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2 case(s) found.
This case study can be used as a stand-alone case or in conjunction with INSEAD case study Mimijumi". Frank Drummond the protagonist is a qualified medical doctor with vast experience in the healthcare sector. He leaves his native US to study for an MBA. Case A describes his first venture into product development.
Reference 5755
Published 29 Mar 2011
Length 11 page(s)
Topic Entrepreneurship
Region Global
Industry Telecommunications, Wireless
This case study can be used as a stand-alone case or in conjunction with INSEAD case study Mimijumi". Frank Drummond the protagonist is a qualified medical doctor with vast experience in the healthcare sector. He leaves his native US to study for an MBA. Case A describes his first venture into product development.
After his first week on the job, the new CEO is concerned about his decision to join ABC Telecommunications to lead its turnaround effort. He now realises that he was overly optimistic when he promised the board a 36-month recovery.
Reference 5505
Published 28 Apr 2008
Length 3 page(s)
Topic Entrepreneurship
Region Global
Industry Telecommunications, Broadcast Media
After his first week on the job, the new CEO is concerned about his decision to join ABC Telecommunications to lead its turnaround effort. He now realises that he was overly optimistic when he promised the board a 36-month recovery.