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2 case(s) found.
By late 2014, Easypaisa, a mobile financial service (MFS) that enabled financial transactions through a mobile phone, had 54% of the MFS market, and was a leader in both over-the-counter (57%) and mobile accounts (75%). However, its OTC market share had dropped precipitously from 88% in the first quarter of 2013 to 62% by the end of 2014.
Reference 6199
Published 26 Sep 2016
Length 36 page(s)
Topic Strategy
Region Asia
Industry Telecommunications, Financial Services
By late 2014, Easypaisa, a mobile financial service (MFS) that enabled financial transactions through a mobile phone, had 54% of the MFS market, and was a leader in both over-the-counter (57%) and mobile accounts (75%). However, its OTC market share had dropped precipitously from 88% in the first quarter of 2013 to 62% by the end of 2014.
The case is set in November 2011, when the five-year-old telecommunications company was looking at its strategic options.
Reference 5852
Published 24 Nov 2014
Length 40 page(s)
Topic Strategy
Region Middle-East
Industry Telecommunications
The case is set in November 2011, when the five-year-old telecommunications company was looking at its strategic options.