- Your selection
- Clear all
- Newspapers x
- English x
- Asia x
- Marketing x
1 case(s) found.
From humble beginnings Asiaweek is becoming one of the major weekly magazines in Asia. Now part of the media group Time Warner, it finds it difficult to rightly position itself as a Pan-Asian publication in between local journals and global players like Time and Newsweek. The Asian crisis boosts interest in Asiaweeks editorials, but advertising revenue slumps.
Reference 4785
Published 01 Jan 1999
Length 26 page(s)
Topic Marketing
Region Asia
Industry Publishing, Newspapers
From humble beginnings Asiaweek is becoming one of the major weekly magazines in Asia. Now part of the media group Time Warner, it finds it difficult to rightly position itself as a Pan-Asian publication in between local journals and global players like Time and Newsweek. The Asian crisis boosts interest in Asiaweeks editorials, but advertising revenue slumps.