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10 case(s) found.

Dow Corning Corp. - The Silicone Pioneer: Meet Customer Needs, Exactly

By  Markus Christen,  Monica Wadhwa
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Dow Corning has relied on innovation since its inception but is now facing increasing commodotization of a significant part of its product line. The case is about how customer needs change as markets evolve and mature. In response, the company applied a customer-focused marketing approach to understand how their needs - and therefore customer segments - had evolved over the years.

    Published 24 Jul 2017

    Reference 6027

    Length 10 page(s)

    Topic Marketing

    Region Global

    Industry Marketing and Advertising

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    Dow Corning Corp. - The Silicone Pioneer: Meet Customer Needs, Exactly

    By  Markus Christen,  Monica Wadhwa
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    Dow Corning has relied on innovation since its inception but is now facing increasing commodotization of a significant part of its product line. The case is about how customer needs change as markets evolve and mature. In response, the company applied a customer-focused marketing approach to understand how their needs - and therefore customer segments - had evolved over the years.
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      Archibald's Black & Decker (A): Solving a Classic Marketing Problem in the Power Tools Division

      By  Hernan A. Bruno,  Markus Christen,  Hilke Plassmann
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      Having turned around the financial performance of Black & Decker, CEO Nolan Archibald faces a significant decline in market share in one customer segment for its flagship product, power tools, as a result of strong competition from Makita, a Japanese manufacturer. Does this problem require a change to an otherwise successful brand?

        Published 26 Aug 2013

        Reference 5641

        Length 10 page(s)

        Topic Marketing

        Region Global

        Industry Marketing and Advertising

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        Archibald's Black & Decker (A): Solving a Classic Marketing Problem in the Power Tools Division

        By  Hernan A. Bruno,  Markus Christen,  Hilke Plassmann
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        Having turned around the financial performance of Black & Decker, CEO Nolan Archibald faces a significant decline in market share in one customer segment for its flagship product, power tools, as a result of strong competition from Makita, a Japanese manufacturer. Does this problem require a change to an otherwise successful brand?
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          Archibald's Black & Decker (B): All Aboard For DeWalt

          By  Markus Christen,  David A. Soberman
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          Having turned around the financial performance of Black & Decker, CEO Nolan Archibald faces a significant decline in market share in one customer segment for its flagship product, power tools, as a result of strong competition from Makita, a Japanese manufacturer. Does this problem require a change to an otherwise successful brand?

            Published 26 Aug 2013

            Reference 5641

            Length 3 page(s)

            Topic Marketing

            Region Global

            Industry Marketing and Advertising

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            Archibald's Black & Decker (B): All Aboard For DeWalt

            By  Markus Christen,  David A. Soberman
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            Having turned around the financial performance of Black & Decker, CEO Nolan Archibald faces a significant decline in market share in one customer segment for its flagship product, power tools, as a result of strong competition from Makita, a Japanese manufacturer. Does this problem require a change to an otherwise successful brand?
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              MAS Holdings: Leveraging Corporate Responsibility

              By  Amitava Chattopadhyay,  Nina Paavola
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              The case details the development and implementation of corporate social responsibility programmes at MAS Holdings, a Sri Lankan manufacturer supplying undergarments and active wear to companies like Victoria's Secret, Marks and Spencer, Gap, Adidas and Nike.

                Published 31 May 2008

                Reference 5512

                Length 25 page(s)

                Topic Marketing

                Region Global

                Industry Market Research,  Marketing and Advertising,  Apparel and Fashion

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                MAS Holdings: Leveraging Corporate Responsibility

                By  Amitava Chattopadhyay,  Nina Paavola
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                The case details the development and implementation of corporate social responsibility programmes at MAS Holdings, a Sri Lankan manufacturer supplying undergarments and active wear to companies like Victoria's Secret, Marks and Spencer, Gap, Adidas and Nike.
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                  Saatchi & Saatchi (A): Pioneers of Globalization in Advertising

                  By  Paul Verdin,  Eline Van Poeck
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                  This case describes the dramatic rise and fall of Saatchi and Saatchi in the Advertising industry, based on their vision of scale, globalization and diversification, driven by an aggressive acquisition strategy. The (A) case, set in 1988, is a condensed version based on the earlier INSEAD case by Sumantra Ghoshal and Alice Aves (INSEAD, 1989).

