Skip to main content

Shopping cart

Your cart is empty
  • INSEAD.edu
  • INSEAD Knowledge

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout
Login with INSEAD email
Login with Facebook
Login with LinkedIn
Login with
Forgot your password?
Don’t have an account?
Sign up here
Home Publishing

Main navigation

  • Home
  • Cases
  • News
  • Contact
  • FAQs

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout

Primary menu

  • INSEAD.edu
  • INSEAD Knowledge
  • Topics
  • Economics & Finance
  • Entrepreneurship
  • Family Business
  • Leadership & Organisations
  • Marketing
  • Operations
  • Responsibility
  • Strategy
    More...
    Filter
    • With Teaching Note x
    • Popular x
    • With Extra
    • With Female Protagonist

    Topics

    Published

    Length (Pages)

    Filter
    • Your selection
    • Clear all
    • Telecommunications x
    • English x
    • Popular x
    • Global x
    • With Teaching Note x
    Sort by
    View
    10 case(s) found.

    Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications

    By  Daitian Li,  Yangao Xiao,  Tony Tong,  Guoli Chen
    Add to cart popular
    This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.

      Published 24 Jan 2020

      Reference 6558

      Length 22 page(s)

      Topic Strategy

      Region Global

      Industry Telecommunications

      View case

      Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications

      By  Daitian Li,  Yangao Xiao,  Tony Tong,  Guoli Chen
      Add to cart popular
      • Reference 6558

      • Published 24 Jan 2020

      • Length 22 page(s)

      • Topic Strategy

      • Region Global

      • Industry Telecommunications

      This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.
        View case

        BT Group: Managing Global Open Innovation

        By  L. Felipe Monteiro,  Benoit Decreton
        Add to cart popular extra
        Jean-Marc Frangos, Managing Director of Products & Services Research and Open Innovation at BT Group is looking to optimize the London-based telcom company’s external innovation process – scouting for new technologies from Silicon Valley, Israel and Asia.

          Published 28 May 2018

          Reference 6397

          Length 21 page(s)

          Topic Strategy

          Region Global

          Industry Telecommunications

          View case

          BT Group: Managing Global Open Innovation

          By  L. Felipe Monteiro,  Benoit Decreton
          Add to cart popular extra
          • Reference 6397

          • Published 28 May 2018

          • Length 21 page(s)

          • Topic Strategy

          • Region Global

          • Industry Telecommunications

          Jean-Marc Frangos, Managing Director of Products & Services Research and Open Innovation at BT Group is looking to optimize the London-based telcom company’s external innovation process – scouting for new technologies from Silicon Valley, Israel and Asia.
            View case

            Nokia: The Inside Story of the Rise and Fall of a Technology Giant

            By  Quy Huy,  Timo O. Vuori,  Lisa Simone Duke
            Add to cart popular
            The case examines the downward spiral of Nokia, the mobile technology giant that once conquered the world, seen from the perspective of ‘insiders’ – based on interviews with Nokia executives at top and middle management level.

              Published 26 Sep 2016

              Reference 6160

              Length 14 page(s)

              Topic Leadership & Organisations

              Region Global

              Industry Telecommunications

              View case

              Nokia: The Inside Story of the Rise and Fall of a Technology Giant

              By  Quy Huy,  Timo O. Vuori,  Lisa Simone Duke
              Add to cart popular
              • Reference 6160

              • Published 26 Sep 2016

              • Length 14 page(s)

              • Topic Leadership & Organisations

              • Region Global

              • Industry Telecommunications

              The case examines the downward spiral of Nokia, the mobile technology giant that once conquered the world, seen from the perspective of ‘insiders’ – based on interviews with Nokia executives at top and middle management level.
                View case

                Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

                By  Joerg Niessing,  Hilke Plassmann
                Add to cart popular extra
                In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.

                  Published 27 Feb 2017

                  Reference 6129

                  Length 27 page(s)

                  Topic Marketing

                  Region Global

                  Industry Telecommunications,  Wireless,  Banking

                  View case

                  Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

                  By  Joerg Niessing,  Hilke Plassmann
                  Add to cart popular extra
                  • Reference 6129

                  • Published 27 Feb 2017

                  • Length 27 page(s)

                  • Topic Marketing

                  • Region Global

                  • Industry Telecommunications,  Wireless,  Banking

                  In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.
                    View case

                    The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                    By  David Dubois,  Mastak Pal Kaur
                    Add to cart popular extra
                    The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

                      Published 24 Apr 2015

                      Reference 6117

                      Length 10 page(s)

                      Topic Marketing

                      Region Global

                      Industry Telecommunications,  Wireless,  Information Technology and Services

                      View case

                      The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                      By  David Dubois,  Mastak Pal Kaur
                      Add to cart popular extra
                      • Reference 6117

                      • Published 24 Apr 2015

                      • Length 10 page(s)

                      • Topic Marketing

                      • Region Global

                      • Industry Telecommunications,  Wireless,  Information Technology and Services

                      The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
                        View case

                        Recently Viewed

                        Board Process Simulation (A)

                        By  Stanislav Shekshnia

                          Add to cart

                          Birkenstock: Exit the Family. Enter a Professional CEO

                          By  Morten Bennedsen,  Mark Stabile,  Brian Henry

                            Add to cart new

                            Rasurel: Reviving an Ageing Brand

                            By  Amitava Chattopadhyay,  Séverine de Wulf

                              Add to cart

                              Footer

                              • FACUTY & RESEARCH
                              • Faculty
                              • Research
                              • Centres of Excellence
                              • INSEAD Knowledge
                              • Research & Learning Hub
                              • DISTRIBUTORS
                              • Case Centre
                              • CCMP
                              • Harvard Business Publishing
                              • study.net
                              • XanEdu
                              Social
                              Sorbonne University Logo
                              Wharton University Logo Logo
                              Tshinghua University Logo Logo

                              Footer bottom

                              • Accreditations
                              • Environment Policy
                              • Copyright
                              • Privacy Policy
                              • Terms & Conditions