Filter
Sort by
View
9 case(s) found.

BRITA: In Search of a Winning Strategy

By  Amitava Chattopadhyay,  Douglas Milliken,  Nina Paavola
Add to cart extra
This case describes the meteoric rise of Brita in the US market, following the acquisition of local rights by The Clorox Company in 1989, until a sudden decline in 1999. The case details the various failed strategies attempted by the brand between 1999 and 2006 and poses the question as to what Brita should do to turn its fortunes around.

    Published 01 Jan 2007

    Reference 5426

    Length 21 page(s)

    Topic Marketing

    Region North America

    Industry Marketing and Advertising

    View case

    BRITA: In Search of a Winning Strategy

    By  Amitava Chattopadhyay,  Douglas Milliken,  Nina Paavola
    Add to cart extra
    This case describes the meteoric rise of Brita in the US market, following the acquisition of local rights by The Clorox Company in 1989, until a sudden decline in 1999. The case details the various failed strategies attempted by the brand between 1999 and 2006 and poses the question as to what Brita should do to turn its fortunes around.
      View case

      Bombardier and Alstom: The Acela Express

      By  David A. Soberman,  Nicholas Rowell
      Add to cart
      This case charts the process of the souring of the Acela Express, a joint venture of Alstom and Bombardier with Amtrak, the US rail passenger service. Alstom and Bombardier won the contract to install high-speed rail service between Boston and Washington. Soon after the Acela’s launch, technical problems with the train were severe and Bombardier’s relationship with Amtrak became acrimonious.

        Published 01 Jun 2003

        Reference 5117

        Length 27 page(s)

        Topic Marketing

        Region Global

        Industry Transportation/Trucking/Railroad,  Marketing and Advertising

        View case

        Bombardier and Alstom: The Acela Express

        By  David A. Soberman,  Nicholas Rowell
        Add to cart
        This case charts the process of the souring of the Acela Express, a joint venture of Alstom and Bombardier with Amtrak, the US rail passenger service. Alstom and Bombardier won the contract to install high-speed rail service between Boston and Washington. Soon after the Acela’s launch, technical problems with the train were severe and Bombardier’s relationship with Amtrak became acrimonious.
          View case

          12Snap (Germany, UK, Italy): From B2C Mobile Retailing to B2B Mobile Marketing

          By  Tawfik Jelassi,  Charles Waldman,  Albrecht Enders
          Add to cart
          This case analyses the first years of operation of 12Snap, a German start-up launched in 1999 and considered today the largest mobile marketing channel in Europe. It focuses on the changing market positioning and business model of the company, which evolved from B2C mobile retailing to B2B mobile marketing.

            Published 01 Jan 2002

            Reference 5068

            Length 23 page(s)

            Topic Marketing

            Region Europe

            Industry E-Commerce,  Marketing and Advertising

            View case

            12Snap (Germany, UK, Italy): From B2C Mobile Retailing to B2B Mobile Marketing

            By  Tawfik Jelassi,  Charles Waldman,  Albrecht Enders
            Add to cart
            This case analyses the first years of operation of 12Snap, a German start-up launched in 1999 and considered today the largest mobile marketing channel in Europe. It focuses on the changing market positioning and business model of the company, which evolved from B2C mobile retailing to B2B mobile marketing.
              View case

              Tata Tea Limited (A)

              By  Amitava Chattopadhyay,  Ulrike Wieh
              Add to cart award
              In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise.

                Published 01 Jun 2004

                Reference 5003

                Length 16 page(s)

                Topic Marketing

                Region Asia

                Industry Food and Beverages Production,  Marketing and Advertising

                View case

                Tata Tea Limited (A)

                By  Amitava Chattopadhyay,  Ulrike Wieh
                Add to cart award
                In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise.
                  View case

                  Tata Tea Limited (B)

                  By  Amitava Chattopadhyay,  Ulrike Wieh
                  Add to cart
                  In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise.

                    Published 14 May 2002

                    Reference 5003

                    Length 3 page(s)

                    Topic Marketing

                    Region Asia

                    Industry Food and Beverages Production,  Marketing and Advertising

                    View case

                    Tata Tea Limited (B)

                    By  Amitava Chattopadhyay,  Ulrike Wieh
                    Add to cart
                    In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise.
                      View case

                      Tata Tea Limited (C)

                      By  Amitava Chattopadhyay
                      Add to cart
                      In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise.

                        Published 01 Aug 2004

                        Reference 5003

                        Length 2 page(s)

                        Topic Marketing

                        Region Asia

                        Industry Food and Beverages Production,  Marketing and Advertising

                        View case

                        Tata Tea Limited (C)

                        By  Amitava Chattopadhyay
                        Add to cart
                        In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise.
                          View case

                          Aquagliss / Ultraglide

                          By  Reinhard Angelmar
                          Add to cart Free Case
                          The case describes the evolution, between the 1970s and the 1990s, of the new product development process in the Calor division of the French SEB group, a world leader in small household durables. Calor has tried out a wide range of different approaches to new product development, some highly successful, others less. Marketing domination of the process was not associated with success.

                            Published 01 Jan 1994

                            Reference 4410

                            Length 33 page(s)

                            Topic Marketing

                            Region Europe

                            Industry Consumer Services,  Marketing and Advertising

                            View case

                            Aquagliss / Ultraglide

                            By  Reinhard Angelmar
                            Add to cart Free Case
                            The case describes the evolution, between the 1970s and the 1990s, of the new product development process in the Calor division of the French SEB group, a world leader in small household durables. Calor has tried out a wide range of different approaches to new product development, some highly successful, others less. Marketing domination of the process was not associated with success.
                              View case

                              Swatch

                              By  Christian Pinson,  Helen Chase Kimball
                              Add to cart award extra
                              The case describes the development and international launch of Swatch, the new watch concept that revolutionised the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.

                                Published 01 Jan 1990

                                Reference 1853

                                Length 48 page(s)

                                Topic Marketing

                                Region Global

                                Industry Consumer Goods,  Marketing and Advertising

                                View case

                                Swatch

                                By  Christian Pinson,  Helen Chase Kimball
                                Add to cart award extra
                                The case describes the development and international launch of Swatch, the new watch concept that revolutionised the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
                                  View case

                                  The Swatch Concept, 2005: From Swatch to the Smart Car (Background Note)

                                  By  Christian Pinson,  Helen Chase Kimball
                                  Add to cart
                                  Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.

                                    Published 01 Jul 2005

                                    Reference 1853

                                    Length 2 page(s)

                                    Topic Marketing

                                    Region Global

                                    Industry Consumer Goods,  Marketing and Advertising

                                    View case

                                    The Swatch Concept, 2005: From Swatch to the Smart Car (Background Note)

                                    By  Christian Pinson,  Helen Chase Kimball
                                    Add to cart
                                    Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
                                      View case