Circles.Life is the new telco challenger startup in Asia. Securing several rounds of funding from Sequoia Capital, Singapore’s EDBI, Silicon Valley’s Founders Fund, and Warburg Pincus for its fully-digital technology and business model innovation, it offers cloud-based telecommunications services around simplified data-focused plans, a simple onboarding process, and easy-to-use mobile app.

The case sets China’s Huawei Technologies in the context of the evolving global smartphone industry, notably its positioning and the links between its competitive strategy and its corporate (global) strategy.