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The global mobile phone market is becoming saturated, especially in developed economies where phone makers are competing for market share in an increasingly ‘red ocean’. In contrast, the African market for mobile phones has huge growth potential given a fast-expanding population and high proportion of young people, yet relatively low rate of mobile phone penetration.
Reference 6590
Published 27 Jul 2020
Length 20 page(s)
Topic Strategy
Region Africa
Industry Telecommunications
The global mobile phone market is becoming saturated, especially in developed economies where phone makers are competing for market share in an increasingly ‘red ocean’. In contrast, the African market for mobile phones has huge growth potential given a fast-expanding population and high proportion of young people, yet relatively low rate of mobile phone penetration.
Vodafone, in partnership with Safaricom, the leading Kenyan mobile operator, launches a service that allows registered users to transfer money from their mobile phones to other mobile phone users. With 11 million registered users after just three years (50% of Kenya’s adult population),Vodafone is now rolling out M-PESA in Tanzania, Afghanistan, South Africa and Fiji.
Reference 5693
Published 29 Sep 2014
Length 18 page(s)
Topic Economics & Finance
Region Africa
Industry Telecommunications, Wireless
Vodafone, in partnership with Safaricom, the leading Kenyan mobile operator, launches a service that allows registered users to transfer money from their mobile phones to other mobile phone users. With 11 million registered users after just three years (50% of Kenya’s adult population),Vodafone is now rolling out M-PESA in Tanzania, Afghanistan, South Africa and Fiji.