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This case focuses on the reasons for the 12-year deterioration of a major Saudi telecommunications company, the attempt to revive its fortunes by hiring a veteran telco executive as CEO, and the twists, turns, inventions and machinations of the top team that took the company from near-death to a growth story.
The first part of the story looks at how ineffective management, lack of planning, indisc
Reference 6874
Published 15 Apr 2024
Length 33 page(s)
Topic Entrepreneurship
Region Middle-East
Industry Telecommunications, Information Technology and Services
This case focuses on the reasons for the 12-year deterioration of a major Saudi telecommunications company, the attempt to revive its fortunes by hiring a veteran telco executive as CEO, and the twists, turns, inventions and machinations of the top team that took the company from near-death to a growth story.
The first part of the story looks at how ineffective management, lack of planning, indisc