 Apr 2016
Length 2 page(s)
Region Africa
Industry Publishing
The case describes the cross-cultural challenges experienced by a French market researcher engaged to do an investment country report in Mauritania. To gain the trust of the 'gatekeeper' of the information he needs, he has the opportunity to immerse himself in traditional culture by experiencing nomadic life in the desert.
The case describes the cross-cultural challenges experienced by a French market researcher engaged to do an investment country report in Mauritania. To gain the trust of the 'gatekeeper' of the information he needs, he has the opportunity to immerse himself in traditional culture by experiencing nomadic life in the desert.
Reference 6015
Published 22 Apr 2016
Length 2 page(s)
Region Africa
Industry Publishing
The case describes the cross-cultural challenges experienced by a French market researcher engaged to do an investment country report in Mauritania. To gain the trust of the 'gatekeeper' of the information he needs, he has the opportunity to immerse himself in traditional culture by experiencing nomadic life in the desert.