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    5 cases found.

    BT Group: Managing Global Open Innovation

    By  L. Felipe Monteiro,  Benoit Decreton
    Add to cart popular extra
    Jean-Marc Frangos, Managing Director of Products & Services Research and Open Innovation at BT Group is looking to optimize the London-based telcom company’s external innovation process – scouting for new technologies from Silicon Valley, Israel and Asia.

      Published 28 May 2018

      Reference 6397

      Topic Strategy

      Region Global

      Industry Telecommunications

      View case

      BT Group: Managing Global Open Innovation

      Add to cart popular extra
      • By  L. Felipe Monteiro,  Benoit Decreton
      • Reference 6397

      • Published 28 May 2018

      • Topic Strategy

      • Region Global

      • Industry Telecommunications

      Jean-Marc Frangos, Managing Director of Products & Services Research and Open Innovation at BT Group is looking to optimize the London-based telcom company’s external innovation process – scouting for new technologies from Silicon Valley, Israel and Asia.
        View case

        Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

        By  Joerg Niessing,  Hilke Plassmann
        Add to cart popular extra
        In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.

          Published 27 Feb 2017

          Reference 6129

          Topic Marketing

          Region Global

          Industry Telecommunications,  Wireless,  Banking

          View case

          Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

          Add to cart popular extra
          • By  Joerg Niessing,  Hilke Plassmann
          • Reference 6129

          • Published 27 Feb 2017

          • Topic Marketing

          • Region Global

          • Industry Telecommunications,  Wireless,  Banking

          In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.
            View case

            The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

            By  David Dubois,  Mastak Pal Kaur
            Add to cart popular extra
            The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

              Published 24 Apr 2015

              Reference 6117

              Topic Marketing

              Region Global

              Industry Telecommunications,  Wireless,  Information Technology and Services

              View case

              The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

              Add to cart popular extra
              • By  David Dubois,  Mastak Pal Kaur
              • Reference 6117

              • Published 24 Apr 2015

              • Topic Marketing

              • Region Global

              • Industry Telecommunications,  Wireless,  Information Technology and Services

              The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
                View case

                General Instrument: The Making of Strategy

                By  Gabriel Szulanski,  Yali Szulanski,  Jenifer Raver
                Add to cart extra
                This case focuses on the topic of strategy making at GI. The case write-up includes information about GI, AT T, the cable telecommunications industry, Ed Breen, the strategy making process at GI, and the Kiawah Meeting that the management team held in 1998.

                  Published 07 Apr 2008

                  Reference 5441

                  Topic Strategy

                  Region North America

                  Industry Telecommunications

                  View case

                  General Instrument: The Making of Strategy

                  Add to cart extra
                  • By  Gabriel Szulanski,  Yali Szulanski,  Jenifer Raver
                  • Reference 5441

                  • Published 07 Apr 2008

                  • Topic Strategy

                  • Region North America

                  • Industry Telecommunications

                  This case focuses on the topic of strategy making at GI. The case write-up includes information about GI, AT T, the cable telecommunications industry, Ed Breen, the strategy making process at GI, and the Kiawah Meeting that the management team held in 1998.
                    View case

                    Ice and Flame: Building a NYSE Company in Wild Russia

                    By  Stanislav Shekshnia,  Manfred F. R. Kets de Vries
                    Add to cart extra
                    VimpelCom is a Russian cellular operator that grew in less than 10 years (1992-2002) from a hypothetical concept, to small family-like company, to $2 billion NYSE-quoted corporation with 5.5 million subscribers on its wireless networks. This case study describes the perfect partnership between the two founders. One was "the professor", Dr.

                      Published 01 Jan 2003

                      Reference 5110

                      Topic Entrepreneurship

                      Region Other Regions

                      Industry Telecommunications

                      View case

                      Ice and Flame: Building a NYSE Company in Wild Russia

                      Add to cart extra
                      • By  Stanislav Shekshnia,  Manfred F. R. Kets de Vries
                      • Reference 5110

                      • Published 01 Jan 2003

                      • Topic Entrepreneurship

                      • Region Other Regions

                      • Industry Telecommunications

                      VimpelCom is a Russian cellular operator that grew in less than 10 years (1992-2002) from a hypothetical concept, to small family-like company, to $2 billion NYSE-quoted corporation with 5.5 million subscribers on its wireless networks. This case study describes the perfect partnership between the two founders. One was "the professor", Dr.
                        View case

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