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The case study evolves around business career of Ruben Vardanian, the founder, majority owner and CEO of Russian chocolate making and selling company. It follows the evolution of Korkunov early business career and leadership style and concentrates on his decision to enter a new business of making and selling chocolates.
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Reference 5199
Published 01 Apr 2004
Region Other Regions
Industry Marketing and Advertising
The case study evolves around business career of Ruben Vardanian, the founder, majority owner and CEO of Russian chocolate making and selling company. It follows the evolution of Korkunov early business career and leadership style and concentrates on his decision to enter a new business of making and selling chocolates.