                    Published 01 Oct 2004

                    Reference 5200

                    Length 19 page(s)

                    Topic Strategy

                    Region Global

                    Industry Marketing and Advertising

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                    Saatchi & Saatchi (A): Pioneers of Globalization in Advertising

                    By  Paul Verdin,  Eline Van Poeck
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                    This case describes the dramatic rise and fall of Saatchi and Saatchi in the Advertising industry, based on their vision of scale, globalization and diversification, driven by an aggressive acquisition strategy. The (A) case, set in 1988, is a condensed version based on the earlier INSEAD case by Sumantra Ghoshal and Alice Aves (INSEAD, 1989).
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                      Saatchi & Saatchi (B): From Dream to Reality

                      By  Paul Verdin,  Eline Van Poeck
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                      The (B) case provides an update of the subsequent events leading to the downfall and further developments up to 2002, with WPP, led by the former S and S Finance Director, Martin Sorell, coming out as the ‘winner’ in this global consolidation game.

                        Published 01 Oct 2004

                        Reference 5200

                        Length 9 page(s)

                        Topic Strategy

                        Region Global

                        Industry Marketing and Advertising

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                        Saatchi & Saatchi (B): From Dream to Reality

                        By  Paul Verdin,  Eline Van Poeck
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                        The (B) case provides an update of the subsequent events leading to the downfall and further developments up to 2002, with WPP, led by the former S and S Finance Director, Martin Sorell, coming out as the ‘winner’ in this global consolidation game.
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                          Bombardier and Alstom: The Acela Express

                          By  David A. Soberman,  Nicholas Rowell
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                          This case charts the process of the souring of the Acela Express, a joint venture of Alstom and Bombardier with Amtrak, the US rail passenger service. Alstom and Bombardier won the contract to install high-speed rail service between Boston and Washington. Soon after the Acela’s launch, technical problems with the train were severe and Bombardier’s relationship with Amtrak became acrimonious.

                            Published 01 Jun 2003

                            Reference 5117

                            Length 27 page(s)

                            Topic Marketing

                            Region Global

                            Industry Transportation/Trucking/Railroad,  Marketing and Advertising

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                            Bombardier and Alstom: The Acela Express

                            By  David A. Soberman,  Nicholas Rowell
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                            This case charts the process of the souring of the Acela Express, a joint venture of Alstom and Bombardier with Amtrak, the US rail passenger service. Alstom and Bombardier won the contract to install high-speed rail service between Boston and Washington. Soon after the Acela’s launch, technical problems with the train were severe and Bombardier’s relationship with Amtrak became acrimonious.
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                              Swatch

                              By  Christian Pinson,  Helen Chase Kimball
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                              The case describes the development and international launch of Swatch, the new watch concept that revolutionised the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.

                                Published 01 Jan 1990

                                Reference 1853

                                Length 48 page(s)

                                Topic Marketing

                                Region Global

                                Industry Consumer Goods,  Marketing and Advertising

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                                Swatch

                                By  Christian Pinson,  Helen Chase Kimball
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                                The case describes the development and international launch of Swatch, the new watch concept that revolutionised the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
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                                  The Swatch Concept, 2005: From Swatch to the Smart Car (Background Note)

                                  By  Christian Pinson,  Helen Chase Kimball
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                                  Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.

                                    Published 01 Jul 2005

                                    Reference 1853

                                    Length 2 page(s)

                                    Topic Marketing

                                    Region Global

                                    Industry Consumer Goods,  Marketing and Advertising

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                                    The Swatch Concept, 2005: From Swatch to the Smart Car (Background Note)

                                    By  Christian Pinson,  Helen Chase Kimball
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                                    Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
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                                      Swatch (Japanese)

                                      By  Christian Pinson,  Helen Chase Kimball
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                                      Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.

                                        Published 30 Jun 2015

                                        Reference 1853

                                        Length 49 page(s)

                                        Topic Marketing

                                        Region Global

                                        Industry Consumer Goods,  Marketing and Advertising

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                                        Swatch (Japanese)

                                        By  Christian Pinson,  Helen Chase Kimball
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                                        Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
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