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4 cases found.
This case chronicles the development of the market for electronic books – the success of Amazon’s Kindle reading device, and Apple’s April 2010 launch of the iPad for e-book reading and also for watching videos, surfing the web, etc. The broader context is the book publishing industry and how e-books and e-readers affect its dynamics.
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Reference 5775
Published 23 Feb 2011
Topic Strategy
Region North America
This case chronicles the development of the market for electronic books – the success of Amazon’s Kindle reading device, and Apple’s April 2010 launch of the iPad for e-book reading and also for watching videos, surfing the web, etc. The broader context is the book publishing industry and how e-books and e-readers affect its dynamics.
The case A describes the economics of the publishing industry in the US, and the major competitors.
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Reference 4976
Published 16 May 2002
Topic Strategy
Region North America
Industry Publishing, Writing and Editing
The case A describes the economics of the publishing industry in the US, and the major competitors.
Case B describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers.
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Reference 4976
Published 16 May 2002
Topic Strategy
Region North America
Industry Publishing, Writing and Editing
Case B describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers.
The case A describes the economics of the publishing industry in the US, and the major competitors.Case B describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers.
- By
Reference 4976
Published 23 Nov 2004
Topic Strategy
Region North America
Industry Publishing, Writing and Editing
The case A describes the economics of the publishing industry in the US, and the major competitors.Case B describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers.